Brendan Erie
Ontario,United States
Summary
A dynamic leader with over a decade of strategic leadership experience in the hospitality and restaurant industry. Proven expertise in managing 380+ locations, driving $580 million in revenue, and cultivating employee and franchise partnerships to enhance performance. Successfully implemented operational optimization strategies leading to year-over-year increases in revenue and guest satisfaction. Known for spearheading initiatives that improve brand reputation and team performance. Ready to leverage a strong track record of growth and operational excellence to deliver value to the organization.
Overview
25
25
years of professional experience
Work History
Regional Director of Brand Performance
G6 Hospitality
08.2021 - Current
- Oversee and provide strategic consultation for 380+ locations across the California, Arizona, New Mexico, and Texas markets, managing $580 million in annual revenue
- Cultivated robust partnerships with franchisees, driving performance enhancements and brand expansion
- Championed a high-performing team of 6 Brand Performance Directors, each managing over 60 locations
- Served as Product Owner during the successful company-wide transition from FranConnect to Salesforce, optimizing operations and enhancing efficiency
- Delivered year-over-year increases in RevPAR and ADR through targeted strategies in quality management, revenue optimization, and STR analysis
- Achieved consistent year-over-year growth across all key performance indicators, including revenue, quality, and brand growth
- Spearheaded the creation and implementation of a new Multi-Unit Owner Brand Performance role, offering targeted consulting and support to key multi-unit owner-operators
- Held full P&L accountability for two regional markets, significantly driving profitability and cost management
- Orchestrated a company-wide initiative focused on revitalizing brand reputation, implementing cost reduction measures, and refining business strategy for sustained growth and success
Director of Brand Performance
G6 Hospitality
01.2021 - 08.2021
- Managed and consulted for 80+ locations within Central and Southern California markets, overseeing $150 million in revenue
- Fostered strong relationships with franchise partners to enhance performance and drive brand growth
- Implemented a comprehensive training program to solidify Brand Standards across the region, resulting in a 15% increase in QA Audit scores
- Increased online reviews and NPS scores in the first year, enhancing overall customer satisfaction
- Successfully guided the area to achieve the #1 ranking in the company across all KPIs
- Coached the bottom 15 franchises out of default status, restoring them to good standing
- Achieved year-over-year increases in both RevPAR and ADR through adept quality and revenue management
- Held full P&L responsibility for the area
Director of Operations
G6 Hospitality
11.2016 - 01.2021
- Directed strategic operations for 35 Motel 6 properties in Los Angeles, Orange County, and Central Coast
- Cultivated performance-driven relationships with team members, achieving the top online review scores in the division nationwide
- Managed $75 million in annual sales, ensuring financial robustness
- Elevated online reviews and NPS scores within the first year, markedly enhancing customer satisfaction and brand reputation
- Guided the region to achieve the #1 ranking company-wide, setting new performance benchmarks
- Implemented innovative policies and procedures nationwide to enhance KPIs
- Held full P&L accountability for the region, optimizing financial performance and cost control
- Collaborated in the development and rollout of a human capital management (Workday) system, overseeing sprints, defects, and end-to-end testing
- Led the company with employee training compliance
- Reduced CPRR for all supplies with strategic ordering strategies
- Reduced MPR throughout the Division by implementing a clean team efficiency review
- Company trainer, mentor, and coach for new DO and area managers
- Led company initiative rebuilding brand reputation, cost reduction, business strategy, and development.
- Organized peak season initiative to maximize positive brand exposure during the busiest season of the year
- Grew RevPAR by 3.5% throughout the division by capitalizing on room inventory and ADR
Regional Leader West Coast Operations
Cava Grill
02.2015 - 11.2016
- Directed all West Coast operations and development, driving strategic growth and operational excellence
- Achieved a $10,000 increase in weekly sales at underperforming locations within two months
- Spearheaded the opening of 7 new locations, with an additional 6 in the construction pipeline at the time of departure
- Managed a $3 million sales volume per location, ensuring solid financial performance and operational efficiency across the region
- Instituted new policies and procedures to comply with California state laws, driving operational standardization and regulatory adherence
- Held full P&L responsibility, optimizing profitability and cost management across the region.
