Brenda Vento
Wind Lake,WI
Summary
A talented and accomplished marketing and business development executive with a proven track record of achievement in brand management, public relations, strategic positioning, digital and social media, direct marketing, special events, advertising campaigns and community partnership development. Highly creative and versatile, possesses comprehensive experience in market research and analysis, budget preparation and administration, and strategic planning. Leverages extensive experience to drive business goals and objectives, build revenue programs, and develop and lead high-performing teams.
Overview
17
17
years of professional experience
Work History
Marketing Manager
CYPRESS EQUITIES
04.2019 - Current
- Leader for the development and implementation of strategic marketing initiatives and events for Bayshore mall.
- Creative responsibilities include public relations, digital and social media, advertising, special events, and corporate and community partnerships to drive loyalty, engagement, awareness and revenue for the center and its business partners.
- Served as lead media spokesperson.
- Developed advertising campaigns on TV, radio, digital and social media outlets resulting in 50% increase in event attendance and loyalty lead generation.
- Integrated influencer marketing strategies to build awareness and drive traffic resulting in increased sales for retailers and tenants.
- Hosted 105 special events and experiences serving over 50,000 guests in 2023.
- Strengthened brand awareness and engagement through positive public relations strategies resulting in 169% increase in placements, 297% in total readership, and 531% in earned media value.
Chief Marketing Officer
GIRL SCOUTS OF WISCONSIN SOUTHEAST
05.2016 - 03.2019
- Developed branding and special event campaigns through public relations, website, social media, video, internal communications and advertising for a seven-county region in southeastern Wisconsin.
- Served on the Board of Directors and led the marketing team to exceed business goals.
- Developed new social media campaigns which increased engagement over 40%.
- Created advertising strategies resulting in 1,000+ new girl and adult leads.
- Strengthened PR strategies resulting in 72% increase in impressions.
Director, Strategic Marketing Services
GENERAL GROWTH PROPERTIES, INC.
08.2015 - 01.2016
- Promoted to lead holiday programming strategy for 112 shopping centers to achieve $12M revenue goal. National marketing department dissolved 1/1/2016.
- Developed and implemented marketing field resources including collateral, PR, social media, website, and specialty programs.
- Managed media outreach and crisis response with senior leadership.
- Exceeded projected revenue goal by 8.5% for holiday programs.
- Analyzed and developed national sponsorship strategy to achieve $200M in expense reductions.
Marketing Manager
GENERAL GROWTH PROPERTIES, INC.
10.2011 - 08.2015
- Led strategic marketing plans and events for Mayfair, Fox River Mall and Oakwood Mall.
- Directed advertising, media, PR, social media, websites, loyalty programs and community partnerships to drive retailer sales.
- Served as media spokesperson.
- Served as project manager and communications lead for $200M redevelopment of Mayfair.
- Generated 80M local media impressions through strategic public relations and $250K ‘Shop Your New Mayfair’ rebranding campaign.
Manager of College Events
MILWAUKEE AREA TECHNICAL COLLEGE
04.2008 - 09.2011
- Directed the strategy, development, and implementation of special events, corporate and community partnerships, and client relations and revenue for four MATC campus locations.
- Managed department budget and led team of 12 special event and technical professionals.
- Managed three commencement ceremonies annually, with 2,000-6,000 guests per event.
- Led annual employee giving campaign and exceeded donation goal by 12%.
- Developed and implemented new plan for MATC facility rentals resulting in 40% revenue increase.
Education
Bachelor of Science - Broadcast Management and Journalism
UNIVERSITY OF WISCONSIN-PLATTEVILLE
Platteville, WisconsinSkills
- Brand Development
- Public and Media Relations
- Digital Marketing
- Corporate Communications
- Event Management
- Strategic Planning
- Advertising Management
- Partnership Development
Websites
Affiliations
- Welcome to Glendale/North Shore Chamber of Commerce, Board President, 2023 - 2024
- Welcome to Glendale, Executive Board member, 2019 - 2023
- TEMPO Milwaukee, member, 2018, present
- Girl Scouts of Wisconsin Southeast, Board member, 2016 - 2019
- International Council of Shopping Centers, member, 2011 - 2016
Timeline
Marketing Manager
CYPRESS EQUITIES
04.2019 - Current
Chief Marketing Officer
GIRL SCOUTS OF WISCONSIN SOUTHEAST
05.2016 - 03.2019
Director, Strategic Marketing Services
GENERAL GROWTH PROPERTIES, INC.
08.2015 - 01.2016
Marketing Manager
GENERAL GROWTH PROPERTIES, INC.
10.2011 - 08.2015
Manager of College Events
MILWAUKEE AREA TECHNICAL COLLEGE
04.2008 - 09.2011
Bachelor of Science - Broadcast Management and Journalism
UNIVERSITY OF WISCONSIN-PLATTEVILLE
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