Adobe Creative Suite
Brandy Rhode
Marketing Professional
Cary,IL
Websites
Summary
I am a seasoned Marketing professional with over 20 years of expertise in developing and implementing impactful marketing strategies that align with organizational objectives, elevate brand visibility, and bolster market standing. My skill set encompasses proficiency in online marketing, social media management, product launches, promotional initiatives, trade show coordination, channel management, and team leadership. I am adept at spearheading the conceptualization and execution of marketing initiatives aimed at fostering sustainable company growth. I actively engage in coordinating diverse marketing campaigns and activities while collaborating with internal and external stakeholders to ensure the delivery of compelling brand narratives. I possess a fervor for crafting innovative and resonant marketing campaigns that captivate target audiences and drive tangible business outcomes.
Overview
24
24
years of professional experience
1
1
Certification
Work History
Vice President Marketing and Communications
Eastek International Corporation
04.2022 - Current
- In my role as Vice President of Marketing & Communications, I spearheaded initiatives to boost brand recognition, elevate customer interaction, and raise overall awareness for the organization
- Crafting holistic marketing strategies in alignment with the company's goals was a key aspect of my responsibilities
- I have successfully overseen the conception and implementation of cohesive marketing and communication campaigns that positioned the company as a reputable industry leader in contract manufacturing
- Demonstrating proficiency in utilizing a blend of traditional and digital marketing channels, I have consistently driven brand exposure, lead generation, and customer engagement
- My expertise also encompasses marketing strategy, market research, brand management, digital marketing, communications, lead generation, and graphic design
- Additionally, I possess strong skills in communications, reputation management, and stakeholder engagement.
Director, Marketing & Communications
Eastek International Corporation
11.2019 - 04.2022
- As the Director of Marketing, I executed strategic marketing initiatives to drive business growth and increase brand visibility
- I successfully led cross-functional teams to implement targeted marketing campaigns that effectively communicated our value proposition to key stakeholders
- I was responsible for brand management, digital marketing, communications, lead generation, and graphic design
- In this role, I increased market share, and enhanced brand recognition through the successful execution of integrated marketing campaigns across various channels.
Channel Marketing Manager
Southwire Company
08.2018 - 11.2019
- As the National and Wholesale Channel Manager at Southwire, I effectively led a team of twelve, including six direct-report employees
- I oversaw Corporate and External Communications, Social Media, Advertising, New Product Launches, Channel Management across Wholesale, National Accounts, OEM, Utility, Rental Channels, and all Dot Com platforms within Southwire
- My direct responsibilities encompassed developing channel-specific promotions and marketing plans for National Accounts, Rental, and Canadian Channels
- Additionally, I coordinated pricing efforts with the VP of Sourcing and Pricing to maintain up-to-date and aligned price books for both the US and Canadian markets
- For the Canadian market, I collaborated with the VP of Sales and Regional Managers to devise marketing strategies and promotions aimed at enhancing awareness and fostering growth across all Southwire entities.
Marketing Manager
ProBuilt Professional Lighting (Southwire Company)
12.2015 - 08.2018
- As the head of marketing at ProBuilt, I oversaw all aspects of marketing strategy and planning
- This included collaborating with National and Wholesale accounts to develop strategies aimed at expanding our lighting business
- I was tasked with conceptualizing and implementing national promotions and marketing initiatives, as well as managing advertising and social media campaigns
- Additionally, I played a key role in devising pricing strategies and incentive programs that had a significant impact on our bottom line
- Graphic design responsibilities extend to various materials such as packaging, catalogs, sell sheets, merchandising, and flyers
- I led the process of launching new products, liaising with both overseas and domestic manufacturers to introduce them to the US market
- Managing both internal and external end-user marketing communications also fell under my purview, as did overseeing website design, maintenance, and trade show planning and execution
- Furthermore, I was responsible for demand planning and inventory management to ensure efficient operations.
Marketing Associate
Cornfields Inc
08.2012 - 12.2015
- Effectively created a new marketing team for two new brands as well as the private label business
- Created brand strategies to aide the sales force to effectively grow business
- Lead internal and external End User Marketing communications
- Lead event marketing for all national, sales and grassroots marketing shows
- Lead all packaging design initiatives for branded and private label while effectively maintaining customer relations
- Initiated a new product launch process with a cross-functional team to launch new products to the market in a timely and efficient manner
- Development of local promotions via grassroots marketing to introduce consumers to our products, this led to promotional teams in other markets
- Create and provide all graphic design elements for magazine ads, banner ads, social media, packaging, and all other graphical elements.
Associate Marketing Manager
Robert Bosch Tool Corporation NA
06.2010 - 08.2012
- Lead comprehensive internal and external End User Marketing communications utilizing e-newsletters, YouTube, Facebook, Twitter, and Pinterest platforms
- Drive event marketing signage initiatives for both Industrial and National shows
- Serve as the Industrial Channel Marketing Lead, fostering relationships with CSO and key accounts to understand customer needs and align them with brand objectives, ultimately driving business growth collaboratively
- Spearhead BNA Product Video production, crafting award-winning content for distributors, end users, YouTube, and Boschtools.com, in addition to developing Product Knowledge videos for CSO training purposes.
