Brandy Owen
Oak Ridge,North Carolina
Summary
Digital Marketing Specialist with a track record of enhancing brand visibility at Tiger Leather through advanced analytics and strategic digital marketing initiatives. Proficient in executing social media campaigns and developing engaging content that drives user interaction and optimizes performance. Recognized for strong collaboration skills and the ability to identify market trends and foster community growth.
Overview
12
12
years of professional experience
Work History
Digital Marketing Specialist
Tiger Leather
Greensboro, North Carolina
02.2023 - Current
- Developed and implemented digital marketing strategies to enhance brand visibility.
- Managed social media accounts to engage and grow target audience effectively.
- Created content for websites and email campaigns to drive user engagement.
- Analyzed website traffic using tools like Google Analytics for performance insights.
- Collaborated with cross-functional teams to ensure cohesive marketing initiatives.
- Conducted market research to identify trends and inform marketing strategies.
- Optimized SEO practices to improve search engine rankings and organic traffic.
- Developed and implemented digital marketing campaigns to increase brand awareness.
- Performed keyword research and analyzed SEO performance of webpages.
- Managed email marketing campaigns from conception to execution.
- Analyzed consumer behavior data using analytics tools such as Google Analytics.
- Analyzed website traffic metrics and adjusted strategies accordingly.
- Responded promptly to customer inquiries via social media platforms.
- Implemented sustainable strategies to grow quality traffic to brand-specific client websites.
Social Media Specialist
The Arche Group
Oak Ridge, USA
01.2016 - 01.2023
- Employed social media strategies to promote more than 30 different companies.
- Conceptualized, initiated, and implemented companies' social media strategy.
- Developed brand awareness and composed online content.
- Managed multiple social media platforms, including but not limited to Facebook, YouTube, Instagram, LinkedIn, and various newsletter accounts.
- Designed, created, and managed web-based ad campaigns.
- Analyzed, reviewed, and reported on promotional campaign effectiveness to maximize results.
Personal Banker
Bank of Oak Ridge
Oak Ridge, USA
01.2014 - 01.2016
- Assisted with new account openings and business deposits.
- Furnished program and product information to all new clients, as requested.
- Uphold bank security policies and procedures in all conducted business.
- Maintained and updated customer profiles regularly.
- Establish a consistent referral business by fostering strong rapport with both potential and existing clients.
- Maintained a thorough understanding of financial products and services, and recommended checking/savings accounts, credit cards, and loans based on an analysis of the client.
Education
BBA - Business Management, Accounting, Marketing
Biscayne Southern College
Concord, NC05-1997
Skills
- Advanced analytics
- Digital marketing strategy
- Google mobile advertising
- Google Shopping
- Google Merchant Center
- Applied analytics tools
- Social media reach
- Competitor data analysis
- Social media campaigns
- Website maintenance
- Google Analytics
- Facebook Insights
- Instagram analytics
- analyzing metrics
- Identifying trends
- Optimizing performance
- Community development
- Content development
- Web production collaboration
- Branding collaboration
- Hootsuite
- Social Sprout
- Adobe, Adobe Express
- Website development platforms
- Content marketing
- Social media targeting
- YouTube
Affiliations
- Avid reader
- Travel Connisseur
- Foodie
- Animal Lover
- Parent of three
References
References available upon request.
Timeline
Digital Marketing Specialist
Tiger Leather
02.2023 - Current
Social Media Specialist
The Arche Group
01.2016 - 01.2023
Personal Banker
Bank of Oak Ridge
01.2014 - 01.2016
BBA - Business Management, Accounting, Marketing
Biscayne Southern College
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