Brannon Grissom
Carrollton,TX
Summary
Results-driven professional with expertise in revenue growth strategy, sales operations leadership, and process improvement. Proficient in leveraging advanced tools such as Salesforce, Tableau, Power BI, and SQL to deliver actionable insights through forecasting and analytics. Adept at cross-functional collaboration and executive reporting, with a proven track record of driving renewals and upgrades while optimizing workflows using platforms like Smartsheets, SAP, and JIRA. Skilled in creating impactful data visualizations and streamlining operations to support strategic decision-making. Committed to fostering business success through innovative solutions and continuous improvement.
Overview
12
12
years of professional experience
1
1
Certification
Work history
Senior Manager, GTM Programs & Business Operations
Palo Alto Networks
05.2022 - 01.2025
- Led the design and execution of global GTM programs, supporting 500+ sales reps, sales engineers, and renewal teams across multiple geographies (AMER, LATAM, EMEA, APAC), driving $1B+ in pipeline creation
- Developed and launched strategic sales programs for new business acquisition, upsells, and renewals, directly impacting over $2B in Annual Contract Value (ACV)
- Enhanced sales forecasting accuracy by 25% year-over-year through predictive sales modeling, KPIs, and performance metrics
- Collaborated with executive leadership to drive operational improvements, optimizing sales processes and aligning teams to exceed business objectives
Sales Strategy & Operations Leader
Amazon Web Services (AWS)
05.2020 - 05.2022
- Managed sales operations across three key business segments, generating $3B in revenue; streamlined forecasting, opportunity management, and goal-setting processes to improve sales performance
- Achieved 97%+ forecast accuracy by refining Anaplan models and leveraging SFDC and Tableau for real-time sales insights, providing the executive team with actionable data to make informed decisions
- Launched and scaled the Digital Native Business (DNB) segment in the US-Central region, earning recognition as the 2020 US-Central MVP of the Year
- Partnered with Finance to implement a Quarterly Finance Guidance mechanism, enabling enhanced forecasting and resource allocation for key sales initiatives
Manager, Global Pre-Sales Operations
Check Point Software Technologies
10.2018 - 05.2020
- Directed global Pre-Sales operations across 75+ regions and 700+ employees, driving significant growth in the Proof of Concept (POC) vertical (50% growth in 2018)
- Spearheaded the creation of Salesforce automation tools, streamlining sales reporting and increasing operational efficiency by 70%
- Developed global sales insights and market intelligence processes, improving deal strategies and aligning sales teams with customer needs, resulting in higher win rates and revenue growth
- Presented strategic recommendations to executive leadership, contributing to the refinement of sales and product development strategies
POC Sales Operations Manager
Check Point Software Technologies
01.2014 - 10.2018
- Managed the global POC hardware pool with a potential booking value of $100M+, optimizing inventory and delivery schedules to improve operational efficiency and meet customer demands
- Drove 300% growth in POC-related sales visibility through the development of a metrics-driven reporting system, enhancing decision-making and sales outcomes
- Collaborated across departments (sales, product development, finance) to develop and execute field-based programs, including QBRs, to drive growth and improve sales processes
Sales Operations Specialist
Check Point Software Technologies
05.2013 - 01.2014
- Enhanced Salesforce data monitoring and forecasting processes, achieving a 70% reduction in manual data entry and improving data integrity across global sales teams
- Streamlined POC cycle time by 80% and improved SLA by 125%, resulting in faster sales execution and improved customer satisfaction
Education
Graduate Certificate - Business Administration (Master’s Program)
DeVry University – Keller Graduate School of Management
Bachelor of Arts (B.A.) - Psychology
Rutgers University
Skills
- Revenue Growth Strategy
- Sales Operations Leadership
- Forecasting & Analytics
- Cross-functional Collaboration
- Process Improvement
- Executive Reporting & Presentation
- Salesforce
- Tableau
- Anaplan
- SQL
- Smartsheets
- SAP
- Advanced Excel
- SurveyMonkey
- Quip
- WorkDocs
- Honeycode
- JIRA
- Renewals and upgrades
- Power BI data analysis
- Power BI visualisations
Websites
Certification
AWS Certified Cloud Practitioner
Accomplishments
- Drove over $1B in pipeline creation through successful execution of global GTM sales programs and initiatives.
- Increased forecast accuracy by 25% and enhanced sales performance metrics, providing actionable insights for executive leadership.
- Launched and scaled a high-growth sales segment (Digital Native Business), resulting in significant revenue growth and recognition as MVP of the Year.
- Improved global POC sales visibility by 300% and drove a 50% revenue increase within the POC vertical through innovative reporting and process optimization.
Custom
- Traveling
- Jogging
- Track/Field
- Soccer
- Music
Timeline
Senior Manager, GTM Programs & Business Operations
Palo Alto Networks
05.2022 - 01.2025
Sales Strategy & Operations Leader
Amazon Web Services (AWS)
05.2020 - 05.2022
Manager, Global Pre-Sales Operations
Check Point Software Technologies
10.2018 - 05.2020
POC Sales Operations Manager
Check Point Software Technologies
01.2014 - 10.2018
Sales Operations Specialist
Check Point Software Technologies
05.2013 - 01.2014
Bachelor of Arts (B.A.) - Psychology
Rutgers University
Graduate Certificate - Business Administration (Master’s Program)
DeVry University – Keller Graduate School of Management
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