Marketing Coordinator - New Products
Robert Bosch Tool Corporation NA
04.2007 - 06.2010
- Effectively lead New Product Launch process and timeline detail for all Bosch North American launches by building processes in alignment with business goals
- Develop relationships with Product Manager, Engineering and Sales Organizations; provide reporting on the impact and timeliness of each project
- Drive project teams consisting of sales, product management, channel marketing, brand marketing, and outside vendors
- Manage budget spending
- Work with worldwide 'BITe' team to continuously improve PLP Process.
Marketing Coordinator - Growth Initiative
Robert Bosch Tool Corporation NA
11.2004 - 04.2007
- Development of local promotions in focus markets by working with local radio stations to specifically engage end users
- Solely responsible for the development of promotions with local Chicago Arena Football Team as well as Arena Football Teams in two of our focus markets
- Generate monthly metrics of tool sales in focus markets vs
- National
- Develop and maintain relationships with channel and brand marketing teams, the Sales teams within the focus markets as well as in the CSO and outside vendors
- Manage budget spending for Growth Initiative Team.
Contract Admin
ADP
06.2001 - 10.2004
- Working with Sales Reps as well as SCS's to properly execute client contracts in a timely manner, work with Client Project leads to maintain good client relationships, supported nine Sales Reps on a daily basis.
Marketing Research Assistant
Insights by Kantar
01.2001 - 01.2002
- Working within a marketing research team to create and format data to be presented back to clients through PowerPoint.
Marketing/PR Assistant
Equilon Enterprises
01.2000 - 01.2001
- Developed marketing promotions with Chicago area marketing firms
- Maintained close client relations through present and upcoming promotions
- Used Excel to expand and reconfigure customer database.
Education
Marketing
University of Phoenix
04.2011
Skills
- Brand Management
- Brand Strategy
- Corporate Branding
- Marketing Leadership
- Corporate Communications
- B2B & B2C Communications
- Strategic Planning
- Digital Marketing
- Social Marketing
- Event Marketing
- Decision-Making
- Critical Thinking
- Cross-Functional Collaboration
- Staff Management
- Lead Generation
- Project Management
- Budget Oversight
- Media Relations
- CRM Software
- Relationship and Team Building
- Complex Problem-Solving
- Analytical and Critical Thinker
- Marketing Materials
- Communications Strategies
- Brand Objectives
- External Communications
- Style Guides
- Marketing Initiatives
- Case Studies
- Website Copy
- Event Logistics
- Promotional Events
- Client Meetings
- Customer Engagement
- Customer Satisfaction
- Brand Development
- Launch New Products
- Strategic Initiatives
- Content Curation
- Brand Messaging
- Channel Marketing
Certification
- Adobe Dreamweaver CS5
- Adobe Certified Associate in Graphic Design & Illustration Using Adobe Illustrator
Affiliations
- • Daughters of the American Revolution
- • First Families of Mississippi
Work Preference
Work Type
Full TimeLocation Preference
RemoteHybridOn-SiteImportant To Me
Company CultureWork-life balanceCareer advancement401k matchPaid time offWork from home optionPersonal development programsTeam Building / Company RetreatsSoftware
Mac Proficient
Wordpress
Microsoft Office
Quickbooks
Marketing Automation
CRM Systems
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Interests
Creativity
DIY Projects
Outdoor Activities
Gardening
Reading
Timeline
Vice President Marketing and Communications
Eastek International Corporation
04.2022 - Current
Director, Marketing & Communications
Eastek International Corporation
11.2019 - 04.2022
Channel Marketing Manager
Southwire Company
08.2018 - 11.2019
Marketing Manager
ProBuilt Professional Lighting (Southwire Company)
12.2015 - 08.2018
Marketing Associate
Cornfields Inc
08.2012 - 12.2015
Associate Marketing Manager
Robert Bosch Tool Corporation NA
06.2010 - 08.2012
Marketing Coordinator - New Products
Robert Bosch Tool Corporation NA
04.2007 - 06.2010
Marketing Coordinator - Growth Initiative
Robert Bosch Tool Corporation NA
11.2004 - 04.2007
Contract Admin
ADP
06.2001 - 10.2004
Marketing Research Assistant
Insights by Kantar
01.2001 - 01.2002
Marketing/PR Assistant
Equilon Enterprises
01.2000 - 01.2001
Marketing
University of Phoenix
Similar Profiles
Nidhi VijNidhi Vij
IT Infrastructure Project Management Manager at Science Applications International Corporation (SAIC) under contract to Pension Benefit Guaranty Corporation (PBGC)IT Infrastructure Project Management Manager at Science Applications International Corporation (SAIC) under contract to Pension Benefit Guaranty Corporation (PBGC)
Ashley LesterAshley Lester
Inventory Control Analyst at Brother International CorporationInventory Control Analyst at Brother International Corporation
Braden LinzoBraden Linzo
Safety Officer at Sta. Clara International Corporation - 230KV Transmission Line ProjectSafety Officer at Sta. Clara International Corporation - 230KV Transmission Line Project
Andy CiskeAndy Ciske
Contractor at New Restoration System LLCContractor at New Restoration System LLC
Carson WilderCarson Wilder
Golf Caddie at Barrington Hills Country ClubGolf Caddie at Barrington Hills Country Club