Brandy Garcia
Elizabethtown ,Kentucky
Summary
National Sales Specialist/ Regional Portfolio professional offering 15 + years experience. Highly motivated, results driven sales and leadership professional, exceptional with budget preparation, marketing strategy development, and management strategies. Proven track record of building customer relationships and successfully closing sales. Committed to delivering exceptional customer service and exceeding sales goals. Excellent organization and planning skills, able to prioritize and multi- task efficiently.
Overview
20
20
years of professional experience
Work History
National Sales Specialist
Elegance Senior Living
2023.07 - Current
- Built relationships with customers and community to promote long term business growth.
- Informed customers of promotions to increase sales productivity and volume.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Maintained current knowledge of evolving changes in marketplace.
Executive Director
Elegance Senior Living
2022.06 - 2023.07
- Worked closely with organizational leadership and board of directors to guide operational strategy.
- Monitored compliance with laws and regulations to protect organization from legal liabilities and penalties.
- Built and maintained strong company teams by hiring and training qualified staff to create positive and productive work environments.
- Set organizational goals and objectives to guide and direct company focus and achieve mission fulfillment.
- Exercised appropriate cost control to meet budget restrictions and maximize profitability.
Director of Sales and Marketing
Elegance Senior Living
2020.12 - 2022.06
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Created and implemented effective marketing and sales strategies to increase customer engagement and revenue.
- Evaluated and monitored promotional activities to confirm adequate return on promotional funds.
- Managed sales promotions and marketing strategies on major social media sites.
- Developed positive, performance-based internal sales and marketing culture to include mentoring staff.
Director of Sales and Marketing
Atria Senior Living
2017.05 - 2020.12
- Achieved sales goals and service targets by cultivating and securing new customer relationships.
- Analyzed sales and marketing data for improved strategies.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Managed sales promotions and marketing strategies on major social media sites.
- Utilized CRM software to track sales progression and communicate project needs.
Regional Portfolio Manager
Ghertner & Company
2016.01 - 2017.06
- Prepared internal and regulatory financial reports, balance sheets and income statements.
- Made proactive adjustments to portfolios due to market trends.
- Analyzed competitors and market trends to facilitate business growth.
- Facilitated new investment strategies to address areas of underperformance.
- Met with clients on regular basis to discuss market trends, portfolio adjustments and performance details.
Property Manager
General Management
2004.05 - 2015.12
Property Manager for large multi-family complex.
- Participated in and oversaw employee training.
- Conducted property inspections.
- Created annual budgets
- Worked closely with city agencies regarding subsidized tenants.
- Responsible for daily functions such as working closely with residents and potential residents during the leasing process and beyond.
- Maintaining quality relationships with vendors and all service providers.
- Prepared payroll
- Arranged and conducted regular staff meetings to review operational needs and determine strategies.
Education
Bachelors - Business and Marketing
Western Kentucky University
Bowling Green, KY2016
Associate of Science - Psychology
University of Hawaii At Hilo
Hilo, HI05.2013
Skills
- CRM proficiency
- Entry Fee
- Analytical Thinking
- Teamwork and Collaboration
- Exceptional organizational and planning skills.
- Superior verbal and written communication skills.
- Public and Media Relations
- Client Satisfaction
Accomplishments
- Cut cost and approved efficiency in multiple areas of annual budget.
- Maintained a 96% occupancy rating while performing a dual role as Executive Director and Director of Sales and Marketing.
- Supervised 8 communities as a Regional Portfolio Manager
- Traveled throughout the portfolio as The National Sales Specialist to train and oversee the daily activities of the onsite Director of Sales and Marketing.
Timeline
National Sales Specialist
Elegance Senior Living
2023.07 - Current
Executive Director
Elegance Senior Living
2022.06 - 2023.07
Director of Sales and Marketing
Elegance Senior Living
2020.12 - 2022.06
Director of Sales and Marketing
Atria Senior Living
2017.05 - 2020.12
Regional Portfolio Manager
Ghertner & Company
2016.01 - 2017.06
Property Manager
General Management
2004.05 - 2015.12
Bachelors - Business and Marketing
Western Kentucky University
Associate of Science - Psychology
University of Hawaii At Hilo
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