Brayden Bowen

Adaptable professional with a quick-learning ability and a talent for adjusting to new environments. Skilled in rapidly acquiring new knowledge and applying it effectively. Driven by a passion for continuous learning and successfully navigating change.

CPR Certified

55+ Words Per Minute, MS Office proficient (Word, PowerPoint, Excel, Outlook), Salesforce Trailhead: Account Executive Trailmix completion and 20+ badges, NCAA Division Athlete: Women’s Swimming and Diving — Member of university’s division 1 program.

- NCAA Division I Athlete: Women’s Swimming and Diving — Member of university’s division 1 program, competing in the Patriot League. Trained 20 hours/week, competing in over 60 meets from 2021-2025 (upon graduation). Served as co-captain of the women’s team for the 2024-2025 season. As captain, was responsible for communicating with coaches, teammates, and parents regarding expectations, important dates, and team events. Invaluable experience in leadership, communication, and handling team conflicts.

- Dream on 3 Board Member: Founding member of campus chapter. Supported initiatives to make sports dreams come true for young community members with mental health challenges and intellectual disabilities.

Marketing

-Ethics Project: Worked alongside four group members to research, analyze, and present the ethics and significance of product placement in media.

-Marketing Strategy Project: Worked with group to pick a product (iPhone 14 Pro) and prepare a twenty-minute presentation on the product itself, its company’ (Apple) history, product line history, campaign strategy, create a competition environment analysis, define the marketing segment, and identify the product’s marketing mix (product strategy, promotional strategy, pricing strategy, and distribution strategy).

-Case Analysis: Collaborated with three peers to analyze, lead, and facilitate an engaging class discussion on a marketing case study. Identified key issues, opportunities, and strategic decisions presented in the case. Developed a plan to engage the class to discuss these elements. Served as team leader for this group and coordinated team meetings, hitting milestones, and served as point of contact with our professor.

-Strategic Marketing Plan & Project: Utilized secondary sources, marketing materials and tools to prepare a strategic marketing plan for a distressed brand (Peloton). Developed a comprehensive presentation, providing an overview of Peloton (competitive analysis, SWOT analysis, and contributing factors to distressed state), provided strategic marketing recommendations for addressing challenges and putting Peloton back on path for growth.

-New Product Development: Collaborated with three classmates to develop a product or service that add value to the marketplace. Created an app, NaviGate, to solve the frustration of campus apps not working and the inconvenience of carrying campus card to access buildings. Followed IDEO framework and project milestones through semester.

-Inputs: Frustration list, innovation brainstorm, innovation description, focus group, and presentation

-Outputs: Concept presentation, concept questionnaire, final presentation

Fall 2023-Fall 2024

Communications & Advertising

-Organization/Brand Analysis: Conducted in-depth analysis of selected brand, NoBull. Composed written document outlining the brand’s mission, values, target audience, and competitive analysis, core market positioning and value proposition, identified brands’ key personality attributes, and evaluate the brand’s paid, earned, shared, and owned channels used to reach its audiences.

- Integrated Marketing Campaign: In a group, selected an organization (Band-Aid) and situation that could benefit from an integrated marketing campaign. Created a campaign centered around Band-Aid’s philanthropic efforts and the mental health crisis. Provided a comprehensive plan to outline the campaign.

- Creative Advertising Plansbook: Developed a client pitch presentation for brand of choice, Vuori Clothing, utilizing slides to present IMC strategy and plans in a 10-minute presentation, addressing specific needs of client. Curated a formal plansbook to showcase all elements of an IMC campaign, including executive summary, client overview/situation analysis, audience persona development, advertising goals and objectives, key messages and creative strategy, media strategy and budget, and a measurement and evaluation plan.

Sales

-CRM Functional Close Presentation: Worked individually to produce a 5-minute functional close video about Zoho CRM that was presented to a fictional company, BeMore Industries. Expanded knowledge of CRM Systems and the role they play in the sales industry. Utilized PowerPoint skills to create a cohesive presentation.

-Sales Methodology: Worked alongside 4 other classmates to build a 20-minute presentation to show knowledge of assigned sales methodology and how it fits the needs and requirements of fictional company, BeMore Industries.

Management

-Organizational Behavior Project: Semester long effort to sell raffle tickets for Relay for Life. Structured by teams to mimic the workplace and meeting deadlines. Met individual goal of 50 tickets sold and encouraged teammates and classmates to meet their goals as well. Learned a great deal about how to manage myself, others and the organization. Improved communication skills by engaging in difficult conversations with team members and classmates.