Brean Bettencourt
San Diego,CA
Summary
Relationship-oriented Sales & Business Development professional. With 13+ years experience in specialty fruit crops and natural & organic ingredients, customer-facing expertise is coupled with aptitude for cultivating a corporate culture and fostering relationships toward sustained business growth.
Overview
14
14
years of professional experience
Work History
Director of Sales Strategy and Customer Experience
Tractor Beverage Company
09.2022 - 11.2025
- Assess customers needs and develop data-backed, insight-based strategies, tactics and executions based on relevant insights to drive a successful program
- Oversee the development and execution of sales presentations in collaboration with internal and external sales and marketing partners
- Create cohesive workflows to drive efficiencies and collaboration
- Identify opportunities to engage cross-functional teams and external agencies in support of key accounts
- Create a best-in-class model for each channel within the Foodservice industry
- Own and drive the sales cycle accountability, organization-wide
- Represent Customer Excellence on Senior Leadership Team, whose purpose is to identify company's cross-departmental needs and establish Tractor culture
Wholesale Accounts Manager
Bella Viva Orchards
03.2012 - Current
- Forge and nurture impactful customer relationships to cultivate loyalty, growing sales by average of 10% annually
- Apply prospecting expertise to generate and pursue leads, setting up appointments and site visits to maintain budding relationships
- Utilize consultative sales approach to understand customer needs, adapt sales techniques , recommended offerings based on individualized requirements
- Advocate for customers through every step of sales cycle; introduce and drive customer-specific requirements internally
- Facilitate relationships between buyer and co-packer/co-manufacturer; introduce customers to relevant organizations
- Develop network by identifying and reaching out to new leads, attending industry events, and building rapport with customers
- Stay current on natural food space trends and appropriately implement into action items and sales tactics
- Organize edification lessons for monthly Leadership Meetings including team-building and brainstorming activities
- Lead all aspects of company participation in trade shows (planning, execution, temporary staff training, marketing)
Education
Bachelor of Science - Fruit Science, 2011
California Polytechnic State University-San Luis Obispo
Skills
- Lead generation, prospecting
- Interpersonal communication
- Customer relations, retention
- Projecting & planning
- Strategy build-outs
- Customer account development
- Network development
- Event/meeting planning
- Market & industry research
- Analytical skills
- Thorough knowledge of natural & organic food industry
Accomplishments
Graduate of Class 49 of California Agricultural Leadership ("CALP") (Oct. 2018 - Feb. 2020): CALP is the longest continuously operating leadership training fellowship of its kind in the US, widely considered to be the premier program, in its niche, in the world. Fellows undergo in-depth training in: Leadership Theory, Strategic Agility, Communication, Group Dynamics, "Crucial Conversations", Motivation, Conflict Resolution, Culture, Emotional Intelligence, Public Speaking, Change Management, and Complex Problem-Solving. Knowledge of self-inventory assessments such as MBTI, EQ, TKI.
Non-Profit Work, Volunteerism
International Responsible, Youth Teams Of Our Lady International
Jul 2014 - Jul 2018
- Led team of 8 (International Secretariat) at monthly meetings and frequent check-ins regarding various initiatives and projects
- Undertook day-to-day management of association, reporting Secretariat's work to remote international team composed of individuals in 14 countries, requiring high level of collaboration
- Resolved conflicts, navigated team through dialogues arising from language barriers and cultural differences
- Oversaw annual International Meetings: finalize official meeting materials, coordinate daily themes/topics, approve schedules
Timeline
Director of Sales Strategy and Customer Experience
Tractor Beverage Company
09.2022 - 11.2025
Wholesale Accounts Manager
Bella Viva Orchards
03.2012 - Current
Bachelor of Science - Fruit Science, 2011
California Polytechnic State University-San Luis Obispo