Brenda Welch

• Typically led three proposals concurrently, working collaboratively with business leaders, capture managers, and operational teams to develop proposal strategy, identify differentiators, formulate win themes.
• Prepared proposal plans, compliance matrixes, outlines, schedules, templates, and kickoff briefs based on comprehensive RFP analysis.
• Developed quality proposal responses, interviewing subject matter experts to ensure informational accuracy.
• Played key role in ensuring proper coverage of proposal requirements in collaboration with sales, legal, finance, pricing, merchants, finance, and special teams (e.g. renovations).
• Determined assignments, coordinated reviews, and managed comment adjudication process.
• Honored with awards, recognition, and spot bonuses for top proposal wins.

• Guided comprehensive analysis of solicitation documents, coordinated content assignments and crafted winning proposals through effective management of entire process.
• Collaborated closely on data interpretation, skillfully editing complex proposals, and enhancing visual elements for impactful client solutions.
• Ensured editorial integrity by aligning technical responses seamlessly with solicitation requirements and business/price submissions.
• Managed three concurrent proposals for biopharma and biotechnology clients, showcasing consistent, high-quality work in afast-paced environment.
• Adaptable and proficient in learning new concepts quickly and efficiently.

• Managed 80+ winning bids and proposals, including renewals for the company's top three clients within four months.
• Demonstrated leadership skills in managing projects from concept to completion.
• Ensured the timely delivery of RFI/RFPs to industry-leading standards.
• Developed and oversaw a network of SMEs for collaborative proposal efforts.
• Coordinated and edited proposal input from various departments, optimizing contributions from sales, marketing, product teams, finance, commercial, legal, and delivery.
• Played a crucial role in producing and proofreading final drafts for bid and proposal submissions.

• Provided leadership, strategic direction, and recommendations for all communications related to political and legislative objectives for the legislative session.
• Coached executives on key talking points and communication strategies for different audiences.
• Maintained positive relationships with external marketing and PR teams, optimizing value with collaborative approach.
• Revamped online and print materials in collaboration with graphic designers, photographers and printers.
• Represented organization with media outlets and general public, conveying consistent messages to support objectives and positively spin current events.
• Revitalized employee communications to better convey important information and boost morale.
• Outsourced and managed videographers daily, as well as supervised creating and distributing a biweekly podcast. Responsible for writing and editing digital content.

• Played a pivotal role in corporate communication initiatives, crafting, editing, and managing internal communications and materials for a workforce of 4,000 employees spanning the United States and the United Kingdom.
• Ensured the accuracy, clarity, tone, and appropriateness of internal and external communications before dissemination.
• Managed content creation and brand engagement across various social media platforms such as Facebook, Twitter, Instagram, and LinkedIn.
• Spearheaded change-management communications and contributed to the strategic development of the brand, mission, vision, and values during a company merger.

(I freelanced while I was a stay-at-home mother and during gap periods in employment.)

• Served as Assistant Editor for The Health Journal in Williamsburg, VA.
• For various clients, wrote copy for print and digital advertisements, brochures, radio/TV commercials, direct mailers, video scripts, press releases, and websites.
• Researched and wrote white papers and technical articles, mailers, video scripts, press releases, and websites. Wrote, edited, and was project/publication manager for newsletters, blogs, magazines, and social media campaigns.
• Facilitated event planning, naming, and branding projects by writing for internal communications, external marketing, and public relations.
• Planned and implemented marketing campaigns.