Branielle Edmonds
Colorful Curator of Creative Direction
Florida
Summary
Branielle is an experienced Creative Director and Multimedia Manager with 10+ years of expertise, developing creative concepts, managing social media campaigns, and producing Media content. Skilled in analyzing media coverage, media strategy, mentoring young talent, and integrated communication plans. She is dedicated to fostering impactful creator partnerships and driving innovative initiatives.
Overview
11
11
years of professional experience
2
2
years of post-secondary education
Work History
Culture Creator and Student Engagement Coordinator
Palm Beach County School District
, FL
09.2025 - Current
- Lead end-to-end planning and execution of student engagement initiatives, managing creative concepts, production timelines, and deliverables to meet program goals.
- Coordinate internal stakeholders, educators, and external vendors to ensure seamless communication, resource allocation, and timely project completion.
- Oversee multiple concurrent projects from pre-production to post-production, maintaining high-quality standards across all content formats.
- Implement project tracking systems to improve efficiency, identify risks early, and ensure milestones are met.
- Facilitate brainstorming and strategy sessions, aligning team members on objectives and client (district) expectations.
Digital Design Instructor
Palm Beach County School District
, FL
04.2025 - Current
- Manage the full lifecycle of design and multimedia projects—planning, delegating, and assessing progress to align with curriculum and departmental goals.
- Mentor and lead students through real-world design projects, teaching project management principles and team collaboration.
- Introduce new workflow and milestone tracking tools to enhance productivity and deliver results within scope and timelines.
- Collaborate with faculty on resource planning, content design, and cross-departmental creative initiatives.
Contract Multimedia Maven
Self Employed Services
08.2020 - Current
- Prioritized and organized tasks to efficiently accomplish service goals.
- Identified the needs of customers promptly and efficiently.
- Provided excellent service and attention to customers when face-to-face, or through phone conversations.
- Captured high-quality video content for diverse projects and events.
- Edited raw footage into a final product using non-linear editing systems, such as Final Cut Pro or Adobe Premiere.
Fashion and Image Consultant
Self Employed Services
08.2020 - Current
- Advised clients on personal style and wardrobe choices.
- Conducted image assessments to enhance client confidence.
- Developed customized style guides based on individual preferences.
- Provided ongoing support during clients' style transformations.
- Assisted with shopping trips and helped select appropriate items for each client's style profile.
- Provided assistance in creating makeup looks that enhanced natural beauty, while still being professional enough for work environments.
- Applied makeup techniques for diverse skin types and preferences.
- Stayed updated on current beauty trends and product knowledge.
Graphic Designer
Self Employed Services
08.2020 - Current
- Created visual concepts for client projects using Adobe Creative Suite.
- Coordinate client feedback cycles, revisions, and final approvals to maintain project scope and timeline integrity.
- Developed branding materials, including logos, and marketing collateral.
- Managed multiple projects simultaneously, while meeting deadlines consistently.
- Designed print materials such as brochures, flyers, and posters for marketing campaigns.
- Edited photographs for use in digital media platforms, including web banners and social media posts.
Theatrical Performer
Contractual Basis
05.2015 - Current
- Performed in various theatrical productions showcasing diverse character portrayals.
- Collaborated with directors and fellow performers to develop engaging performances.
- Attended rehearsals consistently to refine performance skills and choreography.
- Engaged audiences through dynamic vocal and physical expressions during performances.
- Participated in costume fittings and makeup sessions to enhance visual presentation.
- Motivated fellow cast members throughout long days of rehearsals or shows.
- Collaborated with other performers to create group routines that showcased individual talents.
- Promoted shows and performances through social media and community interaction.
- Learned acting, dancing and other skills required for dramatic roles.
- Practiced singing exercises and studied with vocal coaches to develop voice and skills.
- Observed choral leaders or prompters for cues or directions in vocal presentation.
