Summary
Overview
Work History
Education
Skills
Timeline
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Brenda Hale

Fullerton,CA

Summary

Dedicated [Industry] professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.


Innovative leader 30+ years of experience delivering exceptional results, customer service above company expectations, detail-oriented, attentive and decisive leader, rounding out my skills with top 1/3rd company performance as a Consumer Banking Director in the past 10+ years.

Overview

39
39
years of professional experience

Work History

Senior Managing Director

US Bank
11.2011 - 06.2023
  • Worked closely with organizational leadership and board of directors to guide operational strategy.
  • Oversaw operations and provided corrective feedback to achieve daily and long-term goals.
  • Led development of comprehensive business plan to maximize profitability and company performance.
  • Introduced new methods, practices, and systems to reduce turnaround time.
  • Spearheaded successful business development initiatives aligned with company's strategy and core competencies.
  • Implemented process improvement to shape organizational culture, optimize procedures for higher efficiency and help company evolve and grow.
  • Piloted cross-departmental projects to achieve successful delivery of new initiatives.
  • Interacted well with customers to build connections and nurture relationships.
  • Trained new employees on proper protocols and customer service standards.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Assisted in recruiting, hiring and training of team members.
  • Reported issues to higher management with great detail.

Senior Regional Sales Manager

J P Morgan Chase
01.1995 - 10.2011
  • Achieved regional sales objectives by coordinating sales team, developing successful strategies, and servicing accounts to strengthen business relationships.
  • Developed and maintained positive relationships with clients in assigned sales territories.
  • Contacted key accounts regularly and achieved high satisfaction scores by routinely re-assessing needs and resolving conflicts.
  • Participated in sales calls with direct reports to strengthen customer relationships and uncover possible opportunities for growth.
  • Executed successful promotional events and trade shows.
  • Collaborated with senior executives to evaluate performance in regional area and develop strategies to expand revenue generation.
  • Managed team of [Number] regional sales representatives and consistently achieved high sales targets.
  • Resolved problems with high-profile customers to maintain relationships and increase return customer base.
  • Collaborated with upper management to implement continuous improvements and exceed team goals.
  • Exceeded sales quotas and increased profitability through effective sales strategy and business planning.
  • Held one-on-one meetings with sales team members to identify selling hurdles and offered insight into best remedy.
  • Achieved established KPI for company, regional team and individual performance through teamwork and focus on customers.
  • Coached and promoted high-achieving sales and account management employees to fill leadership positions with qualified staff and boost company growth.
  • Maintained financial controls, planned business operations and control expenses while identifying and pursuing opportunities to grow business operations and boost profits.

Regional Manager

Washington Mutual
12.1984 - 01.1995
  • Supervised staff to optimize brand expansion initiatives and productivity.
  • Established and maintained operational standards 33 locations.
  • Developed sales strategy based on research of consumer buying trends and market conditions.
  • Leveraged profit opportunities by recruiting top talent and managing brand image to exceed plan performance.
  • Worked diligently to resolve unique and recurring complaints, promoting loyalty, and enhancing operations.
  • Managed P&L to decrease discrepancies and retain timely and under-budget project completion.

Marketing Director

Washington Mutual
  • Built strong relationships with industry professionals and influencers.
  • Devised marketing plans using print advertising, radio and TV strategies and word of mouth tactics.
  • Created content and promotional materials to drive engagement and conversions.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Planned and executed events and marketing programs to increase qualified leads.
  • Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
  • Created innovative strategies to drive customer engagement.
  • Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
  • Created and managed marketing budget, ensuring maximized ROI.
  • Generated sponsorships with related and partnering entities to enhance marketing objectives.
  • Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
  • Captured new customers by optimizing business strategies and launching products to diversify offerings.
  • Optimized email campaigns to increase open and click-through rates.

Education

Associate of Science - Banking And Financial Support Services

Consumer Banking School
Seattle, WA

Skills

  • Sales Expertise
  • Client Satisfaction
  • Product and Service Knowledge
  • Strategic Planning
  • Product Knowledge
  • Retail Knowledge
  • Product and Service Sales
  • Goals and Performance
  • Sales Coaching
  • Operations Support

Timeline

Senior Managing Director

US Bank
11.2011 - 06.2023

Senior Regional Sales Manager

J P Morgan Chase
01.1995 - 10.2011

Regional Manager

Washington Mutual
12.1984 - 01.1995

Marketing Director

Washington Mutual

Associate of Science - Banking And Financial Support Services

Consumer Banking School

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Brenda Hale