Brenda Vitale
Salem,MA
Summary
SKILL OVERVIEW: Creative and resourceful team player with a wide range of skills in both project management and administrative capacities. Experienced and motivated planner with exposure to program design, finance, database development, marketing, and events culled from higher education, research and non-profit organizations.
Overview
31
31
years of professional experience
Work History
Chief Experience Officer
Applied Self-Direction
08.2022 - Current
- Managing ASD's website and social media strategy.
- Creating high-quality interactive learning components for each module to engage Support Brokers with training.
- Lead recruitment and credentialing efforts to build a network of independent support brokers.
- Developed effective training programs for employees, improving overall productivity and service quality.
- Streamline internal processes and introduce software solutions to improve efficiency in delivering consistent reporting.
Relationship Manager
Annkissam
06.2019 - 08.2022
- Developed targeted presentations for prospective clients, effectively showcasing the value of our services and products.
- Organized regular events to foster community engagement among clients, solidifying existing relationships and attracting new business prospects.
- Collaborated with cross-functional teams for seamless management of high-profile accounts, resulting in improved customer satisfaction.
- Implemented effective communication strategies to maintain ongoing dialogue with clients, fostering long-term partnerships.
- Identified new business opportunities through diligent market research and analysis.
Interim Director of Graduate Admission
Salem State University
10.2017 - 06.2019
- Communicate with prospective students and provide information about the 50+ programs
- Maintain recruitment relationships and contacts (classroom visits, in-person meetings, telephone and email) with future and accepted applicants
- Report conversation rates using CRM
- Plan the bi-annual Graduate Admissions Open Houses, monthly Information Sessions and webinars
- Build the online registration processes and send prospect communications
- Develop content and collaborate with designers to develop print and digital outreach material
- Conduct competitor analysis for academic departments and establish yearly targeted projections.
MSW Admissions Coordinator
Salem State University
09.2014 - 10.2017
- Launched the MSW Saturday program recruiting 40 experienced professionals to a newly developed curriculum plan announced in August of 2015 and launched by January 2016
- Increased enrollment in the MSW tracks from 85 students to 150 each year.
Assistant Director, Doctoral Program
Boston College School Of Social Work
09.2009 - 09.2014
- Recruited prospective students with webinars, conference exhibits, tours, and admissions activities
- Managed PhD and MSW/PhD application process including organizing electronic files monitoring faculty reviews, scheduling interviews, and organizing campus visits for top candidates
- Orchestrated activities that enhance student life and foster a sense of community
- Planned seminars to increase practical research skills, manage stress and life balance issues
- , Updated print and web marketing materials, student handbooks, policies, and course schedules
- Forecasted and monitored budgets for tuition, stipend, travel, and financial aid grant awards.
Associate Project Director
Boston College School Of Social Work
01.2004 - 01.2013
- Created, oversaw, and reconciled budgets, coordinating with both university staff and funders.
- Generated financial, statistical, and survey reports for our funders to reflect utilization and user habits.
- Instituted a corporate sponsorship program and recruited interested partners; with 8 companies who nvested more than $105,000 over a 3 year period.
- Implemented marketing strategy of outreach campaigns, conference exhibits, and presentations.
- Oversaw the sustainability plan to successfully migrate the website to an outside agency.
Information and Program Specialist
Boston College School Of Social Work
06.2004 - 01.2008
- Performed day-to-day management of the HCBS.org website including researching new material,writing summaries, creating background and categorizing articles
- Developed electronic correspondence to subscribers. Publications included NewsCLIPS(quarterly), ChoiceWords (bi-monthly) and e-CLIPs (bi-weekly)
- Offered technical support trainings to contributors via webcasts and one-to-one sessions.
Management Information Systems Coordinator
Alzheimer's Association
01.2001 - 05.2004
- Provided ongoing staff support and developed training for computer software programs including: Office Suite, Filemaker, Lotus Approach, Kintera, and The Raiser's Edge
- Directed the development of a customized client and referral Helpline database to capture historical information, catalog caregiver issues, trigger staff follow-up and produce reports
- Generate and analyze constituent data for Annual Report, program development and evaluation.
Management Information Systems
HouseWorks
09.1998 - 01.2021
- Conducted market analysis for the creation or enhancement of business lines
- Prepared collateral products and resources for community outreach including brochures, display boards, newspaper ads, newsletters, and other marketing materials.
Graduate Student Intern
SBV Consulting
09.1998 - 07.1999
- Analyzed statistics for feasibility studies, expansion projects, and strategic planning projects.
- Created visual maps and background materials to support demographics assessments.
- Organized participants and logistics for focus groups, assisted in facilitation and assessment.
Graduate Student Intern
Boston AIDS Consortium
01.1998 - 07.1998
- Developed projects for the Women and Families Work Group through research, interviewing key informants, and networking with community agencies.
- Investigated funding possibilities and grant options presenting research findings and feasibility.
Program Director
Belmont Senior Care
09.1992 - 12.1997
- Organized daily group activities including cognitive training, sensory stimulation, rage of motion exercises, and music therapy for seniors with Alzheimer's Disease and other medical needs
- Coordinated individual family, group, and community outreach to recruit participants
- Supervised and coordinated 60 volunteers who assisted with a host of recreational events
- Documented and maintained participants' personal charts and care plans.
- Provided care and assistance to residents in need of moderate help with daily living activities.
Senior Student Intern
Southern Colorado Alzheimer's Association
09.1993 - 05.1994
- Responded to client referrals through telephone communications and home visits
- Conducted monthly support group meetings
- Initiated, launched and marketed the local Safe Return Program
- Organized and lead trainings for care facilities and law enforcement agencies
- Conducted and correlated the yearly needs assessment survey.
Education
Masters of Social Work - Macro COPPA Program
BOSTON COLLEGE SCHOOL OF SOCIAL WORK
05.1999
Bachelors of Social Work - Social Work, Sociology and Psychology
UNIVERSITY OF SOUTHERN COLORADO
05.1994
Skills
- Strategic Planning
- Operations Management
- Data Analysis
- Team Operations
- Training and development
- Marketing strategy
- Staff development
- Community outreach
- Human resources
- Program coordination
- Market research
- Event planning
Timeline
Chief Experience Officer
Applied Self-Direction
08.2022 - Current
Relationship Manager
Annkissam
06.2019 - 08.2022
Interim Director of Graduate Admission
Salem State University
10.2017 - 06.2019
MSW Admissions Coordinator
Salem State University
09.2014 - 10.2017
Assistant Director, Doctoral Program
Boston College School Of Social Work
09.2009 - 09.2014
Information and Program Specialist
Boston College School Of Social Work
06.2004 - 01.2008
Associate Project Director
Boston College School Of Social Work
01.2004 - 01.2013
Management Information Systems Coordinator
Alzheimer's Association
01.2001 - 05.2004
Management Information Systems
HouseWorks
09.1998 - 01.2021
Graduate Student Intern
SBV Consulting
09.1998 - 07.1999
Graduate Student Intern
Boston AIDS Consortium
01.1998 - 07.1998
Senior Student Intern
Southern Colorado Alzheimer's Association
09.1993 - 05.1994
Program Director
Belmont Senior Care
09.1992 - 12.1997
Masters of Social Work - Macro COPPA Program
BOSTON COLLEGE SCHOOL OF SOCIAL WORK
Bachelors of Social Work - Social Work, Sociology and Psychology
UNIVERSITY OF SOUTHERN COLORADO