Summary
Overview
Work History
Skills
References
Timeline
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Braydy  Olson

Braydy Olson

New York,NY

Summary

For the past decade I have had my hand in launching Iconic and successful brands using my imagery and creative direction. I moved to New York from Seattle in 2008 and immediately started assisting fashion, editorial and beauty photographers, picking up skills from each experience and profession. As I have grown into a Photographer and Director in my own right I have developed the skills and reputation of closely working with emerging and established brands. From a start up such as Glossier, who needed help finding their voice visually in a crowded beauty field to a well established brand such as CVS who wanted a fresh and authentic beauty re-brand. I have time and again provided brands big and small the opportunity to be a leader in their respective category, and to set and exceed the standard among their peers.

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My work as a photographer and creative has provided me the experience to become very proficient in leading client meetings, putting together budgets, crafting pitches, creative decks, and presentations as well as the ability to cast talent that fits detailed criteria and provide clients with a seamless start to finish experience throughout.

From helping launch brands such as Hims, Glossier, Live Tinted etc. as well as breathing new life into established brands such as CVS, Macy's, Clinique and many more I have proven myself with a stellar track record and client list.

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While I did not have the traditional school path to my career, I would not change a thing. Learning this industry from the inside out in New York City has been a schooling like no other. The transition into the Creative side has felt natural and has given me incredible insight to all positions within high level projects, campaigns and productions. I am an efficient, quick learning, motivated, and outgoing team member who strives to give brands what they are looking for and deliver on all levels.

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“New York based Photographer and Director, Braydy Olson specializes in creating images that feel genuine. His work is instantly recognizable- simultaneously crisp and polished, yet irreverent and offbeat. Clients and talent adore Braydy's kind, collaborative spirit and unique ability to create and environment where subjects feel empowered to be themselves, allowing him to capture the most authentic moments and energy."

Overview

14
14
years of professional experience

Work History

Photographer and Director

Bridge Artists
New York, NY
01.2021 - Current
  • Represented by Bridge Artists as a Photographer and Director to work with some of the biggest and most exciting brands in the world.
  • Designed work that strongly communicated brand narrative, goals and concepts.
  • Translated marketing objectives into creative and thoughtful campaigns.
  • Led creative team meetings to share ideas and achieve overall goals and stay within brand guidelines.
  • Conferred with creative art department heads to discuss client requirements
  • Engaged with clients to gather project information and uncover challenges.
  • Generated big creative ideas to set their brand apart.

Photographer and Creative

Hims&Hers
New York, NY
01.2016 - Current
  • Hired Photographer / Creative for the first campaign to launch company.
  • Worked with Creative Agency Gin Lane to assist in the launch of the company. Handled production, casting, photographing, set design, retouching and communicating the brands artistic vision through photos.
  • Review proofs with clients to determine which images should be printed or published.
  • Assist in planning setup of shoots including location scouting.
  • Worked with design team to align photography with project specifications.
  • Determined project goals, locations and equipment needs by studying assignments and consulting with clients or advertising staff.

Photographer and Creative

Glossier
New York, NY
01.2013 - Current
  • Brought on by Founder Emily Weiss to help with the Launch of Glossier. At the time she had the website Into the gloss and wanted my creative and photographic help in launching her new cosmetics brand Glossier.
  • Hired Photographer / creative for the first campaign to launch company.
  • assist as needed for other campaigns, videos and imagery
  • Assisted in setting the tone for the brand as well as casting and all production aspects of the photo shoot.
  • Completed test shoots at her home to help gauge and brainstorm which direction we were going in for the look of the brand.

Contributing Photographer

VICE
Brooklyn, NY
01.2012 - Current
  • Photographed countless editorials/ advertorials, fashion stories, and cross branded content for the magazine and website.
  • Collaborated with art directors, stylists, makeup artists and other professionals involved in the production process.
  • Developed creative ideas for photo shoots and worked closely with clients to ensure their requirements were met.
  • Worked with design team to align photography with project specifications.
  • Conducted research on potential locations for photoshoots.

