Brenda Caldwell
Pittsburgh,PA
Summary
Highly motivated and influential leader with over 20 years of dedication in the healthcare industry, successfully combining technical knowledge in analytics, service-delivery.
I have experienced great success in new start-up companies, market awareness, and bringing technology to market. I provide high-level customer service while increasing revenues. Successful at leveraging sales technologies, software, and CRM data to identify, analyze and act upon leads, opportunities, and sales funnels. Personable communicator focused on exceeding client expectations.
Overview
20
20
years of professional experience
Work History
Vice President of Sales/Payor Relations
Harvard Medtech
Las Vegas, NV
01.2019 - 06.2022
- Developed short and long-term sales strategies to go to market.
- Developed brand and market awareness by attending and exhibiting local and national conferences, in-person and zoom presentations, and CEU classes.
- Developed and implemented successful sales tools, programs, and presentations.
- Developed client implementation process, Sales implementations process
- Direct sales to Carriers, Third Party Administrators, Self Insured Employer Groups, Pharmacy Benefit Management (PBM), Hospital Systems, VA,National Occupational Groups, and Artificial Intelligence Companies (AI) Groups.
- Recruited, developed, and led sales training initiatives for employees and teams across the organization.
- Executed local, regional and national marketing and branding initiatives to drive sales within new, existing, and prospective accounts.
- Developed SWOT analysis and executed targeted sales strategies accordingly using data-driven decision-making.
- Exceeded sales goals by implementing aggressive sales programs.
- Managed entire sales cycle across customer accounts, proposing and closing sales to achieve total revenue growth, profit, and customer satisfaction plans.
- We held weekly collaboration meetings with Sales, billing & collections to identify techniques to overcome obstacles.
- Managed Payor Relations to ensure proper billing and collections.
- Enablement activities as well as client plan development and satisfaction.
- Create, present and/or facilitate meetings, webinars, conference calls, training programs, and education sessions for clients
- Negotiated and executed contracts with Payors
National Sales and Payor Relations
EZ Comp Care
Tampa, FL
02.2017 - 03.2019
- Consultative Selling to Carriers, Third Party Administrators, Self Insured Employer Groups, Nurse Case Management Companies and Managed Care.
- Closed white labeling sales opportunities to generate revenue for company growth.
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
- Remained responsive to changing targets by preparing monthly, quarterly and annual sales reports and forecasts.
- Met with customers to give sales presentations, negotiate contracts and promote services.
- Maintained and organized customer database of over 16,000 clients nationwide.
- Worked independently with minimal supervision.
- Contributed to team objectives in fast-paced environment.
- Worked with sales team to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Prioritized tasks and projects to meet tight deadlines.
- Performed effectively in self-directed work environment, managing day-to-day operations and decisions.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Met with customers to discuss and ascertain needs, tailor solutions, and close deals.
- Liaised between clients and support team to quickly resolve issues.
National Sales Manager
Allegiant Managed Care
Pittsburgh, PA
02.2015 - 04.2017
- Direct sale to Carriers, Third Party Administrators, Hospital Systems, Self Insured Employer Groups
- Exceeded targets by building, directing and motivating high-performing sales team.
- Met with customers to give sales presentations, negotiate contracts, and promote services.
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics, providing quarter reviews with both payor and employer groups
- Predicted shifts in regional and national marketplaces using current industry knowledge to stay ahead of thecompetition.
- Attended events, conferences, training seminars
- Drafted comprehensive sales plans and approved budget expenditures to meet project goals.
National Sales Manager
Select Medical
Tampa, Florida
02.2005 - 04.2011
- Direct Sales and Account Management to Carriers, Brokers, Employer Groups, Third Party Administrators, and other potential clients
- Met with customers to give sales presentations, negotiate contracts, and promote services.
- Attended events, training seminars, and manufacturer product showcase.
- Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
- Negotiated and closed agreements with large customers and monitored and analyzed performance metrics.
- Responsible for initiatives to create innovative and transformative payer strategies, relationships, and agreements.
- Effectively execute all onboarding training of new clients.
- Develop and maintain client success playbook with best practices on strategically managing account portfolios
- Weekly meetings to effectively communicate client opportunities and profile to leadership through verbal and written forums
Regional Sales Manager
Access On Time
Orlando, FL
02.2003 - 01.2005
- Achieved regional sales objective by using historical and successful sales skills and developing successful strategies and servicing accounts to strengthen business relationships.
- Made onsite sales calls to prospective customers to close lucrative deals.
- Finalized sales contracts with high-value customers.
- Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
- Attended and exhibited at conference for market awareness
VP of Managed Care Services
FPA Medical Management
San Diego, CA
01.1995 - 05.1999
- Developed and managed physician practices, primary care practices, specialty physician services, and networks and provided management services to national hospital systems
- Managed medical management programs for cost-effective health care services, including network development, utilization review, case management, recertification, and ancillary services.
- Spearheaded cross-functional initiatives across departments to achieve business goals for bottom-line profits.
- Delegated to PHP Healthcare account
- Training new providers, part of the new acquisitions team
Education
Bachelor of Science -
EKU
Eastern, KYTimeline
Vice President of Sales/Payor Relations
Harvard Medtech
01.2019 - 06.2022
National Sales and Payor Relations
EZ Comp Care
02.2017 - 03.2019
National Sales Manager
Allegiant Managed Care
02.2015 - 04.2017
National Sales Manager
Select Medical
02.2005 - 04.2011
Regional Sales Manager
Access On Time
02.2003 - 01.2005
VP of Managed Care Services
FPA Medical Management
01.1995 - 05.1999
Bachelor of Science -
EKU
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