Open To Work
Brenda S. Gray
Phoenix,Arizona
Overview
20
20
years of professional experience
Work History
Sr. Paralegal Trademark and Marketing Specialist/ IP Operation Specialist
HP INC.
Palo Alto, CA
11.2022 - 11.2026
- Implemented and conducted a comprehensive review of the trademark portfolio during the Merger and Acquisition to assess the effectiveness of current registrations, identify potential areas to ensure compliance with relevant trademark laws, and recommend necessary actions to protect and enhance the trademark portfolio during the transition from the DIAMS IQ database to the Anaqua docketing database.
- Managed global Anaqua trademark portfolio of active marks and active conflicts, developing enforcement strategies to protect one of the world’s most valuable brands.
- Troubleshot and resolved issues within the Anaqua IP system, coordinating solutions with internal teams and vendors to support efficient IP workflows.
- Identified audit needs and performed weekly audits to verify the accuracy and integrity of trademark and conflict data.
- Developed processes and How-to Guides and provided training for both internal and external staff and international outside counsel on best practices.
- Evaluated and approved legal invoices from all outside trademark counsel and vendors using the systems Onit and Anaqua.
- Acted as the main point of contact and coordinator for streamlining processes by collaborating with brand owners to gather search requirements, ensuring compliance across teams.
- Reviewed and refined marketing collateral, presentations, and new campaigns for advertising and marketing compliance.
Sr. Paralegal Trademark and Marketing Specialist
POLY
Santa Cruz, CA
04.2022 - 11.2022
- Conducted a comprehensive review of the trademark portfolio during the merger and acquisition to evaluate the effectiveness of current registrations, identify potential issues to ensure compliance with relevant trademark laws, and recommend necessary actions to protect and improve the trademark portfolio for a smooth transfer from the DIAMS IQ database to the Anaqua docketing system.
- Managed all incoming correspondence and formalities throughout the entire prosecution lifecycle of the trademark portfolios for the Plantronics, Polycom, and POLY global trademarks.
- Maintained trademark portfolios and prepared correspondence, keeping business unit clients and foreign associates informed of upcoming deadlines, status updates, and trademark filings.
- Managed trademark prosecution processes for federal, state, and international applications, including preparing documentation for signatures and processing filings of federal and state trademark applications, Amendments to Allege Use, Statements of Use, Responses to Office Actions, Notices of Opposition, Section 8 & 15 Affidavits, Assignments, and Renewal documents.
- Managed and maintained the Trademark DIAMS docketing systems for trademarks, IP litigation matters, and domains.
- Enhanced POLY’s ability to adapt and change quickly during the acquisition with HP Inc. in response to shifting demand and a constantly evolving environment.
- HP Inc. acquired Poly, a leading global provider of workplace collaboration solutions.
Senior Trademark Paralegal, Remote
KIMBERLY-CLARK
Roswell, GA
01.2021 - 12.2021
- Managed trademark portfolio lifecycle for Family and Baby-care products.
- Executed clearance searches through Corsearch and USPTO databases for incoming marks, drafted client reports and opinions for attorney review, and initiated prosecution and policing of marks.
Senior Paralegal - Intellectual Property
WILSON SONSINI GOODRICH & ROSATI
Palo Alto, CA
01.2018 - 12.2020
- Provided intellectual property expertise for trademark prosecution with nine attorneys and five paralegals.
- Prepared and filed trademark opposition documents.
- Executed clearance searches for incoming marks, drafted client reports and opinions for attorney review, and initiated prosecution and policing of marks.
- Maintained 185 client trademark portfolios and prepared correspondence, keeping clients and foreign associates informed of upcoming due dates, status updates, and trademark filings.
- Implemented and managed trademark prosecution processes for federal, state, and international applications, initiating documentation for signature execution and processing filings of federal and state trademark applications, Amendments to Allege Use, Statements of Use, Responses to Office Actions, Notices of Opposition, Section 8 & 15 Affidavits, Assignments, and Renewal documents.
- Conducted proactive research on client websites and materials for proper trademark use, examining weekly watch notices and alerting counsel to potential infringements.
- Managed copyright prosecution and maintenance by researching copyright office databases, analyzing potential filings, preparing and filing applications, and monitoring and paying renewals to protect artistic works.
Senior Paralegal - Intellectual Property and Marketing Specialist
SERVICENOW, INC.
Santa Clara, CA
01.2016 - 12.2018
- Managed a trademark portfolio with over 250 trademarks and more than 200 domain names.
- Developed strategies to defend, protect, and enforce product lines, brands, and domain names, in collaboration with legal counsel.
