Breanna Arce
Charlotte,NC
Overview
14
14
years of professional experience
Work History
Independent Contractor
ExperTaste Marketing
03.2023 - Current
- Successfully execute sales through alcoholic beverage tastings within beverage retailers and grocery stores.
- Increase customer loyalty through personalized sales interactions, providing expert product knowledge and recommendations.
- Develop strong relationships with store managers to secure prime tasting locations for increased visibility and consumer interaction.
Field Marketing Manager
Ready Nutrition
05.2023 - 11.2023
- Oversaw hiring, training, and scheduling of brand ambassadors to execute event and retailer activations.
- Negotiated local event partnerships with national organizations such as, Girls On The Run, Buddy Walk, Walk To End Alzheimer’s, and NFL Alumni South Carolina chapter.
- Enhanced lead generation through targeted local events and trade shows.
Regional Field Marketing Manager (contract)
Aspire Brands, INC
10.2021 - 11.2022
- Led successful team of up to 80 brand ambassadors across 7 states and within 164 retail stores.
- Reached targeted KPIs by hosting regular team trainings to enhance sales techniques, in addition to heightened recruiting and scheduling efforts, resulting in an 81% increase in weekly sales numbers within warehouse stores.
- Reduced monthly supplies budget by $1,100 by utilizing better, more cost-efficient strategies of getting materials to ambassadors.
Sales Consultant
Vita Coco
04.2021 - 10.2021
- Filled over 100 out of stock voids to retain facings on shelves of multiple accounts.
- Increased our shelf facings and floor displays by 90% through collaborative negotiation and follow-up with store managers.
- Secured branded cooler placements at checkout areas within multiple big box stores and drugstores, increasing monthly reorders for those accounts by 15% more.
Sales Ambassador
Coladka Vodka
10.2019 - 04.2020
- Researched and executed 70-90 monthly visits to new and existing accounts, including scheduling 3-5 promotional bar events per month.
- Developed and executed promotional campaigns to drive brand awareness and sales, expanding our product onto shelves of major new accounts.
- Sold upwards of 20 bottles of product at each ABC store tasting, also securing product re-orders and future samplings at each.
Agency Coordinator
ZICO Coconut Water
03.2015 - 11.2018
- Managed team of brand ambassadors for on-site event activation's, including training, staffing, and on-site setup and breakdown.
- Negotiated and secured 5-7 event placements weekly, ranging from fitness classes, to music festivals, and trade shows.
- Created unique activation setups based on current marketing campaigns and style of event being attended.
- Participated in multiple sales blitzes and crew drives and sold in an additional 110 cases and 15 displays during our 3-Day Fall Football Program across D.C./VA Giant Foods.
Executive Administrative Assistant
Action Sports Photography, INC
07.2010 - 02.2020
- Managed complex schedules, travel, studio and track production days, and other needs for office executives and photographers.
- Traveled within NASCAR circuit weekly to oversee staff and client operations at racetrack, while also working to attain new clients onsite.
- Implemented switching from CD’s to hard drives for housing event images, saving company $6,000 yearly in labor hours and equipment costs.
- Assisted with production day needs such as studio setup, creating timelines and shot lists, catering placements, prop and decoration research and ordering, image transfers, and any other client needs
- Handled confidential information as it pertained to high-profile clients, teams, drivers, sponsor, and other companies.
Education
Business Marketing & Administration
Central Piedmont Community College
Charlotte, NCSkills
- Strong Written & Verbal Communication
- Analytical Approach
- Decision Making
- Organization & Time Management
- Negotiation
- Client and Vendor Relations
- Conflict Resolution
- Budget Planning
Independent Contractor Experience
- NOS Energy Drink
- FUZE Beverages
- Prime
- Celsius
- Alani Nu
- GT’s Kombucha
- Matt Rife Comedy Tour
- Tito’s Handmade Vodka
- Brown-Foreman Spirits
- Buick/GMC
- Cricket Wireless
- Diageo Brands
- Ally Bank
- Coca-Cola
- Downeast Cider
- White Claw Seltzer’s
- Sierra Nevada
- Truly Seltzer’s
- Abita Brewing
- BrewDog
Leadership Strengths
- Builds Trust and Rapport
- Drives Change
- Collaborates
- Enables and Motivates
- Innovates
- Develops Self and Others
- Networking
Timeline
Field Marketing Manager
Ready Nutrition
05.2023 - 11.2023
Independent Contractor
ExperTaste Marketing
03.2023 - Current
Regional Field Marketing Manager (contract)
Aspire Brands, INC
10.2021 - 11.2022
Sales Consultant
Vita Coco
04.2021 - 10.2021
Sales Ambassador
Coladka Vodka
10.2019 - 04.2020
Agency Coordinator
ZICO Coconut Water
03.2015 - 11.2018
Executive Administrative Assistant
Action Sports Photography, INC
07.2010 - 02.2020
Business Marketing & Administration
Central Piedmont Community College
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