Brenda Cortez
Miami Beach
Summary
Dynamic Beauty Professional with 17 years of luxury retail experience. Recognized for driving sales through exceptional managerial skills and effective event strategies. Proven ability to enhance brand loyalty and achieve sales goals while fostering team collaboration and maintaining organization in fast-paced environments. Known for reliability and adaptability, with swift capacity to learn and apply new skills. Committed to leveraging these qualities to drive team success and contribute to organizational growth.
Overview
23
23
years of professional experience
Work History
Beauty Advisor
Parfums De Marly
01.2024 - Current
- Maintained an organized and visually appealing product display, resulting in increased customer interest and sales.
- Increased sales revenue by effectively upselling and cross-selling beauty items based on client needs.
- Participated in ongoing training sessions to continuously improve skills and stay informed about what’s trending.
- Strengthened brand loyalty through exceptional customer service and attentiveness to individual preferences.
- Met sales goals through consistent and reliable service.
- Trained new Beauty Advisors on product knowledge and customer service excellence, standardizing high service levels.
Vendor
ICP
09.2020 - 12.2024
- Collaborated with marketing and sales teams to create promotional strategies for new products.
- Coordinated with cross-functional teams to ensure product availability for key sales periods.
- Successfully launched fragrances and met sales goals.
- Achieved or exceeded company-defined sales quotas.
Beauty Advisor
Clive Christian
05.2017 - 02.2022
- Collaborated w Saks Dadeland, Brickell and Bal Harbor for a successful and final PA with Clive Christian.
- Met sales goals by offering excellent customer service and teaming up with million dollar book stylist.
- Strengthened vendor relationships by maintaining open communication and promptly addressing any concerns or issues.
- Planned and led in store trainings, Masterclasses and events.
- Followed up with customers to increase satisfaction with purchases and services.
- Conducted informative in-store product demonstrations, leading to heightened consumer awareness of new releases.
Freelancer
Clarins Fragrance Group
06.2013 - 04.2019
- Collaborated with team members to achieve monthly sales targets and ensure smooth store operations.
- Maintained counter and display areas for cleanliness and organization.
- Helped customers feel relaxed and comfortable through conversation and personal relatability.
- Built customer loyalty and retention by delivering excellent shopping experiences.
Freelancer
Coty US
06.2013 - 05.2016
- Worked in Saks Dadeland, Nordstrom Dadeland and Merrick.
- Analyzed user feedback to gather input and identify areas required for improvement.
- Adapted quickly to changing project requirements, demonstrating flexibility and adaptability under pressure.
- Developed customized solutions to address unique client needs, resulting in repeat business and referrals.
- Increased revenue through successful marketing campaigns for various stores.
Account Coordinator
EDP Group
07.2008 - 05.2013
- Coordinated meetings, calls, and demos for 26 person account management team.
- Led coordination of client events, enhancing brand visibility and strengthening client relationships.
- Hired, managed, developed and trained staff, established and monitored goals, conducted performance reviews and administered salaries for staff.
- Organized and executed successful in store events and trainings, including Round Robin Trainings (Nordstrom)
- Had 10-20% increase from LY in the majority of the brands that were managed.
- In charge of all Bloomingdales, Nordstrom and Saks Fifth Avenue accounts of the South Florida region.
- Maintained detailed records of account activities, ensuring accurate invoicing and budget tracking processes were in place.
- Assisted in developing and implementing successful marketing strategies to increase client revenue.
Office Administrator
Advanced Body
02.2002 - 02.2006
- Maintained electronic and paper filing systems for easy retrieval of information.
- Coordinated communications, financial processing, registration, record keeping, and other administrative functions.
- Contributed to a positive work environment by fostering strong working relationships among colleagues.
- Increased customer satisfaction through professional handling of inquiries and prompt resolution of issues.
- Boosted productivity by prioritizing tasks, managing schedules, and coordinating meetings for staff members.
- Aided in employee onboarding through training new hires on office procedures, software applications, and company policies.
- Coordinated with vendors to reduce office supply expenses, negotiating contracts that favored our budgets.
- Enhanced customer service by developing feedback system that addressed client concerns promptly.
- Managed senior-level personnel working in marketing and sales capacities.
Education
Bachelor Of Business Administration And Management - Accounting
Miami Dade College
Miami, FL05.2004
Skills
- Organization and multitasking
- Team collaboration
- Flexibility and adaptability
- Upselling strategies
- Luxury retail experience
- Team management
- Performance analysis
Languages
Spanish
Native or Bilingual
Timeline
Beauty Advisor
Parfums De Marly
01.2024 - Current
Vendor
ICP
09.2020 - 12.2024
Beauty Advisor
Clive Christian
05.2017 - 02.2022
Freelancer
Clarins Fragrance Group
06.2013 - 04.2019
Freelancer
Coty US
06.2013 - 05.2016
Account Coordinator
EDP Group
07.2008 - 05.2013
Office Administrator
Advanced Body
02.2002 - 02.2006
Bachelor Of Business Administration And Management - Accounting
Miami Dade College
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