Brayden Rogers
Digital Marketing Specialist with hands-on ownership across social media, content creation, paid advertising, lead generation, CRM automation, email marketing, and web for a specialized B2B equipment company. Grew social audiences from hundreds to several thousand followers, generated millions of content views, and produced 200+ qualified leads through targeted digital campaigns. Experienced in managing marketing from strategy and creative execution through lead qualification, customer follow-up, and performance analysis.
Work History
Marketing Specialist
2 Years 6 Months
BRAYDEN ROGERS
EXPERIENCE
Additional responsibilities in sales, web development & technical support
Flippin, AR | February 2024 – Present
- Manage day-to-day digital marketing for a specialized B2B company selling high-ticket DTF and UV-DTF printing equipment, spanning social media, paid advertising, content production, email marketing, lead generation, web, and market research.
- Grew company social audiences from hundreds to several thousand followers and generated millions of cumulative views, primarily through organic content and limited advertising budgets.
- Plan, photograph, film, edit, and publish platform-specific content informed by audience interests, industry trends, campaign objectives, and performance.
- Build, launch, and optimize paid advertising campaigns across Meta Ads, Google Ads, and TikTok Ads, with strongest hands-on experience in Meta advertising.
- Generated 200+ qualified leads during a two-week Meta campaign on a modest $25–$50 daily budget, using lead-form responses and automated qualification workflows to identify higher-intent prospects.
- Built GoHighLevel lead-capture and qualification workflows that automatically organize campaign responses based on prospect answers, supporting segmentation, follow-up, appointment scheduling, and sales outreach.
- Personally contacted and qualified 100+ campaign-generated prospects, initiated sales conversations, scheduled appointments, and supported prospective customers through the sales process.
- Conduct ongoing competitor, customer, and industry research across product offerings, pricing, websites, social content, advertising, and positioning to inform campaign strategy, messaging, creative direction, and brand positioning.
- Proposed and led a complete rebuild of the company’s primary website, modernizing its design, messaging, functionality, product information, and customer experience while continuing regular marketing responsibilities.
- Manage Mailchimp email campaigns, including audience organization, messaging, campaign setup, scheduling, and performance review.
- Represented Titan-Jet at PRINTING United Expo 2024 in Las Vegas and Impressions Expo 2026 in Long Beach, supporting marketing, product demonstrations, customer engagement, and sales conversations.
- Developed extensive working knowledge of DTF and UV-DTF equipment and provided junior-level technical support, strengthening the accuracy of marketing content, customer communication, and product positioning.
- Regularly identify marketing and operational opportunities, present recommendations directly to company ownership, and independently learn new platforms and technologies required to execute approved initiatives.
Additional Technical Projects: Built and deployed three additional web projects and integrated internally developed tools using GitHub, Vercel, Railway, Stripe, AI-assisted development workflows, and related platforms.
Education
High School Diploma
Digital Marketing Coursework — In Progress
Actively continuing independent study in paid advertising, campaign strategy, audience targeting, analytics, email marketing, lead generation, and current marketing practices.