BRENDAN CHIPLEY ROANE
Providence,RI
Summary
Experienced business development, communications, and events leader with a proven track record in overseeing marketing activities. Skilled in brand development, media and community relations, project management, strategy and planning, programming, entertainment, and special events. Specializes in catering to the needs of small businesses, community groups, and non-profits.
Overview
15
15
years of professional experience
Work History
Director of Marketing and Communications
G HOSPITALITY
09.2016 - 03.2025
- Developed, implemented and executed annual marketing strategies and planning around programming, events and campaigns for 8 business units in the hospitality sector
- Created staff-driven local marketing programs around dozens of area hotels and residential properties, conventions and conferences, local businesses, colleges and universities
- Established strategic partnerships with local organizations, businesses and community groups including promotions, sponsorships and donations
- Developed and managed annual marketing event planner and calendar
- Managed media relations including strategy, press release copy, distribution, outreach and partnerships
- Managed and maintained websites and online profiles to ensure consistent messaging across platforms and materials
- Executed email marketing programs including newsletters and guest-specific communications
- Coordinated all creation and design of collateral to support all business units’ marketing programs
- Managed concepts, planning, promotions and production for hundreds of special events to support overall marketing success
Restaurant and Communications Director
LOCAL 121
01.2015 - 05.2016
- Worked directly with clients in the planning and execution of corporate, social and educational events in the restaurant’s multiple event spaces
- Developed outreach programs that promoted the restaurant towards the tourism market including, conventions, conferences and weddings
- Assisted the owners with all marketing and public relations programs and strategies
- Responsible for managing the bar and dining room employees, scheduling and staffing, team building exercises, staff education, and overseeing all restaurant programming
Marketing Consultant
THE DEAN HOTEL
10.2013 - 05.2014
- Developed initial hotel marketing strategy, community outreach and pre-opening activities including the development of budgets, sponsorships, advertising and marketing costs for the 2014 fiscal year
- Acted as the liaison between ownership and the hotel’s public relations agency, conducting press site visits, tours and media interviews resulting in multiple local, regional and international press coverage
- Assisted the General Manager with hotel opening operations including hiring hotel employees, brand and staff training, event planning and production of grand opening event
Director of Marketing & Events
GRACIE'S
09.2010 - 07.2013
- Planned and executed over 100 corporate, social, educational and non-profit events each year
- Worked as a community ambassador representing Gracie’s at local business and community events
- Collaborated with the restaurant’s publicist and graphic designer on all marketing content and collateral
- Conceptualized and launched initial marketing and media campaign for Ellie's Bakery in 2012
Event Production Manager
FREELANCE
01.2013 - 07.2018
- Eat Drink RI Festival - 2013
- FirstWorks 10th Anniversary Gala - 2014
- Providence Mayoral Inauguration - 2015
- Rhode Island Pride Festival - 2015 to 2018
- PVDFest - 2016 to 2018
Education
Some College (No Degree) - Travel and Tourism
Johnson & Wales University
Providence, RISome College (No Degree) - Marketing and Public Relations
Temple University
Philadelphia, PABusiness Management
Quinnipiac University
Hamden, CTSkills
- Community engagement
- Media relations
- Campaign management
- Marketing plan development
- Promotional planning
- Marketing strategy
- Event planning
- Strategic partnerships
- Business development and planning
- Public relations strategies
- Business relationship cultivation
- Marketing communications
Timeline
Director of Marketing and Communications
G HOSPITALITY
09.2016 - 03.2025
Restaurant and Communications Director
LOCAL 121
01.2015 - 05.2016
Marketing Consultant
THE DEAN HOTEL
10.2013 - 05.2014
Event Production Manager
FREELANCE
01.2013 - 07.2018
Director of Marketing & Events
GRACIE'S
09.2010 - 07.2013
Some College (No Degree) - Travel and Tourism
Johnson & Wales University
Some College (No Degree) - Marketing and Public Relations
Temple University
Business Management
Quinnipiac University
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