BREA BUFFALOE
Henderson,NV
Summary
Experienced marketing professional with 11 years of expertise in campaign strategy,trafficking, optimization, and reporting across multiple channels. Skilled in data-driven analysis and creative problem-solving to generate valuable insights for informed decision-making. Proven ability to adapt to new platforms, tackle challenges, and drive efficiency.
Overview
11
11
years of professional experience
1
1
Certification
Work History
SENIOR PAID MEDIA MANAGER
Graphic Language
01.2023 - Current
- Strategy development, implementation, and optimization of Performance Max, paid search, paid social, and geo-fencing campaigns for new home builder clients and agency lead generation initiatives.
- Create and present detailed reports analyzing paid media performance, providing strategic recommendations for continual growth and improvement.
- Communicate paid media performance and strategy to internal and external stakeholders.
- Commitment to contributing to industry thought leadership, demonstrated through activities such as writing blog posts, attending events, and presenting on paid digital tactics and trends.
- Collaborated with team members on cross-channel paid media initiatives, ensuring a holistic approach to digital marketing.
- Manage partnerships between media and technology vendors regarding paid media.
PAID MEDIA MANAGER
ChuckJoe
02.2019 - 01.2023
- Developed and executed paid media strategies and campaigns across various channels (search, display, OTT/CTV, social, native, OOH, print, audio, linear TV, etc.).
- Drove agency innovation in paid media through consistent research, vetting, and onboarding of new technologies, creative partners, and media vendors.
- Oversaw end-to-end campaign management, including setup, maintenance, and performance tracking/reporting.
- Managed and optimized budgets across paid media channels to maximize ROI.
- Collaborated effectively with internal and external stakeholders to align paid media strategy with overall brand goals and inform data-driven decision making.
- Played a pivotal role in creative strategy for advertising, influencer, and brand partnership programs, including developing creative briefs, drafting ad copy, implementing creative testing, and contributing to creative ideation.
- Led and mentored internal paid media team, fostering a collaborative and productive environment.
- Created and managed the ChuckJoe Minority Internship Program.
DIGITAL MEDIA STRATEGIST
Allied Global Marketing
02.2018 - 02.2019
- Developed digital media strategy and media plans for entertainment and food & beverage brands.
- Lead communication with media vendors to implement plans and negotiate buys.
- Hands on implementation of approved media plans, maintained IOs and budget pacing.
- Established and maintained positive client, vendor, and cross-team relationships.
- Participated in reporting and strategy calls and meetings with clients and vendors regularly.
- Optimized, analyzed and reported on all digital media campaigns.
PAID SEARCH PLANNER
Garage Team Mazda
12.2016 - 02.2018
- Managed paid search for Mazda USA, including creation, optimization, bid management, and reporting.
- Managed search partner and vendor relationships.
- Performance reporting with relevant insights and recommendations for optimization.
- Developed ad copy guidelines and ongoing support of creative processes regarding paid search.
- Supported and participated in proposals, strategy presentations and reporting meetings.
- Integration of efforts with internal teams including analytics, creative, display and SEO teams.
SEARCH ENGINE OPTIMIZATION (SEO)
Havas Media Group
07.2016 - 12.2016
- In depth keyword research and analysis for client websites.
- Auditing and monitoring of client sites, using SEO tools to perform competitive research, detect technical issues, analyze link profiles, and identify content opportunities.
- Provided recommendations to drive organic traffic and engagement including updated metadata, on-page content, landing page optimization, technical recommendations, link building research and outreach.
- Analysis and reporting of SEO data and key performance indicators (KPIs) to inform optimization strategies.
SOCIAL MEDIA & CONTENT MANAGER
Bps Digital Media
05.2013 - 07.2016
- Developed social media and content strategies.
- Curated and created engaging content for web pages, social media, ads, newsletters and blog posts.
- Provided community management and customer service through email and social media channels.
- Managed e-commerce website data entry and maintenance.
- Managed social media contests provided research and creative guidance for influencer partnerships.
- Trained interns in social media management and content writing.
- Optimized websites for SEO, including on-page content elements, metadata, and link-building.
- Conducted keyword research for all search marketing initiatives.
- Provided regular website analytics, technical site audits and campaign reporting.
Education
Master's Degree - Communications Management
University of Southern California
Los Angeles, CA12.2019
BBA - Marketing & Advertising Communications
CUNY Bernard M. Baruch College
New York, NY01.2013
Skills
- Strategic Planning & Execution
- Internal & Client Communication
- Market Research
- Marketing Data Analytics
- Performance Reporting
- Partner Relations
- Campaign Optimization
- Budget Management
- Media Planning
- Influencer Marketing
- Creative Strategy
- Staff Training & Development
Accomplishments
- Las Vegas' Up & Coming Star in Digital Media Award / Las Vegas Innovation Marketing Association - 2018
- Founded & Managed the ChuckJoe Minority Internship Program - 2020 - 2023
- Mission: To contribute to the advancement of marketing industry diversity and talent through providing internship opportunities to minority students.
Certification
Google Ads
Microsoft Advertising
Meta Blueprint
Achievements
Las Vegas' Up & Coming Star in Digital Media Award / Las Vegas Innovation Marketing Association - 2018
Founded & Managed the ChuckJoe Minority Internship Program - 2020 - 2023
Mission: To contribute to the advancement of marketing industry diversity and talent through providing internship opportunities to minority students.
Timeline
SENIOR PAID MEDIA MANAGER
Graphic Language
01.2023 - Current
PAID MEDIA MANAGER
ChuckJoe
02.2019 - 01.2023
DIGITAL MEDIA STRATEGIST
Allied Global Marketing
02.2018 - 02.2019
PAID SEARCH PLANNER
Garage Team Mazda
12.2016 - 02.2018
SEARCH ENGINE OPTIMIZATION (SEO)
Havas Media Group
07.2016 - 12.2016
SOCIAL MEDIA & CONTENT MANAGER
Bps Digital Media
05.2013 - 07.2016
Master's Degree - Communications Management
University of Southern California
BBA - Marketing & Advertising Communications
CUNY Bernard M. Baruch College
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