Executive Assistant and Junior Creative Director
OlenTV
, FL
09.2024 - 01.2025
- Managed communication between executives and internal/external stakeholders.
- Assisted in project management tasks to support team objectives.
- Developed presentations and reports for executive review sessions.
- Maintained company confidence and protected business operations by keeping sensitive information confidential.
- Led creative brainstorming sessions to develop innovative marketing campaigns.
- Presented creative concepts to stakeholders for feedback and approval.
- Captured high-quality images for various events and client projects.
- Edited photos using industry-standard software for optimal presentation.
Creative Director
Khanna House
07.2024 - 12.2024
- Directed multi-channel creative campaigns from kickoff to delivery, balancing creative direction with project management discipline.
- Managed project timelines, budgets, and client communications, ensuring all work met quality and strategic objectives.
- Built and led a cross-functional creative team, fostering collaboration, accountability, and innovation.
- Established relationships with agencies and freelancers to secure resources for project execution.
Assistant Production Office Coordinator
NBCUniversal
Atlanta, GA
01.2024 - 07.2024
- Coordinated production schedules with multiple departments across NBCUniversal projects.
- Managed communication between crew members and production teams for efficient workflow.
- Maintained databases and filing systems for easy access to project information.
- Created and distributed daily schedules to ensure that all tasks were on track.
- Liaised with vendors to ensure the timely delivery of equipment rentals or special orders from outside suppliers.
- Managed inventory levels and ordered supplies as needed for production runs.
- Scheduled shifts and assigned tasks to team members effectively.
- Managed materials to meet production goals and specific customer demands.
Multimedia Journalist
Florida Agricultural and Mechanical University
, FL
01.2018 - 04.2022
- Crafted engaging news stories for campus publications and online platforms.
- Conducted interviews with students, faculty, and community members for feature articles.
- Edited video content for university news segments and social media channels.
- Researched current events relevant to the university and the surrounding community.
- Produced podcasts discussing student life and university initiatives for a wider reach.
- Assisted in organizing press releases and promotional materials for university events.
- Produced digital content, such as podcasts and webcasts.
- Researched archival materials, including photos, documents, and recordings.
- Edited raw footage for television broadcasts using Final Cut Pro or Adobe Premiere Pro.
FAMU TV NEWS 20 Director
Florida Agricultural and Mechanical University
, FL
01.2018 - 04.2022
- Developed strategic initiatives to enhance academic programs and student engagement.
- Collaborated with faculty to align curriculum with industry standards and trends.
- Oversaw budget planning and resource allocation for various departmental projects.
- Facilitated professional development workshops for staff and faculty improvement.
- Directed the organization's daily operations, ensuring compliance with applicable laws and regulations.
- Created detailed plans outlining timelines, goals, budgets, staffing needs and other requirements for projects.
- Provided feedback on storyboards during pre-production meetings with writers and producers.
- Assessed projects for necessary production resources.
- Supervised crew members throughout the entire production process.
Creative Community Director
Zenith Latitude
03.2018 - 10.2021
- Organized events to promote community involvement and enhance resident participation.
- Coordinated volunteer efforts to support neighborhood initiatives and outreach activities.
- Managed social media platforms to communicate updates and engage with residents.
- Collaborated with local organizations to strengthen community networks and support systems.
- Maintaining records related to membership activity, including attendance logs and donations received.
- Edited raw video content using industry-standard software to create engaging visuals.
- Maintained and organized a video footage library.
Associate Content and Social Media Director
LMICHELLE Media
03.2021 - 08.2021
- Developed comprehensive social media strategies aligned with the School District of Leon County.
- Monitored industry trends to inform strategic planning and decision-making.
- Maintained an active presence on all major social media platforms, including Twitter, YouTube, Pinterest, and Google+.
- Reviewed analytics data regularly to track progress toward set goals and objectives.
- Created, organized, and managed content calendars for various social media platforms.
- Created storyboards for upcoming projects as needed.
