Brenda Lee Parker

Hickory Highland - April 2024 - December 2024

• Empowered to drive Hickory Highlands from foreclosure to sale/investor infusion.
• Reduced monthly evictions from 44 to fewer than 5 while driving occupancy from trending 42% to an impressive 90% pre-lease at the point of sale.
• Seven months, the turnkey process successfully turned 83% of the 460-unit community.
• Processed 421 inherited invoices from prior management, implemented purchase orders, and took charge of resolving $620,000 in bad debt write-offs that had remained unaddressed for six months before my arrival.
• Continuously assessed community goals and objectives, making data-driven decisions to align strategies with overall organizational priorities.
• Trained new staff members on effective use of digital tools for managing communications within the online community environment efficiently.
• Addressed and resolved tenant complaints and inquiries, maintaining high satisfaction.
• Immediately prioritized resident care and appreciation, earning client approval and participation in community events. Our first event saw an impressive turnout of over 80 residents.
• Conducted regular inspections to identify needed improvements and maintain highest standards.
• Managed social media channels effectively for improved brand visibility and increased audience interaction.
• Quickly prioritized clear communication with residents by developing bilingual social media and messaging, ensuring all residents received the same information.
• Streamlined operations by communicating efficiently with clients, keeping meticulous records, budget management, and internal collaboration.
• Maintained knowledge on lease and renewal rates to advocate for appropriate changes.
• Worked with maintenance staff to complete timely repairs and enhancements.
• Developed and managed budget for community projects, ensuring effective allocation of resources and financial sustainability.

2010 West End, Nashville - January 1, 2025 to Current

• Temporarily assigned to stabilize office operations and community dynamics while assessing the overall health of leasing performance, staff efficiency and resident engagement.
• Engaged mini-events and one large event each month.
• Implemented a four-part strategic plan to increase pet registrations, drive renewals, attract new applications, and convert over 43 waitlisted applicants into signed leases.
• Move the community from 13 registered pets to 33 in a 45-day period.
• Driving renewals became a key strategy in closing the back door while creating availability for waitlisted applicants. Within one week, we executed 56 renewals and secured 10 waitlist applications as signed leases.
• A key proponent in securing and locking in an internal partnership with VeryApt.com and Vanderbilt University, positioning our property as one of the eight recommended by advisors and department staff for both Vanderbilt University and Vanderbilt Hospital systems.
• Due to the PSA signed and the restrictions outlined in the agreement, we successfully increased pre-leasing from 88.16% to 92.45% in Q1.
• Financial operations have streamlined, resulting in a favorable Q1 NOI following an unfavorable NOI in 2024.

• Developed annual operating budgets, as well as, leasing and marketing strategies. Average annual occupancy 95.50%. Annual renewal rate 64%
• Streamlined property management processes for improved efficiency and cost savings. Processes for collections and delinquency strategy. Collected $92,500 Early Termination fees. Twenty-two months, zero AR. Processes for charging damages and cleaning. Both damage/cleaning charges posted and collected over $45,000 in 2023. Thus, offsetting sustainable turnkey key costs.
• Proven leadership skills in managing projects from concept to completion. Two major renovations, $690,000 and $1.4 million.
• Organized Award-Winning community events for residents, fostering positive relationships between tenants and management staff.

• Drove year-over-year business growth while leading operations, strategic vision, and long-range planning.
• Successful execution of numerous large-scale events while closely managing costs/budgetary constraints associated with event planning/management activities..
• Multi-site managing and financial reporting.
• Canyon, TX: Drove occupancy from 87% to 98%. Strategically fostered relationships with West Texas A & M University: the President, Governing Boards, Faculty, Administration, Staff and Students. Partnered with the University, Buff Transit. Negotiated CEV to be the only off-campus housing community partner with the University's shuttle service. The contract included our logo and name branded on Buff Transit shuttles. Negotiations also included all rights to Buff Sports Programs with marketing.
• Savannah/Statesboro, GA: Mission assigned to prepare community for sale. Fire, Life and Safety restore to code; physical property attributes; curb appeal; occupancy, and generate financial strength to deliver property to stabilization.
• Wilmington, NC: Tasked with $2 million rehab, occupancy and financial strength. This property thrived in six months with 99% occupancy, rehab project completed and enhanced relationships with University and surrounding communities.

• Developed and implemented successful marketing strategies to increase brand visibility and sales performance.
• Generated sponsorships with related and partnering entities to enhance marketing objectives.
• Coordinated with design and media teams to develop high-quality creative assets.
• Assigned to Forensic Team: Tasked to oversee, 1700 bed off-campus student property to build healthy relationships with University, market community, triple occupancy statistics and substitute boring to vibrant atmosphere.

• Managed $24 million, National Account sales channel with 122 dealers and 13 branches.
• Consolidated US and Canadian Purchasing Operations for Gas/Oil Facility Management/Apache Oil Exploration.
• Developed and planned sales training strategy, implement rolling out new hardware and software to 80,000 Schlumberger employees to one diversified product line.
• Partnered with Auto-CAD to re-design Digital Communication/Printing/Scan Systems with wide-format and new high speed digital arena.
• Created, engineered link and path for RICOH software to communicate to Auto-CAD and access all attributes. Patient pending. This process save three oil companies $2 million dollars each while engaging with remote gas exploration and off-shore drilling.
• Implemented digital conversion with Records Management: Stewart Title, Medical Clinic of Houston, and YMCA of USA.