Summary
Overview
Work History
Education
Skills
Certification
Timeline
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Brendan Bower

Columbus,OH

Summary

Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Web Publisher

Three Ships
04.2022 - 01.2024
  • Enhanced user experience by optimizing website layouts and web content for various devices and platforms.
  • Maximized search engine visibility by implementing effective SEO strategies and incorporating keyword optimization techniques.
  • Increased web traffic through strategic social media marketing campaigns and targeted advertising initiatives.
  • Improved website performance with regular updates, maintenance, bug fixes, and troubleshooting.
  • Collaborated with writers, editors, and designers to ensure high-quality content production for online publication.
  • Managed multiple projects simultaneously while adhering to tight deadlines and maintaining exceptional attention to detail.
  • Streamlined editorial processes for quicker content turnover and increased publishing efficiency.
  • Established a strong online presence by creating engaging blog posts, articles, and social media updates relevant to industry trends and audience interests.
  • Optimized load times for faster page rendering by compressing image files and minimizing CSS/JavaScript code.
  • Assisted in recruiting, training, and mentoring new team members to ensure a cohesive and productive work environment.
  • Evaluated third-party tools and platforms for integration into the web publishing process, balancing functionality with cost efficiency.
  • Designed templates, headers and footers, multi-column documents, tables and charts for [Area of expertise] needs.
  • Checked preliminary and final proofs for errors and made necessary corrections.

Web Producer

Mindstream Interactive
01.2020 - 01.2021
  • Clients list included MedStar, Safelite Auto Glass, Plaskolite, The Ups Store & The Columbus Region
  • Delivered updates, enhancements, and optimizations in a fast-paced, deadline intensive environment
  • Worked both independently and cross functionally to measure the level of effort of a task or project and allocated the time needed for completion
  • Created landing pages for clients in Wordpress and Sitefinity
  • Acted as CMS expert performing content audits, increasing page load speed, and optimizing SEO following best practiced methods
  • Created How-To Use CMS guides for client and internal use
  • Managed projects in Jira working cross functionally with a development team and creative team to deliver projects according to deadlines
  • Performed A/B testing before and after site launches ensuring perfection on all functionality
  • Responsible for quality assurance on all work and ticketing errors found in Jira to the appropriate department for resolution
  • Managed time and billed tasks accurately each day to ensure agency efficiency.

Web Operations Consultant

Scotts Miracle Gro
01.2019 - 01.2020
  • Created, implemented, and updated content across all SMG core eCommerce sites including Ortho, Miracle-Gro, Tom Cat, Roundup and Scotts.com
  • Worked within multiple content management systems
  • Responsible for designing the most converted landing pages (3.5%) increasing inbound site traffic (33%) and e-commerce sales (20%) over a six month tenure
  • Interpreted data into easy-to-read visualizations bridging the gap between sales, production, and marketing
  • Streamlined and documented our company processes step by step to execute tasks throughout our sites
  • Executed A/B testing and multivariate tests on website content to optimize UX performance
  • Wrote SEO to increase site traffic and improve search performance
  • Merchandised products for SMG's core sites and prepared and launched 2020 product line increasing site sales (15%)
  • Performed cleanup audits of our content management system assets across all Scott's core sites.

Digital Media Coordinator

Red Roof Inn
01.2018 - 01.2019
  • Created digital building blocks in Adobe Illustrator used to develop company's website for rebranding
  • Built customer experience pages for all Red Roof properties
  • Worked with organization's content management system to produce copy and content for website
  • Responsible for creating company icons and organizing images for all properties during the rebranding process in Adobe Creative Suite
  • Supported digital marketing team to launch and track successful campaigns
  • Color corrected property images in Photoshop and applied them to website
  • Enhanced company's website making it more user friendly and aesthetically appealing to consumers.

Education

Bachelor's Degree - Interactive Media Studies

Miami University
Oxford, Ohio
01.2017

Skills

  • WordPress
  • Gutenberg Blocks
  • Sitecore
  • Drupal
  • MSExcel
  • Google Sheets
  • HTML/CSS
  • Photoshop
  • Asana
  • Workfront
  • Jira
  • Content Management
  • Content Strategy
  • SEO
  • Copywriting
  • UX/UI Testing
  • Project Management
  • Quality Assurance

Certification

WordPress

  • LinkedIn Skill Assessment badge


HTML

  • LinkedIn Skill Assessment badge


MS Excel

  • LinkedIn Skill Assessment badge

Timeline

Web Publisher

Three Ships
04.2022 - 01.2024

Web Producer

Mindstream Interactive
01.2020 - 01.2021

Web Operations Consultant

Scotts Miracle Gro
01.2019 - 01.2020

Digital Media Coordinator

Red Roof Inn
01.2018 - 01.2019

Bachelor's Degree - Interactive Media Studies

Miami University

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Brendan Bower