Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Brandy Ngu

Summary

Highly motivated and results-driven E-commerce Category Manager and digital channel expert with extensive experience in overseeing product categories, optimizing online sales strategies, driving revenue growth and operations execution. Experienced in analyzing market trends, managing inventory, and enhancing the customer shopping experience.

Overview

12
12
years of professional experience

Work History

Sr E-Commerce Category Lead North America- Men's

H&M
05.2022 - Current
  • Analyzed sales performance, customer behavior, and market trends to identify opportunities for product assortment optimization and expansion to drive Men's share of business at its peak from 17% to 20% share of business
  • Served as primary contact for OL Men's business for both site behavior and product and onboarded multiple site merchandisers throughout the year
  • Led cross functional 4-month Black Friday project and Holiday for e-commerce North America which grew +67% to LY for US and +88% to LY for CA in sales
  • Led and onboarded North America Category lead team of 5
  • Developed long term and short term operational and executional plans, ie ranking, A/B testing
  • Served as chief of Sale, aligning strategic actions and creating processes with Supply and Demand team and Category lead team
  • Analyzed sales performance, customer behavior, and market trends to identify opportunities for product assortment optimization, expansion and pricing
  • Collaborated with cross-functional teams, including merchandising, marketing, and supply chain, to ensure alignment with business objectives
  • Monitored inventory levels and stock availability to minimize out-of-stock situations and maximize sales potential of over 3000+ articles and identified stock discrepancies between warehouse and on site available of about 10% within sale assortment
  • Utilized data analytics tools and e-commerce platforms to track key performance indicators (KPIs) and make data-driven decisions
  • Led promotional campaigns, seasonal initiatives, and product launches to drive traffic and conversion rates.

Sr E-Commerce Coordinator North America - Kids & Baby

H&M
02.2020 - 06.2022
  • Led 4-month Black Friday project for e-commerce North America which generated 20.7M, including 64% increase in orders, 22% increase in conversion and 35% increase in traffic for Kids & Baby category.
  • Increased 10% in sales and 19% in traffic.
  • Managed, planned, executed and merchandised over 3000 online products
  • Worked with CMS to optimize customer journey to create best site experience from attraction to check out on all touch points
  • Created customer behavior to design optimal experience and drove profitability of 45% Share of Business
  • Setup and executed full lifecycle of commercial sales, deals, promotions and general offers on site
  • QC'ed customer experience by troubleshooting site-related incidents and working with customer service team
  • Worked with cross functional partners like Marketing, PR, Global Team, Operations, Omni Merchandising, Warehouse and Copy team to produce the best omni experience
  • Worked with Global Business Team to set up kids new navigation for North America
  • Served as the informal leader within E-Commerce Coordinator Team by leading ranking discussions and concept AB testing; ie AB teaser test for Hot/Cold Climate and Online Offer vs Collaboration, new BTS strategies for 2021, loyalty lifecycle.

Merchandise Marketing/ Project Coordinator - Ready To Wear

Bloomingdale's
06.2018 - 02.2020
  • Focused in Intimates, Swimwear, Activewear and Hosiery categories, and increased sales by $5M
  • Managed full lifecycle ECOM content from maintaining, marketing to launching merchandise for print and digital
  • Categorized, sequenced/ranked, created 'shops' and tagged products
  • Negotiated pricing with buying team with permeate mark-downs to drive online sales for fashion colors by 7%
  • Served as Ad Hoc Project Planner and launched new maternity copy standards for site efficiency
  • Led conversation rate project that increased sales by 221%
  • Managed sample life cycle by tracking over 1000 samples per month and maintaining relationships with over 90 vendors
  • Streamed warehouse process saving at least 500K

Assistant Production/ Product Development

Marubeni
01.2016 - 06.2018
  • Maintained WIP charts and led weekly meetings on product recaps, factory issues and sample management
  • Negotiated cost to increase AUC and MU% and line capacity up 15%

Regional Director

Pacific French Bakery
06.2012 - 08.2015
  • Established comprehensive employee training programs to develop skills, improve productivity, and maintain compliance with industry regulations of over 60+ employees
  • Managed P&L statements for all 3 locations

Education

Associate of Applied Science - Fashion Business Management

Fashion Institute of Technology (SUNY)
New York, NY

Bachelor of Business Administration - Entrepreneurship

Loyola Marymount University
Los Angeles, CA

Skills

  • Google Analytics Power BI
  • Hybris SAP Commerce
  • SQL (in training)
  • Optimizely
  • Adobe Experience Manager
  • Content Square
  • Microsoft Office
  • Inventory Management
  • Conversion Rate Optimization
  • Website Management
  • Pricing strategy
  • JIRA

Websites

Timeline

Sr E-Commerce Category Lead North America- Men's

H&M
05.2022 - Current

Sr E-Commerce Coordinator North America - Kids & Baby

H&M
02.2020 - 06.2022

Merchandise Marketing/ Project Coordinator - Ready To Wear

Bloomingdale's
06.2018 - 02.2020

Assistant Production/ Product Development

Marubeni
01.2016 - 06.2018

Regional Director

Pacific French Bakery
06.2012 - 08.2015

Associate of Applied Science - Fashion Business Management

Fashion Institute of Technology (SUNY)

Bachelor of Business Administration - Entrepreneurship

Loyola Marymount University

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Brandy Ngu