Summary
Overview
Work History
Education
Skills
Timeline
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Brandy Cullen

Saint Peters,MO

Summary

Solutions based and results driven Business Manager who uses strategic business planning to to achieve goals. Successfully establishes relationships quickly to develop sales teams and build trust with key stakeholders. My experiences have helped develop a critical set of skills for managing both people and accounts with a positive attitude.

Overview

16
16
years of professional experience

Work History

Area Sales Manager

BAYER, CROP SCIENCE DIVISION
04.2023 - Current
  • Lead, coach, and mentor 9 Field Sales Representatives from 3 different brands to achieve sales revenue target of $76 million.
  • Develop strategic and innovative annual business plans by collaborating cross-functionally to optimize sales and growth.
  • Develop strong, long-term relationships with top key accounts.
  • Effectively control expense budget of $200k.
  • Manage discretionary program marketing budgets of $1 million to enable local response for growth.
  • Forecast monthly sales; provide marketplace intelligence, customer, and strategic business insights on forecast.

Soy Traits Marketing Manager

BAYER, CROP SCIENCE DIVISION
09.2021 - 04.2023
  • Define, develop, and implement comprehensive marketing plan and oversee end to end execution of marketing programs to meet/exceed annual objectives.
  • Collaborate with cross-functional teams to define the best programs to meet value needs and support sales teams with tools, media, and trainings.
  • Effectively managed $4 million budget to develop and drive a clear marketing and customer strategy that supports the geography, distribution, and customer segments.
  • Develop a quantifiable growth plan against specific persona targets and build strong business cases with a supporting marketing plan to secure quality/profitable growth.
  • Lead the marketing activities critical to the success of new product launches including naming, positions, key strategies, and tactics.

Traits Marketing Communications Manager

BAYER, CROP SCIENCE DIVISION
09.2019 - 09.2021
  • Manage the development and implementation of the marketing communications plan that meet defined business objectives, reinforce the brand experience, increase long-term brand equity, and maximize the budgets. This includes brand advertising/messaging, media plans, digital strategy, sales, training collateral & trade show events using a $9 million marketing budget.
  • Design and implement the communications plan for product launches and execute a launch event while staying within a $4 million budget.
  • Increased brand awareness of new products using marketing plans including digital and traditional media.

Field Sales Representative

BAYER, CROP SCIENCE DIVISION
10.2016 - 09.2019
  • Manage the sales activities to meet and/or exceed a $10 million sales revenue target of fifteen retail locations, develop and maintain relationships and service accounts.
  • Understand retail partners three-year strategy and use business planning to drive success.
  • Leverage business acumen to prioritize tactics, resourcing, and sales to help retailers reach their goals.
  • Influence, coach and collaborate with retailers to position and sell products.
  • Manage an expense budget of $20k and local program budget of $200k. Design and implement local marketing programs to enable growth.

Seed Service Advisor

BAYER, CROP SCIENCE DIVISION
09.2013 - 10.2016
  • Utilize strategic planning to ensure assigned accounts achieve operational business goals. This includes developing annual operational business plans as well as delivering on shipping targets and achieving operational execution.
  • Assist business partners in analyzing their business to identify opportunities for training, process improvement and sales growth.
  • Develop and maintain strong account relationships and partner with cross-functional resources to solve problems and deliver solutions.
  • Provide supply and inventory management reports optimizing product availability for assigned accounts.
  • Drive simplification and process improvements that increase customer loyalty.

Account Executive

DDI MEDIA
08.2008 - 09.2013
  • Manage over one hundred accounts in a 5-state territory.
  • Market billboard advertising space to new clients, renew existing clients and up-sell existing clients to longer term contracts and multiple billboard contracts by going door to door.
  • Be the subject matter expert on billboard locations, prices, community insights and competitor information.
  • Daily cold calling both in person and over the phone.
  • Develop and foster strong relationships with accounts.
  • Manage expense budgets and customer advertising budgets when planning and upselling.

Education

Bachelor of Science in Advertising -

Murray State University
Kentucky
05.2008

Skills

  • Building relationships & coaching through change
  • Sales strategies, negotiation, product lunches & program management
  • Excellent at navigating complex organizations & interacting with various levels of leadership
  • Collaborative leader with cross-functional teams

Timeline

Area Sales Manager

BAYER, CROP SCIENCE DIVISION
04.2023 - Current

Soy Traits Marketing Manager

BAYER, CROP SCIENCE DIVISION
09.2021 - 04.2023

Traits Marketing Communications Manager

BAYER, CROP SCIENCE DIVISION
09.2019 - 09.2021

Field Sales Representative

BAYER, CROP SCIENCE DIVISION
10.2016 - 09.2019

Seed Service Advisor

BAYER, CROP SCIENCE DIVISION
09.2013 - 10.2016

Account Executive

DDI MEDIA
08.2008 - 09.2013

Bachelor of Science in Advertising -

Murray State University

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Brandy Cullen