Breeonna Bright
Los Angeles,CA
Summary
Experienced marketing and design professional knowledgeable about mentoring, challenging and directing creative team members. Resourceful, hardworking and adaptable in approaching all problems. Successful in making significant contributions to marketing strategies and growth initiatives.
Overview
10
10
years of professional experience
Work History
Social Service Practitioner III
County of Riverside DPSS
01.2024 - Current
- Facilitated family meetings to ensure communication and collaboration between family members.
- Contributed to court proceedings, advocating for family's best interests and recommending balanced solutions.
- Developed and implemented programs to support children's mental health and well-being.
- Built solid and trusting rapport with children and families, fostering trust and communication to meet case needs.
Associate Influencer Relations Manager
Ulta Beauty
- 01.2024
- Partnered with Social team to ensure influencer content is integrated seamlessly into social media strategy for both new launches and always on-support; organic and paid
- Supported branded events, from conception to execution, included but not limited to concept strategy, creative ideation, attendee confirmation and internal creative management
- Ideated fresh and impactful ways to engage Ulta Beauty's Influencer community with a 360 approach to DTC, retail, press, makeup artists, dermatologists, social across multiple categories offered
- Analyzed, reviewed and reported on the effectiveness of campaigns as well as always on content pillars.
Influencer Marketing Manager, Prime Video
Amazon
09.2022 - 01.2024
- Developed and maintained direct relationships with A-list creators and content Studios; measured by the talent's participation in Prime Video's marketing process and satisfaction with Prime Video
- Overseed social media distribution approach for partnerships balancing channel efficiencies/target, talent gals and content creative
- Partnered with key cross-functional teams to influence successful, measurable marketing ideas, and plans in order to drive Amazon Originals advertising, while integrating influencer participation in our marketing, advertising, owned and operated channels and events
- Developed KPI's and insights both internally and with external partners to benchmark expectations and goals.
Marketing Manager
Puma
06.2020 - 09.2022
- Leveraged cultural insights, trends, and consumer, market, competitive, sales insights, and marketing experience to successfully execute brand marketing plans
- Managed robust timelines and workstreams while keeping cross functional stakeholders accountable
- Collaboratively worked with teams to develop Regional Markets, finance and legal documentation for the brand
- Lead cross-functional work to drive against briefs and manage positive working relationships with internal teams such as product, creative, integrated marketing, tracking, social, etc.
Journalism Intern
Coyote Chronicle
09.2018 - 06.2022
- Planned and conducted research and pitched long-form stories to promote investigative news topics.
- Selected material to develop interesting and professional presentations for different formats.
- Covered special events and breaking news with eye for detail and tenacious pursuit of important information.
- Deployed to news events locales to provide on-the-ground broadcast solutions and news coverage.
News Writer
Black Voice News
05.2016 - 06.2020
- Monitored breaking news for information on incidents, events, and topics of interest to quickly assign coverage to staff.
- Sought out stories by pursuing other news organizations information periodically and either assigned or wrote stories according to strict timelines.
- Reported to editor-In-chief about news articles for print, daily staff happenings, and creation of company newsletter.
- Applied understanding of public opinion, social media, and traditional media use to create engaging and attention-grabbing stories.
Intern, Marketing, Video & Influencer
Sephora
05.2018 - 06.2020
- Actively contributed to the Sephora social strategy through weekly share outs and participation in team meetings
- Analyzed the social and influencer competitive space to identify new opportunities to evolve Sephora's social media strategy
- Contributed to our Influencer marketing competitor analysis and #SephoraSquad program learnings-assisted the team in evolving the influencer program to remain competitive and differentiated in the space
- Supported Sephora produced video marketing with channel management inclusive of channel auditing, programming and tracking content usage/talent rights.
Social Media Marketing Intern
IHeartMedia
07.2017 - 10.2019
- Supported branding, digital marketing messaging, and advertising campaigns by engaging with followers on various social media platforms.
- Managed search engine marketing budgets and tracked campaign performance.
- Monitored and evaluated website analytics to identify trends and opportunities for improvement.
- Designed and presented social media campaign ideas.
Intern, Marketing-Content Strategist
Sephora
01.2015 - 06.2017
- Gained Experience in e-commerce excellence assisting with the optimization of product pages across the many worlds of Sephora Collection including Makeup, Skincare, Hair, Accessories and Wellness
- Participated in social and video brainstorms to share ideas and a fresh prospective, like the ongoing support of our Diversity and Inclusion initiatives
- Analyzed the social and influencer competitive space to assist the team in understanding how other retailers and brands are approaching influencer marketing and identity opportunities to evolve our strategy
- Partnered with Social Content Team to prep for content creation with brands and founders, and TikTok and Instagram Reels content.
Education
J.D. - Law
The University of West Los Angeles
Inglewood, CA06.2027
B.A., Marketing/ Media Studies -
California State University, San Bernardino
San Bernardino, CA06.2020
Skills
- Global Marketing
- Competitive Analysis
- Creative Direction
- Advertising Campaigns
- Internal Communications
- Partnership Development
- Content Strategy
- Web Analytics
- Quantitative Analysis
- Social Media Engagement
- Performance metrics analysis
- Strategic thinker
- Branding
- Innovative
Awards
- Dr. J Milton Clark Tenacity Scholarship, 02/2020
- Dr. Jean Peacock and Walter Hawkins Memorial Scholarship, 02/2018
Timeline
Social Service Practitioner III
County of Riverside DPSS
01.2024 - Current
Influencer Marketing Manager, Prime Video
Amazon
09.2022 - 01.2024
Marketing Manager
Puma
06.2020 - 09.2022
Journalism Intern
Coyote Chronicle
09.2018 - 06.2022
Intern, Marketing, Video & Influencer
Sephora
05.2018 - 06.2020
Social Media Marketing Intern
IHeartMedia
07.2017 - 10.2019
News Writer
Black Voice News
05.2016 - 06.2020
Intern, Marketing-Content Strategist
Sephora
01.2015 - 06.2017
Associate Influencer Relations Manager
Ulta Beauty
- 01.2024
J.D. - Law
The University of West Los Angeles
B.A., Marketing/ Media Studies -
California State University, San Bernardino
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