Breanna McCoy

• Developed and executed comprehensive media and social media strategies to boost client brand visibility, engagement, and campaign performance.
• Managed 6 client accounts, maintaining strong relationships through regular communication and customized marketing solutions.
• Analyzed market trends and campaign metrics to optimize strategies, improve audience interaction, and identify growth opportunities.
• Managed multiple accounts simultaneously, consistently meeting deadlines while ensuring attention to detail on all projects.
• Collaborated across teams to maintain consistent brand messaging, managed content calendars, and guided junior staff on social media best practices.
• Conducted in-depth market research and leveraged personal network to drive new business, contributing to successful agency pitches and client acquisitions.

• Managed internal and external marketing campaigns for 4 regional dealerships (Marine), boosting brand awareness, generating leads, and aligning promotions with monthly sales goals.
• Planned and executed region-specific events under tight deadlines and budgets, increasing foot traffic and ROI; sourced and managed vendors, entertainers, and sponsorships to enhance impact.
• Led content strategy and growth across Facebook, Instagram, YouTube, and TikTok for each dealership, achieving consistent 1%+ monthly growth through engaging reels, videos, and stills.
• Allocated marketing budgets and resources efficiently, while supporting Marine Group initiatives with tailored campaigns and high-performing events to drive ROI.
• Strengthened brand image and market presence through strategic community engagement, partnerships, and consistent reputation management across all locations.

• Led the development and execution of social media strategies and campaigns for 8 dealerships, achieving consistent audience engagement and 1% monthly growth across platforms.
• Supervised and collaborated with the social media team to build monthly content strategies aligned with brand objectives, audience insights, and industry trends.
• Monitored brand mentions and performance using social listening tools; created bi-weekly and monthly analytics reports to optimize content and refine strategy.
• Became proficient in project management platforms such as Redbooth and Monday.com, as well as social media scheduling tools including Hootsuite, Sprout Social, and SocialPilot.

• Led Harley Owners Group (H.O.G.) board and chapter meetings to strengthen community engagement and reinforce brand loyalty across regions.
• Developed and executed localized marketing strategies and KPI-driven promotions for four regional dealerships, enhancing buyer readiness and sales performance.
• Planned and managed budget-conscious events to increase foot traffic (“door swings”), coordinating with vendors, entertainers, nonprofits, and community partners to maximize impact.
• Mentored and trained junior marketing managers to support consistent brand execution and empower them to successfully manage marketing at their respective dealerships.
• Oversaw website updates (Room 58 platform) and created original multimedia content to drive social media growth (1%+ monthly) and support campaign goals across Facebook, Instagram, YouTube, and TikTok.
• Analyzed event and campaign performance data to optimize ROI, enhance customer experience, and inform future marketing decisions.
• Managed multiple social media platforms including Facebook, Instagram, YouTube, and TikTok to amplify marketing campaigns and event reach.

• Managed front-desk operations and directed high-volume multi-line calls to appropriate departments while supporting business development through post-sale customer surveys.
• Created and maintained the dealership's online presence by updating Dealer Spike and Cycle Trader listings, and managing Dealership updates across Facebook, Instagram, Pinterest, Eventbrite, and other platforms.
• Coordinated and executed special events, including sourcing vendors, promotional models, entertainment, and managing setup, logistics, and budget alignment with the Marketing Director.
• Led monthly Harley Owners Group meetings and collaborated with Sales Management to resolve customer service issues, enhancing overall dealership experience and brand reputation.

Honors

• Honoree of Cum Laude