Brandy Davis
Streetsboro,OH
Summary
Results-driven Social Media Specialist with 4+ years of experience developing and executing organic and paid social media campaigns across TikTok, Instagram, and YouTube. Partnered with major brands, including Dove, Spindrift, Midol, Bayer, Sam’s Club, Clearblue, Freeform, Huggies, and Garnier, to deliver high-impact content that drives engagement and brand visibility. Skilled in social analytics, content strategy, campaign management, and cross-functional collaboration to optimize performance, strengthen brand presence, and achieve business objectives.
Overview
9
9
years of professional experience
Work History
Digital Content Creator and Brand Ambassador
Freelance
01.2022 - Current
- Executed creator/influencer campaigns for major brands, including Dove, Spindrift, Midol, Bayer, Sam’s Club, Clearblue, Freeform, Huggies and Garnier, generating over 42 million Instagram Reels views and over 50 million TikTok views.
- Created compelling social media scripts and content for TikTok, YouTube, and Instagram campaigns, achieving viral engagement (100K–10M+ views), and driving audience retention and brand visibility.
- Contributed to paid and organic social media campaigns with an annual budget of $50K, optimizing content performance for engagement, and ROI.
- Ensured all content aligned with brand guidelines and corporate objectives, collaborating with brand teams to deliver high-quality campaigns.
- Increased website traffic and strengthened brand presence by creating and distributing targeted content across multiple social media platforms, while maintaining consistent branding and messaging.
Content Marketing Specialist
Rockwell Automation
08.2021 - 04.2023
- Led internal communications for the global employee resource group, Cultures Connected, developing newsletters, emails, and intranet content to enhance cultural awareness and engagement across the organization.
- Managed communication strategies for large-scale global events, including RokLive and Automation Fair (10,000+ attendees, 450+ sessions, 400+ presenters), ensuring consistent messaging and seamless execution for executive keynotes, panels, and training sessions.
- Contributed to event marketing initiatives within a multimillion-dollar budget, supporting content development, promotional campaigns, and cross-functional coordination to maximize audience impact.
- Collaborated with cross-functional teams to align communications with corporate objectives, strategy, and key marketing initiatives.
- Analyzed communication effectiveness using metrics and feedback, refining strategies to increase engagement, and strengthen employee and stakeholder outreach.
Document Specialist
E2G The Equity Engineering Group Inc.
07.2017 - 01.2020
- Led editing and quality assurance of over 150 technical engineering manuals monthly, ensuring accuracy, compliance, and adherence to style conventions, and branding guidelines.
- Managed project task logs and document control using Salesforce, maintaining precise tracking and timely completion of all project deliverables.
- Conducted quality assurance reviews of team outputs, providing constructive feedback to uphold high standards, and maintain workflow efficiency.
- Oversaw high-volume document management, prioritizing tasks to meet tight deadlines and project requirements.
- Performed regular audits of document repositories, ensuring integrity, accessibility, and accuracy of all stored information.
Education
Master Of Arts - Humanities
Tiffin University
Tiffin, OH04.2019
Bachelor of Arts - Communications
Cleveland State University
Cleveland, OH05.2017
Skills
- Social media strategy development
- Content creation and development
- Influencer marketing
- Audience engagement
- Platform-specific analytics tools
- Team leadership and management
- Content calendar planning
- Video editing and production
- Cross-functional collaboration
- Communication and coordination
- Creative thinking and design
- Storytelling, writing, and editing
- Visual storytelling
- Community engagement
- Performance tracking and reporting
- Content scheduling
Timeline
Digital Content Creator and Brand Ambassador
Freelance
01.2022 - Current
Content Marketing Specialist
Rockwell Automation
08.2021 - 04.2023
Document Specialist
E2G The Equity Engineering Group Inc.
07.2017 - 01.2020
Master Of Arts - Humanities
Tiffin University
Bachelor of Arts - Communications
Cleveland State University