Creative Director and Photographer

Happy Birthday Creative
New York, NY
01.2019 - 12.2020
  • photographed campaigns for major global brands as well as helped with branding, casting and creative decisions.
  • Conferred with clients and creatives to determine objectives, budget and ideas to set their brand apart and achieve their target audience.
  • Developed budget and negotiated contracts and quotes to ensure projects were completed within financial constraints.
  • Presented creative proposals at meetings for approval or revisions.
  • Led creative meetings to share ideas and bring actionable plans to fruition.
  • Established relationships with agencies and freelancers to secure resources for projects.

Photographer and Director

Redux Pictures
New York, NY
01.2016 - 01.2020
  • Represented Photographer and Director with Redux Artist agency to photograph and consult with creative teams for ad campaigns and commercials for brands in Europe and the US.
  • During my time here some fo the brands we we worked with were: Casper, Vans, Pepsi, Neutrogena, Mac Cosmetics, Soul Cycle, Proctor & Gamble, Clinique, Nike, Biolage, L'Oreal, Saks 5th Avenue, St.Ives, Hearst Media, Hims, Natural Cycles, Tend, Converse, Simple SkinCare, Smile Direct Club, Many Pets, Ollie.
  • Designed work that strongly communicated brand narrative, goals and concepts.
  • Conferred with clients to determine objectives, budget and background information.
  • Created original concepts, art direction, and designs for multimedia projects.

Contributing Photographer

Into The Gloss
New York, NY
01.2013 - 01.2017
  • Photographed countless editorials/ advertorials, fashion stories, and cross branded content for the website.
  • Directed models during photoshoots and provided them with guidance throughout the process.
  • Planned and completed group projects, working smoothly with others.
  • Worked with cross-functional teams to achieve goals.

IN HOUSE CREATIVE /Lead Photographer

Opening Ceremony
New York, NY
01.2012 - 01.2015
  • Brought on by Opening Ceremony to help with the launch and logistics of photographing and launching their merchandise for their online store.
  • I continued as a contributor and freelancer as they needed after store was launched.
  • Played an integral part of providing content for their blog covering hundreds of stories.
  • Designed work that strongly communicated brand narrative, goals and concepts.
  • Coordinated with other departments to ensure alignment with project objectives.
  • Trained new employees on responsibilities, agency procedures and client guidelines.
  • Worked with creative director to develop story ideas to feature and sell product.
  • Ensured timely delivery of projects within budget constraints while maintaining quality standards.
  • Met with department heads to translate goals from concept to completion.

Associate Producer

Vice TV
Brooklyn, NY
01.2010 - 01.2013
  • Reviewed final cuts before submitting them for approval from higher ups.
  • Conducted meetings to discuss production progress and attain production objectives.
  • Managed additional duties and responsibilities whenever Producer was absent.
  • Conferred with technical directors, crew members and writers to discuss details of production.
  • Sourced relevant music and archival footage, reviewed options and cleared for use.
  • Arranged travel accommodations for cast and crew members on location shoots.
  • Reached out to talent, booked appearances, and coordinated travel details.
  • Created detailed reports outlining estimated costs associated with each project.
  • Generated original ideas and further developed ideas through research.
  • Researched production topics using internet, video archives and other informational sources.
  • Researched potential locations for shoots and booked necessary facilities.
  • Collaborated with directors, writers, actors, and other creative personnel to ensure efficient workflow.
  • Gathered materials for meetings and contributed knowledge to improve upon pitches and project plans.
  • Monitored quality of content and set editorial direction for each new piece.

Skills

  • Art Direction
  • Brand Messaging
  • Concept Development
  • Campaign Development
  • Advertising Campaigns
  • Cross-Functional Collaboration
  • Strategic Communications
  • Large freelancer and creative network
  • Deadline-Oriented
  • Content Strategy
  • Budget Adherence

References

References available upon request.

Timeline

Photographer and Director

Bridge Artists
01.2021 - Current

Creative Director and Photographer

Happy Birthday Creative
01.2019 - 12.2020

Photographer and Creative

Hims&Hers
01.2016 - Current

Photographer and Director

Redux Pictures
01.2016 - 01.2020

Photographer and Creative

Glossier
01.2013 - Current

Contributing Photographer

Into The Gloss
01.2013 - 01.2017

Contributing Photographer

VICE
01.2012 - Current

IN HOUSE CREATIVE /Lead Photographer

Opening Ceremony
01.2012 - 01.2015

Associate Producer

Vice TV
01.2010 - 01.2013
Braydy Olson