Brannon Cedergreen
Nampa,ID
Summary
Customer service professional with 23 years of consultative sales, business management, auto and financial services industry experience. Recognized top producer, committed to driving sales, exceeding goals, increasing production, and motivating people while abiding by the principles of Honesty and Integrity, Improvement and Accountability, and Respect and Dignity.
Overview
21
21
years of professional experience
Work History
Regional Sales Manager-Pacific Northwest Region
VEHLO DEALERSHIP
05.2024 - Current
- Execution of Regional Sales Strategies-Automotive Fixed Ops Service Lane Technology SaaS solutions
- Prospecting and Marketing using Highspot digital tools, cold and warm calls and dealer visits-Travel 40%
- Sales Process Management using Salesforce
- Forecasting and Quota management-Q4 2024 -112% of quota-Q1 2025-145% - Q2 2025 pacing 120%
- Contract negotiation, execution and submission to corporate.
- Client relationship management
Regional Sales Manager-Western US
PETRA AUTO PRODUCTS
09.2023 - 05.2024
- Management, Forecasting and Training of 6 distributors and 5 franchise dealers across 16 states.
- Responsible for Distributor contract negotiation, onboarding, product integration and conflict resolution.
- #1 in direct sales nationally for the MOPAR Chemical Program.
- Train and motivate Service Managers, Parts Managers, Advisors and Technicians to reach sales optimization, increase average RO, ELR, and revenue, increasing fixed ops absorption rate.
- Enterprise Sales of 370 SKU’s, DMS software, and Petra Programs.
- 60% regional sales and corporate training travel.
Regional Manager-PNW REGION
WESTLAKE FLOORING COMPANY
01.2020 - 09.2023
- Recruit, hire, train, coach, motivate, lead and discipline between 10 and 16 Area Managers.
- Plan and strategize to meet and exceed region KPI’s that include MOM and YOY growth, product utilization, production, and delinquency.
- Risk and Business consultation resulting in lower portfolio risk and additional revenue streams for managed partners.
- Manage, secure and cultivate long-term presidential and legacy client relationships.
- General support of AM’s including corporate communication and navigation, underwriting, portfolio analysis and performance, policy exceptions and credit increases.
- Cultivate and promote synergy, team building, communication, and training.
- 408 dealers managed for a total of 40M in flooring lines of credit resulting in 63% portfolio growth.
- 50% region travel promoting Westlake Flooring, Westlake Finance, Western Funding and Dealercenter products.
Area Manager
Westlake Flooring
01.2016 - 01.2020
- B2B sales of inventory financing products to independent auto dealers in Idaho, Washington, Oregon and Utah. Travel within my territory approx. 40%
- Relationship management and customer service of business partners, territory representatives, vendors, internal and external company employees and upper management
Operations Manager
ATKINSON’S MIRROR AND GLASS
01.2012 - 01.2016
- Plan, organize and control residential business operations providing quality and consistency of product and service delivery.
- Provide frontline supervision, training, and development of 9 employees.
- Advise and present solutions to upper management and other departments relating to policy change, non-adherence to policies and procedures, training opportunities and customer service issues.
- Schedule installation, service, and delivery appointments
- Troubleshoot and resolve interruptions and deterrents to product and service delivery.
- Oversee quality of incoming and outgoing product
- Manage and address customer concerns and complaints.
Financial Service Officer II
IDAHO CENTRAL CREDIT UNION
01.2007 - 01.2012
- Configure new personal and business memberships and accounts
- Present and cross-sell credit union products and services offering continued financial needs analysis.
- Originate consumer and mortgage loan products including VA, IHFA/FHA and Fannie Mae conventional, cross-sell credit protection products. Top five mortgage loan originators 2007-2012.
- Credit report analysis; review of income verification documents including pay statements, personal and business tax returns, preparation of tax flow worksheets aiding underwriter for the approval/denial decision.
- Package and submission of commercial loan applications, personal and business financial statements to Commercial Loan Officer.
- Focus to achieve or exceed set goals by evaluating and presenting product cross-sell opportunities to members.
Mortgage Loan Officer
EQUITY ONE INC., APEX MORTGAGE
01.2005 - 01.2007
- Inside and outside sales, presentation, qualification, and origination of residential mortgage loan products to clients, management, and underwriters
- Analysis and implementation of wholesale, correspondent, and retail loan products
- Perform credit report analysis and manage personal loan portfolio.
Financial Representative
AMERICAN GENERAL FINANCIAL SERVICES
01.2004 - 01.2005
- Full service Financial Representative of mortgage, auto and consumer loans, which included phone solicitation, collection, customer service, payment posting, account analysis, credit analysis, sale/origination, qualification and recommendation of loan packages to district and branch managers.
- Cross-sold accompanying credit insurance products
Education
B.S. - Business Administration-Finance
Portland State University
Portland, OR01.2001
Skills
- Software and Hardware experience
- Proficient in Microsoft Office Suite and various software applications
- Sales leadership
- Customer service
- Business development and planning
- Deal closing
- Relationship selling
- Territory expansion
Timeline
Regional Sales Manager-Pacific Northwest Region
VEHLO DEALERSHIP
05.2024 - Current
Regional Sales Manager-Western US
PETRA AUTO PRODUCTS
09.2023 - 05.2024
Regional Manager-PNW REGION
WESTLAKE FLOORING COMPANY
01.2020 - 09.2023
Area Manager
Westlake Flooring
01.2016 - 01.2020
Operations Manager
ATKINSON’S MIRROR AND GLASS
01.2012 - 01.2016
Financial Service Officer II
IDAHO CENTRAL CREDIT UNION
01.2007 - 01.2012
Mortgage Loan Officer
EQUITY ONE INC., APEX MORTGAGE
01.2005 - 01.2007
Financial Representative
AMERICAN GENERAL FINANCIAL SERVICES
01.2004 - 01.2005
B.S. - Business Administration-Finance
Portland State University
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