Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Breanna Lang

San Diego

Summary

Marketing Specialist with multifamily real estate experience, skilled in digital strategy, social media, and community engagement.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Leasing Professional & Marketing Specialist

Greystar
11.2023 - Current
  • Lead digital marketing initiatives and community engagement strategies for residential properties.
  • Directed marketing workflows and communications using Entrata CRM, streamlining outreach via email, phone, & SMS.
  • Managed social media platforms including Facebook, Instagram, and Yelp, utilizing Reputation.com to respond to reviews, schedule posts, and analyze performance metrics.
  • Developed and executed email marketing campaigns using HYLY.AI, creating targeted content and tracking engagement.
  • Produced original photo and video content to showcase community amenities and events, enhancing visual storytelling.
  • Designed marketing materials such as flyers and social media posts using Canva and CapCut, ensuring brand consistency and visual appeal.
  • Audited and optimized listings on Zillow, Apartments.com, Craigslist, and other platforms to ensure accuracy and consistency.
  • Maintained brand standards across digital, print, and on-site materials, strengthening community identity.
  • Managed leasing operations to meet occupancy goals and ensure regulatory compliance.


Leasing & Marketing Associate

IMT Residential
08.2022 - 07.2023
  • Supported leasing operations and implemented marketing strategies to attract and retain residents.
  • Assisted in market research and analysis to identify target demographics and optimize marketing efforts.
  • Managed social media accounts, creating engaging content and responding to resident inquiries.
  • Organized community events and outreach programs to foster resident relations and promote community.
  • Maintained accurate and up-to-date listings on multiple rental platforms, ensuring information accuracy.
  • Collaborated with team members to develop marketing materials and campaigns that aligned with brand standards.
  • Utilized Yardi CRM to track leads, manage resident information, and support leasing activities.

Education

Bachelor of Science - Business Administration & Marketing

California State University Los Angeles
Los Angeles, CA
05.2026

Skills

  • Community engagement
  • Social media management
  • Email Marketing
  • Digital Advertising
  • CRM software
  • Team leadership

Certification

Google Foundations of Digital Marketing and E-commerce

Timeline

Leasing Professional & Marketing Specialist

Greystar
11.2023 - Current

Leasing & Marketing Associate

IMT Residential
08.2022 - 07.2023

Bachelor of Science - Business Administration & Marketing

California State University Los Angeles

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