Brannon Smith
Lewisville
Summary
A dynamic and results-oriented Senior Meeting Planner with over a decade of progressive experience in large-scale event planning and comprehensive logistics management. I excel at orchestrating high-impact events from concept to flawless execution, consistently driving successful outcomes for both corporate and hospitality environments. Known for my exceptional communication, leadership, and organizational skills, I adeptly manage complex projects, lead cross-functional teams, and navigate high-pressure situations to deliver memorable experiences that align with strategic business objectives.
Overview
18
18
years of professional experience
Work History
Senior Meeting Planner
Deloitte
Westlake, TX
06.2021 - Current
- Strategically plans, develops, and executes high-profile internal and external meetings, conferences, and events for Deloitte, ensuring alignment with corporate objectives and brand standards.
- Manages comprehensive event logistics, including meticulous venue selection, shrewd vendor negotiation, precise budget oversight, and seamless coordination of catering, AV production, travel, and on-site event management.
- Collaborates extensively with internal stakeholders across departments (e.g., Marketing, HR, Leadership Teams) to define event scope, objectives, and success metrics.
- Leverages advanced project management methodologies to effectively oversee multiple concurrent events, ensuring timely delivery and adherence to stringent quality standards.
- Implements innovative event solutions and technologies to continually enhance participant experience and optimize operational efficiency.
- Optional: Managed human resources payroll processes for SBA initiatives, demonstrating strong attention to detail and compliance within a sensitive operational context.
TX Event Manager
Gaylord Texan Resort and Convention Center
Grapevine, TX
01.2015 - 01.2021
- Managed the end-to-end planning and execution of an average of 100+ diverse meetings and restaurant events annually, ranging from 20 to 500 attendees, consistently ensuring flawless delivery.
- Served as the critical liaison between group meeting planners and internal resort operational departments, fostering effective communication and seamless coordination for all events.
- Expertly managed over $1.5 million in annual food and beverage revenue, consistently identifying and leveraging up-selling opportunities to customize events and exceed sales targets.
- Developed, implemented, and meticulously distributed all essential event communications, including detailed group resumes, Banquet Event Orders (BEOs), and accurate room set diagrams.
- Accurately forecasted future business revenue by strategically evaluating meeting history, industry trends, and planner-provided insights.
- Successfully sold and managed high-volume restaurant events (10 to 300 guests) across various resort outlets, enhancing guest satisfaction and significantly contributing to revenue goals.
TX Conference Coordinator
Gaylord Texan Resort and Convention Center
Grapevine, TX
01.2014 - 01.2015
- Managed the comprehensive execution of all event aspects, including meticulous planning, efficient day-to-day coordination, and effective exit strategies.
- Acted as the dedicated meeting planning advocate and primary liaison to all operational departments, ensuring cohesive event delivery.
TX Celebrity Services/Concierge
Gaylord Texan Resort and Convention Center
Grapevine, TX
01.2012 - 01.2014
- Provided exceptional, flawless guest service to VIP clientele, meticulously coordinating complex special arrangements and bespoke service requests.
TN Concierge
Gaylord Opryland Resort and Convention Center
Nashville, TN
01.2011 - 01.2012
- Delivered outstanding guest service, expertly coordinating diverse guest requests for special arrangements and services.
TN Service Manager
Wells Fargo Bank
Brentwood, TN
01.2007 - 01.2011
- Managed all teller services functions, ensuring prompt and efficient transaction processing and strict adherence to operational compliance.
- Generated significant sales growth by establishing ambitious referral and service goals, and by creating, training, and coaching high-performing service and sales teams.
- Oversaw staff scheduling to optimize resource allocation and consistently achieve departmental service and sales objectives.
- Managed staff salary administration and implemented effective rewards programs.
Education
Associate Degree - Audio Engineering
SAE INSTITUTE OF TECHNOLOGY
Nashville, TN01.2006
College coursework - undefined
DURHAM TECHNICAL INSTITUTE
Durham, NC01.2005
Skills
- Event Management & Logistics: Strategic Planning, Budget Management, Vendor Negotiation, Site Selection, Event Coordination, Timeline Development, On-site Management, Post-Event Analysis
- Project Leadership: Cross-functional Team Leadership, Stakeholder Management, Process Improvement, Risk Mitigation, Problem-Solving, Adaptability
- Communication & Client Relations: Executive Presentations, Written & Verbal Communication, Client Relationship Management, Conflict Resolution, Public Speaking
- Financial Acumen: Revenue Forecasting, Budget Oversight, Cost Control, Sales & Upselling, Financial Reporting
- Software & Tools: (eg, Cvent, Zoom Events, Microsoft Teams, Salesforce Events, Aventri, Social Tables, MS Office Suite – Word, Excel, PowerPoint, Outlook), CRM Systems
- Core Competencies: Detail-Oriented, Organizational Agility, Time Management, Proactive Planning, Results-Driven
Websites
Timeline
Senior Meeting Planner
Deloitte
06.2021 - Current
TX Event Manager
Gaylord Texan Resort and Convention Center
01.2015 - 01.2021
TX Conference Coordinator
Gaylord Texan Resort and Convention Center
01.2014 - 01.2015
TX Celebrity Services/Concierge
Gaylord Texan Resort and Convention Center
01.2012 - 01.2014
TN Concierge
Gaylord Opryland Resort and Convention Center
01.2011 - 01.2012
TN Service Manager
Wells Fargo Bank
01.2007 - 01.2011
College coursework - undefined
DURHAM TECHNICAL INSTITUTE
Associate Degree - Audio Engineering
SAE INSTITUTE OF TECHNOLOGY