Public Relations Intern
The Mosaic Group of West Palm Beach
05.2018 - 08.2018
- Assisted in drafting press releases and media materials for various campaigns.
- Coordinated events and activities to enhance community engagement and outreach among Palm Beach County, Florida.
- Researched industry trends and competitor activities to inform PR strategies.
- Helped maintain media contact lists, ensuring accurate and up-to-date information.
- Collaborated with team members to brainstorm ideas for innovative public relations initiatives.
- Maintained positive relationships with key stakeholders, including journalists, bloggers, and influencers.
- Conferred with production and support personnel to coordinate the production of advertisements and promotions for initiatives.
- Created business cards, flyers, and email templates to distribute to potential clients and sponsors.
Education
Master of Science - General Psychology
Nova Southeastern University
Davie, FL 01.2026 - 11.2025
Adobe Certified Professional In Visual Design Using Adobe Photoshop - Certification
Adobe Photoshop
08.2025 - 11.2025
Production Assistants Training -
Rob and Shaun Hardy's
Student Ambassador - Multimedia
Warner Bros Discovery
01.2020 - 04.2022
Broadcast Journalism -
Florida Agricultural and Mechanical University
Tallahassee 08.2017 - 04/2022
Skills
- Leadership
- Project Management
- Client Relations
- Production Development
- Executive Assistant
- Transferable Skills
- Adobe Creative Cloud
- Adobe Photoshop Certified Professional
- Microsoft Suite
- Student engagement
- Makeup application
- Fashion show production
- Runway analysis
- Fashion history
- Social media promotion
- Lookbook creation
- Social media strategy
- Curriculum development
- Responsive design
- Motion graphics
- Photography
- Print media design
Affiliations
- Florida A&M Alumni Association
- Alpha Kappa Psi Professional Business Fraternity, Inc
- The Urban League's Young Professionals Council
- The National Urban League ‘Community Impact Award’ Recipient.
- The National Urban League ‘Executive Leadership Team Award’
- The National Alliance on Mental Illness
- The National Council of Negro Women
Life Goals
- Earn a Dual Doctoral Degree: Law and Sociology
- Own a chain of inclusivity organizations to foster underprivileged and underserved members of the Soulaan community.
- Own and preside over one of the largest production studios in the nation.
Timeline
Master of Science - General Psychology
Nova Southeastern University
01.2026 - 11.2025
Culture Creator and Student Engagement Coordinator
Palm Beach County School District
09.2025 - Current
Adobe Certified Professional In Visual Design Using Adobe Photoshop - Certification
Adobe Photoshop
08.2025 - 11.2025
Digital Design Instructor
Palm Beach County School District
04.2025 - Current
Executive Assistant and Junior Creative Director
OlenTV
09.2024 - 01.2025
Creative Director
Khanna House
07.2024 - 12.2024
Assistant Production Office Coordinator
NBCUniversal
01.2024 - 07.2024
Associate Content and Social Media Director
LMICHELLE Media
03.2021 - 08.2021
Contract Multimedia Maven
Self Employed Services
08.2020 - Current
Fashion and Image Consultant
Self Employed Services
08.2020 - Current
Graphic Designer
Self Employed Services
08.2020 - Current
Student Ambassador - Multimedia
Warner Bros Discovery
01.2020 - 04.2022
Public Relations Intern
The Mosaic Group of West Palm Beach
05.2018 - 08.2018
Creative Community Director
Zenith Latitude
03.2018 - 10.2021
Multimedia Journalist
Florida Agricultural and Mechanical University
01.2018 - 04.2022
FAMU TV NEWS 20 Director
Florida Agricultural and Mechanical University
01.2018 - 04.2022
Broadcast Journalism -
Florida Agricultural and Mechanical University
08.2017 - 04/2022
Theatrical Performer
Contractual Basis
05.2015 - Current
Production Assistants Training -
Rob and Shaun Hardy's