Creative Social Media Manager experienced in managing social media programs across 5 consumer properties. Proactive and hardworking individual talented in program integration, strategic planning and social marketing evaluation. Computer proficient with superb skills in Google Drive and Canva.
Hi, I’m
Breanna Julius
Minneapolis,MN
Summary
Overview
8
years of professional experience
2
Certification
Work History
Craft & Crew Hospitality Bonneau, MN
SOCIAL MEDIA MANAGER
03.2017 - Current
Job overview
- Managed all 11 social media accounts for Craft & Crew Hospitality, maintaining consistent brand voice and aesthetic
- Launched successful restaurant concept, establishing Instagram pages and quickly built following of 4,000+ within first 6 months of launch date.
- Successfully rebranded two restaurant concepts to increase brand recognition, leading to 20% increase in customer engagement.
- Revamped BOGO gift card campaign strategy, and aiding in increase of sales + 10% YOY from 2018
- Design and execute social media strategy across 45K+ followers on Instagram and Facebook
- Actively lead vision and strategy of creative team: creating brand kits, and designing over 600 print, digital and email marketing collateral to boost brand awareness with Canva software
- Leverage and deploy HeyOrca! to maintain on-brand social media content
- Create and plan personalized weekly content calendars for each restaurant social channels to promote existing campaigns and generate new customers
- Creatively authored long-form content, press releases, invites, and other media documents
- Arrange and directed on-site photo shoots including producing shot lists for content
- Developed comprehensive social media strategy to engage target audiences and support organizational goals
- Developed partnerships and engaged with influencers, media, and community to maximize reach.
- Fostered trust and credibility by engaging with customer reviews and social comments
- Implemented innovative campaigns to drive website visits and increase brand awareness
- Monitored and analyzed data to assess social media performance and develop insights for optimization
- Collaborated with other departments to ensure alignment of social media campaigns with business objectives
Craft & Crew HospitalityMinneapolis, MN
MARKETING ASSISTANT
09.2016 - 03.2017
Job overview
- Organized and executed over 20 + on and off site brand awareness events
- Managed excel spreadsheet of over 100 donation and sponsor requests
- Managed workflow between 6 internal teams, coordinating documents, planning and creative material distribution.
- Managed external relationships ensuring up to date marketing collateral
- Managed and set up partnerships within local, community, and national brands
- Supported social media management and created engaging content for Twitter, Facebook, and Instagram.
- Assisted marketing team with planning, implementing, and monitoring marketing campaigns
- Co-produced marketing assets such as print and digital ads and brochures
- Wrote and edited content for email, company website, and press releases
- Provided administrative, logistical, and project support for all marketing initiatives
- Worked closely with product development teams to create and maintain marketing materials for sales presentations and client meetings.
- Kept organized tracking documents detailing assignments, in-progress work and completed project milestones.
- Orchestrated innovative marketing campaigns to boost awareness, engagement and sales.
- Coordinated meetings between project members and clients to develop ideas, discuss progress and set goals.
- Sourced vendors for services such as video production and materials to complete marketing objectives.
- Identified appropriate marketing channels and target customers for campaigns.
Craft & Crew HospitalityMinneapolis, MN
EVENT COORDINATOR
03.2015 - 09.2016
Job overview
- Successfully generated 2,000+ ticket sales for large festival event
- Managed administrative logistics of events planning, event booking and event promotions.
- Coordinated with vendors and company partners for successful event planning
- Liaised with marketing and PR colleagues to promote special events in social calendars.
- Coordinated schedules and timelines for events.
- Managed event logistics and operations.
- Monitored and maintained event budget, including follow-up with invoicing
- Identified and booked entertainers, photographers, and influencers to support event
- Planned, coordinated, and provided go-live supervision at on and off-site events
Education
University of Minnesota - Twin CitiesMinneapolis, MN
Bachelor of Arts from Communication
05.2016
University Overview
Skills
Social media marketing
- Content and digital asset management
- Increasing engagement
- Digital content development
- Brand development and awareness
Certification
Hootsuite Academy Social Media Marketing Certification
HubSpot Academy Social Media Marketing Certification
Timeline
SOCIAL MEDIA MANAGER
Craft & Crew Hospitality
03.2017 - Current
MARKETING ASSISTANT
Craft & Crew Hospitality
09.2016 - 03.2017
EVENT COORDINATOR
Craft & Crew Hospitality
03.2015 - 09.2016
University of Minnesota - Twin Cities
Bachelor of Arts from Communication
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