Breanna Hensley
Black Mountain,NC
Summary
Experienced and award-winning communications professional with a strong background in public relations, journalism, and digital media. Skilled in crafting strategic messaging, managing crisis communication, and producing impactful content across platforms. Known for building public trust, engaging diverse audiences, and delivering high-profile stories that resonate locally and nationally.
Overview
13
13
years of professional experience
Work History
Digital Marketing Specialist & Bus Driver
Buncombe County Schools
01.2021 - Current
- Lead video production, photography, graphic design, and social media content across 45 schools
- Manage crisis communication and parent outreach; serve as a district spokesperson during events
- Created stories that gained national media attention (e.g. Good Morning America)
- Coordinated district events and banquets for up to 500 attendees
- Produced and livestreamed public comment during Board of Education meetings
- Conducted district-wide social media trainings and launched TikTok to increase youth engagement
- Designed web-based Google and social media ad campaigns to boost enrollment
- Recognized with multiple awards from N.C. School Public Relations Association (NCSPRA) and the National School Public Relations Association (NSPRA)
Owner & Photographer
Adaleigh Photography
01.2014 - Current
- Founded and operate a successful photography business specializing in portraits and events
- Manage branding, client communication, scheduling, editing, and marketing
Office Manager
Lyda Enterprises
01.2018 - 01.2021
- Oversaw accounts payable/receivable, payroll, and customer service
- Managed state contracts and company fleet
- HAZMAT- served as safety coordinator during compliance reviews
Marketing Assistant
AutoStar Family Dealerships
01.2017 - 01.2018
- Created branded social media content, graphics, and billboard ads for four dealerships
- Managed website updates and analytics
Morning News Producer
WJHL-TV (CBS Affiliate)
01.2015 - 01.2017
- Wrote, edited, and produced daily morning newscasts and breaking news coverage
- Created stories for on-air and digital platforms, developed graphics and video packages
On-Air Talent & Promotions Assistant
Bristol Broadcasting Group (WAEZ-FM)
01.2013 - 01.2015
- Hosted on-air segments and represented the station at live events, concerts, and promotions
Education
B.S. - Mass Communications, Minor: Business Management
East Tennessee State University
Skills
- Crisis & Strategic Communication
- Multimedia Content Production
- Community & Media Relations
- Digital Advertising & Analytics
- Event Planning & Public Engagement
- Public Speaking & Presentation
- Social Media Strategy (Facebook, Twitter/X, Instagram, TikTok)
- Adobe Creative Suite Canva WordPress Google Ads SEO
Awards
Multiple Awards, NC School Public Relations Association (NCSPRA)
National Recognition, National School Public Relations Association (NSPRA)
Featured Work Aired on Good Morning America
Timeline
Digital Marketing Specialist & Bus Driver
Buncombe County Schools
01.2021 - Current
Office Manager
Lyda Enterprises
01.2018 - 01.2021
Marketing Assistant
AutoStar Family Dealerships
01.2017 - 01.2018
Morning News Producer
WJHL-TV (CBS Affiliate)
01.2015 - 01.2017
Owner & Photographer
Adaleigh Photography
01.2014 - Current
On-Air Talent & Promotions Assistant
Bristol Broadcasting Group (WAEZ-FM)
01.2013 - 01.2015
B.S. - Mass Communications, Minor: Business Management
East Tennessee State University
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