Brenda Glasser
Atlanta,CA
Summary
Salesforce Certified System & Application Architect & dedicated professional with 15+ years experience in Salesforce platform strategy, governance, administration, app development, and project management. Passionate about helping organizations leverage technology and process improvement to drive business objectives and customer experience.
Overview
17
17
years of professional experience
Work History
Director, Salesforce Architect & GTM Systems
Ripple Labs
10.2021 - Current
- Maintains overall responsibility for Salesforce across the business, including platform governance, security, compliance, and usage.
- Manages and mentors a team of Salesforce Developers, Administrators, and Business / Process Analysts.
- Expanded utilization of Salesforce as a business critical application, including integration with Ripple product infrastructure and many third party applications.
- Builds and supports applications across the business, including Sales/Marketing, Finance, Legal, Compliance, and Product/Engineering.
- Ensures platform adheres to Salesforce best practices for security, reliability, and usability
- Implemented formal DevOps processes and procedures
- Champions usage of Salesforce across Ripple and proactively identifies and builds consensus for technology driven process improvement
Salesforce Lead
Lambda School (now Bloomtech)
02.2020 - 09.2021
- Managed overall implementation and utilization of the Salesforce platform and related technologies across all areas of the school, including marketing, admissions, student success, alumni, and job placement/outcomes using Sales Cloud, Service Cloud, Marketing Cloud, and Experience Cloud
- Drove strategic vision and advocacy for Salesforce at Lambda School as a critical platform for growth and scalability while eliminating years of technical debt and “platform sprawl”, saving $500k/year of recurring software costs by centralizing on Salesforce
- Supported a team of 4 with solution design, prioritization, training and mentoring
- Ensured platform governance, security, and utilization through release processes, regular audits of users and permissions, field usage, integration design, etc.
- Designed, built, and supported enhancements and new functionality, such as a new Admissions Portal using Experience Cloud, migrating Zendesk to Service Cloud, etc.
Senior Salesforce Consultant
Appirio
05.2018 - 01.2020
- Engaged with enterprise Appirio clients to drive requirements building, write user stories with detailed acceptance criteria, and obtain user story sign-off. Supported sprint planning and sprint milestones with project team.
- Served as an advisor for clients to align business objectives with solid technical design to ensure scalability of platform and a positive end-user experience.
- Applied Salesforce best practices to solution architecture.
- Collaborated with onshore and offshore teams on solution design, technical best practices, while ensuring project objectives and timelines are met.
- Completed development, QA, and deployment efforts hands-on.
Salesforce Consultant
Independent
05.2016 - 01.2020
- Strategic consultant and implementation partner working with clients such as Vercel Samsung, Fiserv, Paya, Secure Trading, Symtrain and others to enhance existing Salesforce platform utilization, develop new capabilities, and consult on best practices
- Designed and implemented integrations and process flows between Salesforce and third party apps, including Zendesk, outreach.io, Intercom, Marketo, Hubspot, DocuSign, Conga, and others
- Led org migration/consolidation for enterprise client, including both data and metadata migration activities for org with 500+ users and millions of records.
Product Owner & Senior Salesforce Administrator
Equifax
05.2016 - 05.2018
- Engaged with key stakeholders to align strategic business objectives with team prioritization and capacity.
- Organized each sprint and executed all Agile methodology ceremonies for a team of 14, including developers, admins, business analysts, QA, training, and production support. Tracked all stories to completion and engaged hands-on with configuration, QA, deployment, and bug/defect troubleshooting and resolution whenever needed.
- Engaged as thought-leader/advisor to key corporate initiatives surrounding the Salesforce platform, including CPQ, Sales CRM/Commercial Excellence, Service Cloud, Customer and Partner Community strategy, and alignment of sales & marketing technologies.
- Led configuration/build efforts for critical platform enhancements
Director of Product & Salesforce Administrator
FRONTLINE Selling
10.2007 - 05.2016
- Successfully developed and listed 2 applications through the Salesforce AppExchange.
- Led implementation of Salesforce internally, including architecture design, configuration, customization, data migration from legacy system (over 1 million records - account, contact, and custom object), QA/UAT strategy, roll-out, training, and post-production support.
- Managed all stages of sales acceleration product development, including documentation of requirements, selection of development vendors, testing, implementation, and all customer support of AppExchange application.
- Served as lead consultant for client engagements, working directly with internal resources and client contacts - including senior level executives - to optimize Salesforce utilization and process in line with understanding of target marketplace, target audience, messaging, and sales process to convert leads into revenue.
Education
Bachelor of Arts - English
University of Georgia
Athens, GA01.2005
Skills
- System Architect
- Application Architect
- B2B Solution Architect
- Integration Architect
- Identity & Access Management Architect
- Development Lifecycle & Deployment Architect
- Sharing & Visibility Architect
- Data Architect
- Platform Developer I
- Administrator
- Advanced Administrator
- App Builder
- Sales Cloud Consultant
- Service Cloud Consultant
- Experience Cloud Consultant
- Non-Profit Cloud Consultant
- Marketing Cloud Administrator
- Marketing Cloud Email Specialist
- Pardot Specialist
- Pardot Consultant
- User Experience Designer
- Business Analyst
- Strategy Designer
Timeline
Director, Salesforce Architect & GTM Systems
Ripple Labs
10.2021 - Current
Salesforce Lead
Lambda School (now Bloomtech)
02.2020 - 09.2021
Senior Salesforce Consultant
Appirio
05.2018 - 01.2020
Salesforce Consultant
Independent
05.2016 - 01.2020
Product Owner & Senior Salesforce Administrator
Equifax
05.2016 - 05.2018
Director of Product & Salesforce Administrator
FRONTLINE Selling
10.2007 - 05.2016
Bachelor of Arts - English
University of Georgia
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