Brenda Chase
Sumter,SC
Summary
High-performing PR Executive with solid experience in networking, marketing and crisis management. Adept in creating and implementing effective communication strategies. Collaborative and committed to nurturing relationships with stakeholders, media and clients. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.
Overview
35
35
years of professional experience
Work History
Real Estate Agent
RE/MAX Summit
04.2024 - Current
- Effectively handle both buyers and sellers in the real estate market in Sumter and Kershaw counties in South Carolina.
- Guided clients from beginning to end of home buying process in choosing right property.
- Negotiated, facilitated, and managed real estate transactions.
Director, Marketing & Government Relations
Black River Electric Cooperative
10.2015 - 03.2024
- Responsible for lobbying and government relations for the cooperative, serving Sumter, Lee, Clarendon, and Kershaw counties in South Carolina. Managed local legislators and city and county council members to ensure Black River's position as the top service provider in the community. Handled all Public Relations, social media and website. Oversaw community relations efforts and various media platforms, as well as coordinated youth tour programs.
Director of Marketing & Public Relations, System Spokesperson
Tuomey Healthcare System
12.1997 - 09.2015
- Tuomey Healthcare System is anchored by Tuomey Regional Medical Center, a 301-bed acute care facility serving as the sole community provider
- Several off-site facilities are also included in the system
- As the director of public relations & marketing, my responsibilities included:
- Serving as the spokesperson for the healthcare system; advertising and marketing Tuomey, which included a nationally award-winning magazine, an in-house newsletter, brochures, corporate publications, website, newspaper, television and radio;
- Serving on the senior leadership team; working with The Tuomey Foundation; participating with all areas of the healthcare system to establish good community PR; and working with the CEO and senior administration to accomplish our goals.
- Managed cross-functional teams to execute successful marketing initiatives, enhancing company reputation and customer engagement.
- Regularly presented marketing insights and recommendations to executive leadership, ensuring alignment with overall business objectives.
Director of Human Resources and Public Relations
Tuomey Healthcare System
01.1999 - 02.2001
- Served in Public Relations, and for two years I was also the Director of Human Resources, in charge of all aspects of HR for the more than 1,600 employees at Tuomey.
- Maintained "open door" policy to encourage employee communications and resolution of issues.
Public Information Officer
Sumter School District Two
10.1994 - 12.1997
- Served as the spokesperson and media contact for the school district; organized the community relations efforts and oversaw the PR and marketing for the district.
- Collaborated with internal departments to create consistent messaging across all platforms.
Public Relations/Recruiter Coordinator
Sumter County Career Center
07.1993 - 10.1994
- Served as the spokesperson and oversaw the PR and marketing for the center and served as the key recruiter.
Marketing Coordinator
The Item
05.1992 - 07.1993
- Created marketing programs and special publications for the newspaper; worked closely with the advertising and sales departments on a variety of events and sections.
- Developed visually engaging marketing materials to support product launches and promotions.
Assistant City Editor
Florence Morning News
01.1992 - 04.1992
- Responsible for features section of the newspaper; covered local, state and federal courts.
Courts Reporter
Florence Morning News
01.1991 - 12.1991
- Responsible for features section of the newspaper; covered local, state and federal courts.
General Assignment Reporter
The Lancaster News
05.1989 - 12.1990
- Responsible for the coverage of law enforcement, courts and county council.
Education
Master of Public Administration with an emphasis in Public Personnel Management - Public Administration
Troy State University
Troy, Alabama12.1994
Bachelor of Arts - Political Science and Mass Communications
Winthrop College
Rock Hill, SC05.1989
Skills
- Strong time management
- Social Media
- Campaign Planning
- Strategic thinker
- Strategic Marketing
- Innovative
- Project Management
- Excellent teamwork
Awards/honors
- Spirit of the Junior League Award - 2020
- Various awards from the Carolinas Healthcare PR and Marketing Society, S.C. Public Relations Society of America, and the SC Press Association for outstanding work in advertising, magazine publication, writing, creative work and website design.
References
Available upon request
Timeline
Real Estate Agent
RE/MAX Summit
04.2024 - Current
Director, Marketing & Government Relations
Black River Electric Cooperative
10.2015 - 03.2024
Director of Human Resources and Public Relations
Tuomey Healthcare System
01.1999 - 02.2001
Director of Marketing & Public Relations, System Spokesperson
Tuomey Healthcare System
12.1997 - 09.2015
Public Information Officer
Sumter School District Two
10.1994 - 12.1997
Public Relations/Recruiter Coordinator
Sumter County Career Center
07.1993 - 10.1994
Marketing Coordinator
The Item
05.1992 - 07.1993
Assistant City Editor
Florence Morning News
01.1992 - 04.1992
Courts Reporter
Florence Morning News
01.1991 - 12.1991
General Assignment Reporter
The Lancaster News
05.1989 - 12.1990
Master of Public Administration with an emphasis in Public Personnel Management - Public Administration
Troy State University
Bachelor of Arts - Political Science and Mass Communications
Winthrop College
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