Adobe Creative Suite
Job Search Status
Open to workDesired start date: Immediately
Open To Work
Benjamin Rangel
El Cajon,California
Work Preference
Summary
Creative Graphic Designer with talent for developing unique custom artwork. Innovative approach to ideas and concept development. Offering 24 years of expertise overseeing individual projects and brand development. Skilled in enhancing systems and aligning technical solutions with business objectives. Proven success in leading projects from start to finish and contributing to organizational growth and success.
Overview
24
24
years of professional experience
Work History
Senior Graphic Designer
Self-employed
El Cajon, CA
08.2020 - Current
- Created high-quality graphics for digital and print media using Adobe Creative Suite.
- Researched industry trends to inform creative direction and maintain competitive edge.
- Resolved critical design challenges creatively while maintaining consistency with established branding guidelines.
- Provided expert guidance on color theory, typography, layout principles, and other key design elements during project development phases.
- Delivered high-quality designs on tight deadlines, ensuring client satisfaction and repeat business.
- Generated versatile visual content catering various marketing channels including webpages, email templates and social media assets.
- Optimized user experience through intuitive website designs that drove traffic and conversions.
- Spearheaded the redesign of company logo, leading to an increase in positive brand perception within the industry.
- Created motion graphics and video content for websites and applications.
- Used interactive design elements to create more engaging user experience.
- Developed original designs for print media, magazines and newspapers.
- Skilled in producing and optimizing design assets in a variety of file formats (PNG, JPG, SVG, GIF, MP4, and WebP) for seamless integration across websites, social media, and digital marketing channels.
Director of Digital Marketing
King Mutual Solutions Inc
San Diego, CA
02.2018 - 08.2020
- Developed and implemented comprehensive digital marketing strategies to enhance brand visibility.
- Analyzed market trends and consumer behavior to refine targeting and messaging efforts.
- Oversaw budget allocation for digital initiatives, ensuring cost-effective resource utilization.
- Evaluated performance metrics to optimize campaign effectiveness and drive continuous improvement.
- Enhanced customer engagement through targeted social media campaigns and content creation.
- Monitored competitor activities, staying informed of industry trends and best practices for continuous improvement.
- Increased brand visibility by developing and executing comprehensive digital marketing strategies.
- Improved lead generation by designing and implementing email marketing campaigns.
- Implemented effective PPC campaigns, driving significant increases in traffic and conversions.
- Optimized website performance and user experience through strategic SEO implementation.
- Designed impactful landing pages that effectively captured leads while showcasing the company''s unique offerings.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Directed traffic growth strategies, SEO, content distribution, email marketing, and trackbacks.
- Utilized Google Analytics to set up, monitor and analyze content success and identify opportunities for content improvement.
- Created email blast campaigns to target key customers.
- Created and managed social media campaigns to increase brand engagement.
- Wrote and distributed press releases to increase brand visibility.
- Optimized email campaigns to increase open and click-through rates.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.
Graphic Designer
ABBY Inc.
San Diego, CA
2013 - 2018
- Utilized Adobe Creative Suite to design high-quality graphics and layouts.
- Developed engaging visual content for digital marketing campaigns.
- Managed multiple design projects simultaneously, ensuring timely delivery of assets.
- Implemented feedback from clients to refine designs and enhance satisfaction.
- Developed creative design for print materials, brochures, banners, and signs.
- Created engaging social media graphics that drove user engagement and increased online visibility.
- Conceptualized creative designs for print materials, banners, and signs.
- Created digital image files for use in digital and traditional printing methods.
- Improved client satisfaction by creating visually appealing and impactful graphic designs for various marketing materials.
- Employed design fundamentals when selecting typography, composition, layout, and color in design work.
- Developed innovative design concepts that effectively communicated brand identity and boosted overall brand awareness.
- Managed multiple projects simultaneously, ensuring timely completion of deliverables while maintaining high-quality standards.
- Completed final touches for projects before rollout.
- Designed eye-catching event collateral, contributing to successful fundraising campaigns and increased event attendance.
- Proved successful working within tight deadlines and a fast-paced environment.
- Facilitated transition to digital advertisements, broadening audience reach.
- Created engaging social media content, boosting online interaction.
- Optimized website graphics for faster loading times, improving user experience.
- Increased user engagement with creation of intuitive website layouts.
Education
Bachelor of Science - Multimedia & Web Design
Platt College
San Diego, California01.2002
Skills
- Print design
- Email marketing design
- Infographics creation
- Motion graphics
- Visual storytelling
- mastery
- Layout design
- Social media graphics
- Mobile app design
- Website graphics
- Digital design
- Branding
- Image editing
- Digital graphics
- PC and mac platforms
- Web design
- Graphic design
- Project management
- Responsive design
- Image manipulation
- Image sourcing
- Production management
- Formatting
- Color theory
- Graphic and media design
- Attention to detail
- Creative and innovative
- Print design
Software
CorelDraw
Figma
Sketch
Microsoft 365
Timeline
Senior Graphic Designer
Self-employed
08.2020 - Current
Director of Digital Marketing
King Mutual Solutions Inc
02.2018 - 08.2020
Graphic Designer
ABBY Inc.
2013 - 2018
Bachelor of Science - Multimedia & Web Design
Platt College