- Executed clearance searches through SAEGIS and USPTO databases for incoming marks; evaluated results and prepared recommendation reports for in-house counsel and clients; initiated and monitored trademark application preparation with outside counsel.
- Collaborated with Marketing, Sales, and Engineering Teams to develop potential products and code names, driving innovation and growth for the SERVICENOW brand.
- Created and updated Trademark Guidelines, Logo Usage, and Branding Guidelines to ensure proper trademark usage.
- Reviewed and refined marketing collateral, presentations, and new campaigns.
- Examined and revised all outgoing press releases for trademark compliance and factual accuracy.
- Researched various domain monitoring companies and negotiated cost-effective pricing, reducing charges by bringing in Thomson SEAGIS Trademark Searching Tool and conducting in-house searches for potential new trademarks.
- Created and led the global Domain Monitoring team and unified the SERVICENOW domain name portfolio by transferring assets from more than three international registrars to a single domain and brand monitoring provider.
- Oversaw the domain portfolio budget and cost centers, achieving a 25% reduction in annual domain expenses within one year.
- Analyzed incoming Open-Source requests and assisted Software Licensing attorneys in creating new tracking systems to efficiently review, confirm, and authorize software licenses.
Senior Paralegal - Intellectual Property - Trademark Specialist
KILPATRICK TOWNSEND & STOCKTON
San Francisco, CA
01.2015 - 12.2016
- Conducted online clearance searches through public websites, including the USPTO and client portals, to identify potential conflicts.
- This process involved reviewing weekly watch notices and notifying counsel of any possible infringements.
Senior Paralegal - Intellectual Property & Litigation Specialist
NVIDIA CORPORATION
Santa Clara, CA
01.2007 - 12.2014
- Managed patent and trademark portfolio lifecycle with 1.2K+ trademarks and 7K+ NVIDIA-issued pending patents.
- Implemented new docketing system, researching and analyzing patent families, history, and reviewing cited art across large patent family portfolios to ensure timely completion of all deadlines.
- Enhanced inventor/invention submission process, IDS, improving document tracking of trade secrets and patentability.
- Traveled to the United Kingdom as an intellectual property specialist to initiate the transfer and oversee the transition of newly acquired ICERA intellectual property of 500+ patents and pending patents to NVIDIA.
- Developed and implemented strategies to defend, protect, and enforce product portfolio, trademarks, and domain names, consulting with legal and security investigators to prevent domestic and international sales of counterfeits.
- Collaborated with Marketing, Sales, and Engineering by training associates on influential brands while strategizing potential product and code-names, resulting in the NVIDIA brand's innovation and growth.
- Reviewed and revised marketing collateral, presentations, marketing campaigns for annual events, and new campaigns; reviewed and revised outgoing press releases for trademark and factual statement accuracy.
- Provided education and training to Sales and Marketing / Brand Management Teams on trademark process, law, and proper use of NVIDIA trademarks representing brands in press releases and marketing collateral.
- Reduced outside counsel clearance search charges by 50% by conducting clearances in-house for new trademarks.
- Researched Domain Monitoring companies and negotiated cost-effective pricing.
- Consolidated NVIDIA domain name portfolio from 7+ worldwide registrars to one domain name; created a worldwide Domain Monitoring team affiliated with NVIDIA under various Domain Management companies.
- Improved litigation processes by identifying alternatives and resources for tracking in-house litigation matters.
- Implemented in-house SharePoint litigation docketing system, which saved $20K annually.
Work Preference
Job Search Status
Open to workWork Type
Full TimePart TimeContract WorkLocation Preference
On-SiteRemoteHybridSalary Range
$80000/yr - $200000/yrTimeline
Sr. Paralegal Trademark and Marketing Specialist/ IP Operation Specialist
HP INC.
11.2022 - 11.2026
Sr. Paralegal Trademark and Marketing Specialist
POLY
04.2022 - 11.2022
Senior Trademark Paralegal, Remote
KIMBERLY-CLARK
01.2021 - 12.2021
Senior Paralegal - Intellectual Property
WILSON SONSINI GOODRICH & ROSATI
01.2018 - 12.2020
Senior Paralegal - Intellectual Property and Marketing Specialist
SERVICENOW, INC.
01.2016 - 12.2018
Senior Paralegal - Intellectual Property - Trademark Specialist
KILPATRICK TOWNSEND & STOCKTON
01.2015 - 12.2016
Senior Paralegal - Intellectual Property & Litigation Specialist
NVIDIA CORPORATION
01.2007 - 12.2014