Brannan Goetschius
Brooklyn,NY
Summary
Experienced digital content and media executive with over 15 years leading strategy, production, and partnerships across video, audio and social media platforms. Currently Head of Original Content and Creator Partnerships at Macmillan Publishers, overseeing content strategy, programming, marketing and monetization. Proven expertise in driving growth, managing budgets, and negotiating contracts, with a strong background in video and podcasts at companies such as 101 Studios, Sony Music, SiriusXM, Spotify and NBCUniversal.
Overview
16
16
years of professional experience
Work History
Head of Original Content and Creator Partnerships
Macmillan Publishers
10.2023 - Current
- Lead cross-channel content strategy for Macmillan’s original content and creator business, encompassing video, podcast, and social media platforms.
- Manage a team of five full-time employees across editorial, programming, production, marketing, and monetization functions.
- Collaborate closely with content creators, hosts, producers, and partners to identify and develop new content opportunities across multiple business verticals.
- Oversee contract negotiations, renewals, and manage budgets, P&L, and revenue operations for all content initiatives.
- Contribute to strategic discussions on business growth, distribution, ad sales, and product development, with a focus on optimizing the consumer journey.
Head of Content Marketing
Entropy Media
06.2023 - Current
- Develop and execute high-impact integrated marketing strategies to amplify series visibility, drive subscriber growth, and foster vibrant community engagement.
- Lead audience and brand expansion initiatives, leveraging strategic partnerships and cross-promotional opportunities to maximize reach.
- Oversee comprehensive digital and social media strategies, ensuring seamless content creation, distribution, and platform optimization.
- Cultivate and manage client and partner relationships, strengthening collaborations with third-party platforms and promotional stakeholders.
Lead Talent Booker
Keller Media
12.2024 - Current
- Book and manage podcast appearances for clients, coordinating logistics and ensuring seamless interviews.
- Craft targeted pitches and leverage CRM tools to align client expertise with podcast audiences.
- Build and maintain strong relationships with podcast networks and hosts to drive visibility and opportunities.
Head of Audio and Digital Video
101 Studios / Sports Illustrated Studios
05.2022 - 06.2023
- Led audio and digital video operations for 101 Studios, Sports Illustrated Studios, and SPIN, driving strategy and execution across all divisions.
- Managed the development, acquisition, and production of original shows, including companion content for 101’s TV and film projects.
- Conceptualized and developed new internal show ideas while evaluating external pitches and negotiating potential deals with agencies and partners.
- Served as the primary point of contact for distribution partners and third-party platforms, ensuring timely and consistent content delivery.
- Utilized data-driven insights to inform strategic decision-making and identify growth opportunities within the vertical.
Vice President, Podcasting and Digital Video
Sony Music Entertainment / The Orchard
01.2021 - 05.2022
- Founded and led The Orchard's podcasting and digital content vertical, shaping overall strategy and driving growth for the new business unit.
- Collaborated with internal teams to design and develop consumer-facing experiences, as well as The Orchard’s creator platform.
- Managed the development and production of audio and video projects, ensuring timely and high-quality content delivery.
- Created comprehensive launch, editorial, and marketing plans for all content releases, working closely with third-party platforms to maximize reach.
Senior Director, Podcast Production and Operations
SiriusXM / Pandora
06.2018 - 06.2021
- Led content strategy, production, partnerships, and monetization for all podcast content across SiriusXM and Pandora’s owned-and-operated properties.
- Managed a team of nine employees focused on developing, producing, and programming podcast content across multiple platforms and verticals.
- Developed and executed editorial strategies for both on-demand and live content within the SiriusXM and Pandora in-app experiences.
- Represented the content team in M&A discussions and evaluations, contributing to multiple significant company acquisitions over a three-year period.
Associate Director, Content Strategy and Development
Spotify
01.2016 - 05.2018
- Managed Spotify’s portfolio of partner-produced and original content, overseeing in-studio recording and programming operations.
- Served as the primary point of contact for strategy, development, marketing, and editorial across all audio and video content programs.
- Collaborated with the creator product team to design CMS systems and marketing solutions for both video and podcast content.
- Led product strategy for all consumer-facing experiences related to video and podcast content, managing the product roadmap to ensure alignment with business objectives.
Senior Manager, Content Partnerships
Spotify
02.2014 - 01.2016
- Served as the primary point of contact for video and podcast partnerships, collaborating with entertainment companies, independent producers, and talent.
- Worked closely with Spotify’s licensing team to identify and source new content opportunities, providing ongoing support throughout the deal negotiation process.
Manager, Multiplatform Program Planning and Sponsorships
NBC Universal - Bravo / Oxygen
08.2010 - 02.2014
- Led distribution strategy for programming and content across all non-linear platforms, including Hulu, VOD, mobile, and EST providers.
- Collaborated with product, technology, and design teams to develop NBCUniversal’s first TV Everywhere experience, enhancing the company’s digital presence.
Research Analyst
NBC Universal - Bravo / Oxygen
12.2009 - 07.2010
- Analyzed and tracked digital content consumption trends for Bravo and Oxygen series, providing audience estimates and insights to inform content strategies, acquisitions, and post-event reporting.
- Collaborated with cross-functional teams including Programming, Ad Sales, and Finance to support digital content forecasting, annual planning cycles, and ad-hoc analysis using tools.
Programming and Research Intern
MTV Networks
01.2009 - 09.2009
Education
Bachelor’s Degree - Communication Sciences
University of Connecticut
Storrs, CT01.2008
Timeline
Lead Talent Booker
Keller Media
12.2024 - Current
Head of Original Content and Creator Partnerships
Macmillan Publishers
10.2023 - Current
Head of Content Marketing
Entropy Media
06.2023 - Current
Head of Audio and Digital Video
101 Studios / Sports Illustrated Studios
05.2022 - 06.2023
Vice President, Podcasting and Digital Video
Sony Music Entertainment / The Orchard
01.2021 - 05.2022
Senior Director, Podcast Production and Operations
SiriusXM / Pandora
06.2018 - 06.2021
Associate Director, Content Strategy and Development
Spotify
01.2016 - 05.2018
Senior Manager, Content Partnerships
Spotify
02.2014 - 01.2016
Manager, Multiplatform Program Planning and Sponsorships
NBC Universal - Bravo / Oxygen
08.2010 - 02.2014
Research Analyst
NBC Universal - Bravo / Oxygen
12.2009 - 07.2010
Programming and Research Intern
MTV Networks
01.2009 - 09.2009
Bachelor’s Degree - Communication Sciences
University of Connecticut
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