Brenda Mendes

• Proficient in developing visually appealing and compelling content, including graphics, videos, and written materials that resonate with the target audience and showcase the athletic program's strengths.
• Expertly covered live events, providing real-time updates and creating engaging content during games and competitions. This includes live tweeting, highlight videos, capturing behind-the-scenes moments, and social media posts.
• Utilized social media analytics tools to track and analyze performance metrics, enabling data-driven decision-making and optimization of social media strategies.
• Stayed up-to-date on social media trends and industry developments, integrating the latest insights to keep the program's social media presence fresh and relevant.
• Developed and managed content calendars for each platform to establish timely and relevant posts.

• Created and managed social media campaigns to increase brand engagement.
• Created and optimized email campaigns with engaging call-to-action and visually appealing templates to increase brand and event awareness .
• Improved website visibility through development and implementation of SEO strategies.
• Researched and wrote informative articles and social media posts to educate students on health-related topics.
• Created weekly digital newsletters to promote health articles and events.
• Improved social media engagement by developing social media content and scheduling posts and interacting with audience.
• Trained new employees on making social media posts for disseminating health-related information for students.
• Attended marketing team meetings to brainstorm ideas, discuss new strategies, projects, and put forward social media content.

Division II Student-Athlete, Varsity Swim Team

• Devote 20+ hours per week as a student-athlete, training and competing at the NCAA Division II level.