Motivated professional with exceptional written and verbal communication skills. Successful at guiding young adults through the transition from high school to college. Expertise in goal setting and active listening.
Overview
3
3
years of professional experience
Work History
Digital Marketing Coordinator
Maize Valley Winery and Craft Brewery
05.2022 - Current
Develop and schedule social media content to entice consumers and increase visibility through educational content, promotion of special events, product highlights, and more
Improve reach through social media accounts with a 39% increase on Facebook and 16% increase on Instagram comparing Q1 2022 and Q1 2023
Capture images, generate graphics, and develop copy for all social media and email marketing efforts
Developed and implemented campaigns for email, online advertising, search engines and direct mail.
Used Adobe Creative Suite to design promotional materials, search engine marketing advertisements and mobile advertisements.
Rewrote website copy, authored blog posts and updated social media platforms to strengthen client digital presence.
Volunteer Assistant Cross Country and Track Coach
Youngstown State University
08.2021 - Current
Mentor athletes to successfully make the transition from high school to collegiate running
Enforce reasonable expectations for team conduct on trips and during meets to build positive image for organization and team alike.
Spearhead all female recruiting efforts for the distance program to attract athletes to Youngstown State
Honed competency in rules, meet procedures and coaching techniques prominent in track and field to build strong routines of training and conditioning.
Facilitated team building activities and workshops to improve communication, collaboration and productivity.
Junior Marketing Strategist
NgageContent
10.2021 - 03.2022
Assisted in regular meetings with clients to train them on tools in their CRM systems
Performed routine data cleanup and organizational tasks in Excel and CRM systems
Executed any tasks related to client strategy such as SEO audits, marketing email design and scheduling, website edits, blog development, and more
Marketing and Digital Media Coordinator
Second Sole Ohio
06.2020 - 10.2021
Trained and mentored new employees on product offerings and customer management
Produced appealing and relevant content in the form of email campaigns, articles, videos, and social media posts to educate customers, drive sales, and generate customer interaction
Developed social media strategies and established and monitored KPIs while managing seven different social media accounts, increasing follower interaction by over 300%
Designed new website and regularly maintained and updated it to reflect current product offerings
Created marketing campaigns and sales, including a holiday campaign that generated over $13,000 of revenue
Generated and drove sales initiatives to increase store sales by 5% for Q4 in 2020
Education
Master of Business Administration -
Walsh University
Canton, OH
Bachelor of Arts - Marketing
Walsh University
Canton, OH
Skills
Strategic Planning
Recruitment
Relationship Building
Team Leadership
Group Instruction
Group Facilitation
Performance Evaluation
Timeline
Digital Marketing Coordinator
Maize Valley Winery and Craft Brewery
05.2022 - Current
Junior Marketing Strategist
NgageContent
10.2021 - 03.2022
Volunteer Assistant Cross Country and Track Coach
Youngstown State University
08.2021 - Current
Marketing and Digital Media Coordinator
Second Sole Ohio
06.2020 - 10.2021
Master of Business Administration -
Walsh University
Bachelor of Arts - Marketing
Walsh University
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