Brandy James
Chicago,Illinois
Summary
Current Chief Technology Officer with in-depth knowledge of SEO strategies, multiple analytic and tracking tools and report generation. Guides Technology and SEO strategy for SMB businesses and executes SEO-driven lead generation campaigns. Achievements include developing, revamping and strengthening campaigns to drive revenue growth.
Overview
14
14
years of professional experience
Work History
Chief Technology Officer
shopshowroom.com
07.2021 - Current
- Collaborate with cross-functional intra-company teams to provide mutually beneficial outcomes.
- Coordinate third-party vendors and client, IT teams to seamlessly deliver effective solutions.
- Design, implement, configure, and integrate customer networks utilizing Shopify technology.
- Collect and analyze Web metrics such as visits, time on site and page views per visit.
- Create customized marketing materials to increase product awareness.
- Craft and implement strategies to increase search visibility and website traffic.
- Execute tests, collected and analyzed resulting data and identified trends and insights to achieve maximum ROI in paid search campaigns.
- Implemente website architecture, content, and linking changes to improve SEO positions for target keywords.
- A-B test ad campaigns to optimize performance and drive improved ROI.
- Complete keyword research and analyze competitor SEO and PPC campaigns to identify gaps and opportunities.
- Research and implement search engine optimization recommendations in accordance with development methodology.
- Manage SEO campaign expenses, estimated monthly costs, and reconciled discrepancies to maximize budget.
- Troubleshot issues with websites and fixed scripting and use issues.
- Increased online sales by 1,152% in first 6 months with steady ongoing results at 285%.
Software Engineer | Digital Media Specialist
CloudGenera
08.2017 - 11.2021
- Designed, developed and maintained databases and applications
- Researched and developed new campaigns across multiple channels.
- Managed search engine marketing budgets and tracked campaign performance.
- Supported paid media initiatives through asset trafficking and management, tracking URL creation and tracking pixels and tagging.
- Created content strategies for digital media.
- Maintained knowledge of and partnerships with PPC ad platforms and vendors.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Developed and deployed content marketing strategies to improve organic search traffic.
- Optimized website content and images to improve search engine rankings.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Completed keyword research and analyzed competitor SEO and PPC campaigns to identify gaps and opportunities.
Front-End Developer | Project Manager
QC Marketing
12.2016 - 08.2017
- Produced websites compatible with multiple browsers.
- Transformed native applications into mobile-friendly products.
- Performed user experience quality assurance testing to identify and remedy shortcomings.
- Coordinated with digital content manager to obtain content for updates and expansions.
- Teamed on user-centric design strategy in translation of UX and business requirements into coded solutions.
Android Developer
Socialtopias
06.2016 - 12.2016
- Developed new and enhanced existing software for Hopspot mobile application
- Worked alongside the technology and design team, following the Agile software methodology
- Collaborated with design team and utilized Zeplin for style guides
- Maintained the application as needed for testing, quality assurance, and changes in design
- Initialized Rollbar and tracked crashes in development, QA and Production environments
- Wrote unit and instrumentation tests using JUnit and Mockito
- Implementation of Google Analytics for event tracking to collect user interaction within app
- Responsible for developing and managing the public release cycle for the mobile platform to the app store.
Education
Tech Talent
Bachelor of Arts - Fashion Marketing and Management
The Art Institute
Charlotte2007
Skills
- Web Applications
- HTML, CSS, XML, JavaScript, Ruby, Liquid
- UI/UX
- Adobe Software
- Design Patterns and Principles
- Source Code Knowledge
- SEO Optimization
- Content Curation
- SEO Strategy and Execution
- Google Algorithm
- Brand Visibility
- Affiliate Marketing
- Google AdWords
- Website Structure
- Keyword Research
- Budgeting and Allocation
- Adaptable and Flexible
- Analytics
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Timeline
Chief Technology Officer
shopshowroom.com
07.2021 - Current
Software Engineer | Digital Media Specialist
CloudGenera
08.2017 - 11.2021
Front-End Developer | Project Manager
QC Marketing
12.2016 - 08.2017
Android Developer
Socialtopias
06.2016 - 12.2016
Tech Talent
Bachelor of Arts - Fashion Marketing and Management
The Art Institute
Similar Profiles
Dayana RosalesDayana Rosales
CNA at Aperion CareCNA at Aperion Care
Emily QuinnEmily Quinn
Content and Advertising Director at Guerrero MediaContent and Advertising Director at Guerrero Media
Margaret NimietzMargaret Nimietz
Kitchen Position at Amazon FreshKitchen Position at Amazon Fresh