Bre’Naya Lane
Sterling Heights,MI
Summary
Results-driven event coordinator with expertise in logistics, operations, and participant engagement. Collaborated with diverse stakeholders to enhance brand initiatives and developed strategies that increased event participation. Managed event timelines and vendor coordination while effectively resolving customer concerns and maintaining professional communication in high-pressure environments.
Overview
5
5
years of post-secondary education
3
3
years of professional experience
Work History
Event Director Intern
Moneyball Sportswear
Lansing, Michigan
05.2026 - 08.2026
- Planned and executed sports and community events while managing event logistics, operations, registration, participant engagement, and on-site problem solving. Collaborated with staff, athletes, coaches, interns, and community members while supporting social media, marketing, customer engagement, and brand-growth initiatives. Helped develop strategies to increase event participation, digital engagement, customer acquisition, and merchandise sales.
- Coordinated vendor timelines for efficient setup of Moneyball Sportswear events.
- Secured permits and insurance for successful execution of Moneyball Sportswear events.
- Monitored event timelines and communicated progress updates to leadership.
Logistics Coordinator- Organization of Black Unity
Student Organization
Mount Pleasant, MI
03.2025 - 05.2026
- Coordinated logistics and scheduling for fashion show event, ensuring alignment with campus teams.
- Prepared and organized materials for seamless setup and breakdown of student organization events.
- Tracked inventory for student organization supplies and materials.
- Communicated delivery details to vendors and campus contacts to facilitate timely execution.
- Arranged board meetings to ensure effective planning and coordination. to ensure success for the event.
Customer Service Representative
Walgreens
Mount Pleasant, Michigan
01.2024 - 04.2026
- Provided excellent customer service to resolve customer complaints in a timely manner.
- Resolved customer concerns at Walgreens service desk, ensuring positive customer experiences through effective communication.
- Assisted Walgreens customers with product locations, pricing, and store information.
- Processed returns, exchanges, and refunds following Walgreens policies.
- Answered phone inquiries about Walgreens services, hours, and product availability.
- Remained calm and professional in stressful circumstances and effectively defused tense situations.
- Identified upselling opportunities based on customer needs, enhancing customer satisfaction and store sales.
- Maintained composure during stressful interactions, successfully resolving issues and fostering a supportive environment.
Education
Bachelor of Arts - Entrepreneurial Studies
Central Michigan University
Mount Pleasant, MI 08.2021 - 05.2026
East Lansing High School
East Lansing, MISkills
- Event planning
- Logistics management
- Project management
- Task management
- Business analytics
- Customer relationship management
- Communication skills
- Written communication
- Interpersonal skills
- Teamwork and collaboration
- Organizational skills
Timeline
Event Director Intern
Moneyball Sportswear
05.2026 - 08.2026
Logistics Coordinator- Organization of Black Unity
Student Organization
03.2025 - 05.2026
Customer Service Representative
Walgreens
01.2024 - 04.2026
Bachelor of Arts - Entrepreneurial Studies
Central Michigan University
08.2021 - 05.2026
East Lansing High School