BRENDAN CRUMP
New York,NY
Summary
Marketing & Project Management Professional
A top-performing marketing and project management professional credited with combining project management, communications, content creation, marketing, and business administration expertise in order to increase productivity and ROI. Highly accomplished in building and maintaining solid business relationships, while meeting objectives and proactively identifying opportunities.
Overview
15
15
years of professional experience
Work History
Programming/Podcast Strategist
NPR
08.2022 - Current
- Strategize, implement, and maintain program initiatives that adhere to organizational objectives.
- Maintain organizational standards of satisfaction, quality, and performance.
- Managed program and podcast teams for optimal return on investment delegating cross-project initiatives.
- Coordinated with podcast and program analytics teams to drive downloads on various digital platforms growing our audience by 5% year over year.
- Project managed show launches with communications, marketing, and social teams for successful ROI and audience engagement.
- Managed external events and road for various podcasts for continued audience growth and engagement.
Business Administration
CNN
08.2017 - 08.2022
- Created social media content and managed social media calendar for talent and show across various platforms.
- Worked directly with talent as anchor producer on set during live show for breaking news content and editorial research.
- Provided support to designers in creating digital designs, layouts, and other related still graphic assets for the content development team including presentations, pitch decks, newsletters, and mocks.
- Managed existing designs and created visually engaging thumbnails, key art, and hero images on platform editorial content imagery.
- Created and managed project plans, timelines and budgets.
- Continuously monitored and identified key performance indicators, including analyzing consumer/agent feedback to make recommendations based on data to improve product performance.
- Iterate on existing thumbnail designs and preview imagery to create multiple layouts and options for maximum audience impact.
- Partnered with content strategy, programming and digital operations teams to develop domestic and global strategies to drive volume and content delivery.
Practice Coordinator
Woodruff Sawyer & Co
05.2016 - 05.2017
- Worked closely with business leadership team to schedule all project activities moving them through various stages of development, using project management software to keep track of job status.
- Managed project team members, calendars, and tasks, coordinating milestones and deadlines, assigning and prioritizing jobs and tasks, and keeping staff on track.
- Appointed as Brand Ambassador to help implement company brand focus assessing current state for leveraging and rollout of companywide strategic plan.
- Collaborated with Account Executives pinpointing obstacles to successfully meet all client deadlines and requests.
- Proactively protected timelines and fearlessly vocalized challenges, effectively finding solutions to ensure timely delivery of client requests and deliverables.
- Coordinated with Inclusion & Diversity Program Managers and Executives on various projects and Employee Resource Group events.
- Developed policies and procedures for effective practice management.
Integrated Marketing Project Manager (Contract)
Oprah Winfrey Network
03.2015 - 10.2015
- Streamlined integration of project coordination and CRM daily keeping track of project deliverables and scope.
- Worked to consistently improve maintenance of project calendar, project budgets, expense reporting, and project administration assistance.
- Excelled at project coordination and researching programming development content for digital and on-air platforms.
- Brainstormed sessions with project manager and coordinates with production teams on shoots for OWN online content.
Research Project Coordinator & Executive Assistant
NICKELODEON
03.2008 - 01.2015
- Effectively managed ongoing projects for important CRM projects, product testing, property testing, and pilot testing.
- Reduced design expenses 60% by creating reels and innovative templates for imperative marketing and research projects in SharePoint and Adobe creative suite.
- Successfully mastered project management software tools such as Asana and Microsoft OneNote; efficiently handled projects, project deliverables, timelines, and budgets.
- Developed and managed rolling wave plans for research projects successfully tracking project deliverables.
- Scheduled and facilitated meetings between project stakeholders to discuss deliverables, schedules and conflicts.
Education
Bachelor of Arts - Communications
Fordham University
Bronx, NY05.2006
Skills
- Content Management
- Programming
- Brand Marketing
- Project Management
- Digital Product Management
- Digital Advertising
- Marketing Analysis
- Research & Development
- Communications
- Google Suite
- Program Development
- Marketing & Sales
Timeline
Programming/Podcast Strategist
NPR
08.2022 - Current
Business Administration
CNN
08.2017 - 08.2022
Practice Coordinator
Woodruff Sawyer & Co
05.2016 - 05.2017
Integrated Marketing Project Manager (Contract)
Oprah Winfrey Network
03.2015 - 10.2015
Research Project Coordinator & Executive Assistant
NICKELODEON
03.2008 - 01.2015
Bachelor of Arts - Communications
Fordham University
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