Summary
Overview
Work History
Education
Skills
Timeline
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Brenda Barrera

Los Angeles,CA

Summary

Customer-oriented, strategic-thinking sales management professional successful in cultivating partnerships, retaining top accounts and growing profit channels. Multi-tasking and self-motivated leader with expertise in expanding network connections and persuasively introducing products. Well-versed in implementing pricing models, managing vendor relations and expanding territory.Energetic professional with documented success in managing retail sales, inventory control and advertising. Well-versed in running successful retail store, including opening and closing procedures. Talented at motivating employees to performance excellence.

Overview

19
19
years of professional experience

Work History

Store Manager

Mobile World Wireless
Inglewood, CA
07.2023 - Current
  • Conducted daily store operations, including opening and closing procedures and cash handling.
  • Developed strategies to maximize sales and profitability.
  • Established customer service standards and monitored staff compliance.
  • Implemented successful business strategies to increase revenue and target new markets.
  • Formed and sustained strategic relationships with clients.
  • Delegated work to staff, setting priorities and goals.
  • Maintained accurate records of employee performance reviews.
  • Created weekly work schedules for store personnel.
  • Performed regular price checks to ensure competitive pricing.
  • Trained and mentored associates to teach daily tasks and procedures.
  • Managed inventory tracking and physical inventory counts to minimize loss.
  • Completed thorough opening, closing and shift change functions to maintain operational standards each day.
  • Monitored employee performance and identified performance gaps for corrective action.
  • Built customer confidence by actively listening to concerns and complaints and quickly resolving issues.

Sales Representative

Spectrum
Los Angeles, CA
11.2022 - Current
  • Maintained relationships and followed up with customers.
  • Negotiated product sales and trade-in deals for maximum profit.
  • Engaged positively with each customer, providing professional and polite support for sales and service needs.
  • Supported sales team members to drive growth and development.
  • Resolved customer complaints regarding sales and service.
  • Placed orders and answered customer questions in-person, through email and over phone to maximize customer service.
  • Identified customer needs to deliver relevant product solutions and promotions and meet target budgets.
  • Developed targeted lists and new business opportunities, accelerating sales process to achieve results.
  • Developed customized sales techniques to successfully sell and upsell services to new and existing clients.
  • Created successful strategies to develop and expand customer sales.
  • Used technology resources to assist customers in locating and selecting items.
  • Assessed customer needs to provide assistance and information on product features.
  • Assigned tasks to associates to fit skill levels and maximize team performance.
  • Completed thorough opening, closing and shift change functions to maintain operational standards each day.

Sales Team Leader

House of Hair
City of Los Angeles, CA
12.2020 - 11.2022
  • Inventoried stock and placed new orders to keep supplies within optimal levels for expected demands.
  • Kept work areas clean, neat and organized for optimal productivity and worker safety.
  • Kept stockroom orderly, accessible and safe with regular upkeep.
  • Checked customer orders, labeling and documentation prior to shipment to avoid delays.
  • Cultivated strong value-added relationships with customers by delivering accurate service and product knowledge to drive earnings.
  • Sold conditioner, shampoo, hair treatment and styling products to educate clients on proper hair care.
  • Managed store opening and closing procedures to optimize store readiness and maintain strict financial controls.
  • De-escalated problematic customer concerns, maintaining calm, friendly demeanor.
  • Educated customers on special pricing opportunities and company offerings.
  • Recommended improvements to products and services to mitigate complaints.
  • Stayed up-to-date on current and emerging trends to increase professional value and meet diverse client needs.
  • Selected hair colors, products and services based on customer preference and individually designed hair care plan.
  • Recommended hair styles to compliment clients' facial features and coloring.

Retail Sales Leader

Metro by T-Mobile
Los Angeles, CA
05.2009 - 01.2020
  • Taught employees how to meet operational and sales goals with proactive strategies.
  • Mentored employees and instructed on management of complicated sales, complex issues and difficult customers.
  • Resolved issues with cash registers,credit cards and printer
  • Worked closely with front-end staff to assist customers and maintain satisfaction levels.
  • Trained new team members in cash register operation, stock procedures and customer service.
  • Assisted customers with account updates, new service additions and promotional offers.
  • Assigned tasks to associates to fit skill levels and maximize team performance.
  • Supervised counting cash drawers and making bank deposits in compliance with store opening and closing procedures.
  • Built and maintained working relationships with peers and upper management.
  • Explained latest promotions, sales incentives and offerings to promote savings and drive sales.
  • Responded to customer inquiries and delivered appropriate information after carefully researching issues.
  • Greeted guests promptly with positive attitude and asked open-ended questions to better understand shopping needs.
  • Handled high volume sales with cash, credit and gift card transactions, balancing cash draw at end of shift with 100% accuracy rate.
  • Improved profitability by executing daily, weekly and monthly floor plan changes.
  • Monitored team sales targets and addressed deficiencies.
  • Built talented and successful team that increased department sales.
  • Provided in-depth information on product features so customers could make educated buying decisions.

Sales Representative

Chic Collection
Los Angeles, CA
07.2005 - 10.2008
  • Facilitated positive guest experiences by promptly locating desired items for customers.
  • Recovered clothing items from fitting rooms and returned to specified department areas.
  • Ticketed items with pricing and markdowns and restocked sales floor according to merchandising plan.
  • Followed company standards for merchandise presentation and planograms of best apparel and displays.
  • Implemented store visual standards with proper product placement and advertisement displays.
  • Performed stock processing by filling and stocking floor racks and backstock racks.
  • Recommended merchandise to customers based on needs and preferences.
  • Observed customer behaviors to identify security threats and escalate concerns to supervisors.
  • Monitored sales events, added new merchandise and rang up purchases.
  • Wiped down counters and conveyor belt to remove debris and maintain cleanliness.
  • Operated cash register, collected payments and provided accurate change.

Education

High School

Belmont Senior High School
Los Angeles, CA
06.2005

Certified Makeup And Hair Stylist -

TNT Makeup Academy
Chino Hills, CA
04.2019

Skills

  • Store opening and closing procedures
  • Retail inventory management
  • Accurate cash handling
  • Store operations
  • Commission sales
  • Build and retain customer relations
  • Reliable
  • MS office proficient
  • Outstanding communication skills
  • Exceptional customer service
  • Conflict resolution skills
  • Team-Oriented
  • Flexible Schedule
  • Bilingual ; fluent in English and spanish
  • Sales expertise
  • Retail Employee Training
  • Coaching and Mentoring
  • Problem-Solving
  • Stockroom Management
  • Shift Scheduling
  • Sales Growth
  • Performance monitoring
  • Goal Setting
  • Profit and Loss Management
  • Promotional planning
  • Inventory Control
  • Market Trend Awareness
  • Decision-Making
  • Highly motivated
  • Customer Service
  • Process Improvements
  • Budgeting and cost control
  • Safety mindset
  • Advertising and marketing
  • Sales Analysis
  • Strategic Planning
  • Store maintenance

Timeline

Store Manager

Mobile World Wireless
07.2023 - Current

Sales Representative

Spectrum
11.2022 - Current

Sales Team Leader

House of Hair
12.2020 - 11.2022

Retail Sales Leader

Metro by T-Mobile
05.2009 - 01.2020

Sales Representative

Chic Collection
07.2005 - 10.2008

High School

Belmont Senior High School

Certified Makeup And Hair Stylist -

TNT Makeup Academy

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Brenda Barrera