- Delivered a remarkable 15% sales increase within the first 90 days, demonstrating swift and impactful leadership
- Oversaw the introduction and market testing of new products and items across the West Coast, ensuring alignment with consumer demand and regional preferences.
Regional Director
Baja Fresh
08.2012 - 02.2015
- Managed all 14 corporate locations within the company across California and Nevada
- Held full P&L responsibility for all corporate locations, overseeing over $18 million in annual sales across 13 stores
- Built and maintained strong relationships with 20 franchised locations throughout California
- Revitalized company culture and successfully reduced turnover by half, championing the company's re-launch and re-organization
- Opened two new locations and executed four remodels
- Achieved an 8% increase in comparable sales throughout the company and boosted overall company profits by 4%
- Rebuilt company culture and cut turnover by half
- Champion of the company's re-launch and re-organization
- Oversaw training and managed the company's R&D
Director of Operations
Pizza Loca
08.2010 - 09.2012
- Managed operations for 32 locations within the company
- Hired, trained, and mentored a workforce of 480 employees
- Held full P&L responsibility, managing over $25 million in sales across 32 stores
- Spearheaded the opening of 4 new locations, including site selection
- Increased comparable sales by 12% across the company, enhancing overall profitability by 5%
- Raised company profits by 5%.
- Led the company's re-launch and re-organization
- Implemented new policies and procedures to optimize efficiency and protect assets
- Helped create online ordering platform and phone-ordering application; utilized geo-fencing application to target guest direct push
- Assisted in reworking the website, using SEO/SEM techniques to drive traffic. Implemented content marketing via Instagram/Facebook to target millennial & gen Z customers) Developed affiliate marketing strategy and partnered with influencers to promote the brand
District Manager
Taco Bell
10.2006 - 08.2010
- Hired, trained, and mentored 240 employees, ensuring effective staff development
- Held full P&L responsibility for 10 locations, managing over $12 million in annual sales
- Promoted to General Manager within 6 months and ascended to District Manager in 2 years
- Reduced food costs by 1.5% and elevated customer survey scores from 87% to 98%
- Raised company profit from 17% to 21%
- Raised sales in the area with customer incentives to drive repeat customers
- Responsible for all IT issues in the area
- Developed 7 shift managers to General Managers within a year
Military Police Officer
United States Marine Corps
06.2000 - 07.2004
- Awarded the National Defense, Good Conduct, and Naval Achievement medals
- Promoted to Corporal pay grade E-4
- Responded quickly to emergencies while exercising sound judgment under pressure, mitigating potential risks to personnel and property.
- Maintained strict adherence to military law enforcement standards, resulting in a safe environment for personnel and civilians.
- Manned base entry points to provide 24/7 force protection, reviewing identifications, searching vehicles, and verifying deliveries prior to entrance to secure areas.
- Patrolled base facilities and housing areas to deter crime, monitor activities, and provide force protection.
- Conducted thorough investigations into criminal activity on base, leading to successful apprehension and prosecution of offenders.
Skills
- Multi-Unit Leadership
- P&L Management
- Strategic Growth
- Business Development
- Operational Excellence
- Revenue Optimization
- Cost Control
- Microsoft Office Suite
- Salesforce
- Franchise Operations
- Brand Strategy
- Customer Experience
- Brand Reputation Management
- Team Development
- Staff training and development
Websites
Timeline
Regional Director of Brand Performance
G6 Hospitality
08.2021 - Current
Director of Brand Performance
G6 Hospitality
01.2021 - 08.2021
Director of Operations
G6 Hospitality
11.2016 - 01.2021
Regional Leader West Coast Operations
Cava Grill
02.2015 - 11.2016
Regional Director
Baja Fresh
08.2012 - 02.2015
Director of Operations
Pizza Loca
08.2010 - 09.2012
District Manager
Taco Bell
10.2006 - 08.2010
Military Police Officer
United States Marine Corps
06.2000 - 07.2004
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