BRENDAN GAMACHE

Leading CRM strategy and lifecycle marketing for multi-brand test preparation company, managing customer journeys across 7 educational verticals with focus on behavioral analytics and scalability.

Strategic Systems Architecture:

• Designed comprehensive CRM infrastructure supporting behavioral segmentation across multiple product lines, enabling personalized customer experiences that contributed to 14% lift in influenced revenue.
• Architected AI-powered welcome series incorporating predictive engagement scoring and behavioral triggers, resulting in 35% improvement in trial-to-paid conversion rates and enhanced customer lifetime value.
• Built scalable campaign production framework managing 100+ monthly marketing touchpoints across email, SMS, and omnichannel experiences while reducing operational overhead by 150+ hours annually.

Cross-Functional Leadership & Strategy:

• Developed high-performing teams by providing mentorship, guidance, and opportunities for professional growth.
• Cultivated a positive work environment that fostered employee engagement, increased retention rates, and boosted overall team morale.
• Partner with Product Marketing and Sales leadership to align CRM strategy with broader business objectives, optimizing lead generation workflows and attribution modeling across customer acquisition funnel.
• Collaborate with engineering and product teams to integrate customer behavioral insights into product development and user experience optimization.

Technology & Innovation:

• Advanced proficiency in HubSpot CRM architecture, Looker analytics, and AI-powered content generation (ChatGPT, Jasper).
• Expertise in marketing automation, behavioral analytics, and cross-channel attribution modeling.

Served as Email Marketing Manager for multiple Costco business units, developing segmentation strategies and analytical models for one of the world's largest retail membership organizations.

Strategic Account Management:

• Managed email marketing operations for multiple Costco divisions, developing targeted campaigns that supported enterprise-level branding objectives and member engagement strategies across diverse product categories.
• Built comprehensive segmentation frameworks leveraging customer behavioral data to optimize message targeting and improve campaign performance across Costco's massive membership base.
• Collaborated with internal analytics team to design advanced predictive modeling systems, contributing to development of one of the platform's highest-performing customer engagement models.
• Supported organizational growth by identifying new market opportunities and strategizing on how to effectively reach these audiences via email campaigns.

Campaign Development & Optimization:

• Designed innovative email marketing strategies that enhanced Costco's market penetration efforts while maintaining brand consistency across multiple business verticals.
• Developed data-driven approaches to email personalization and customer journey optimization, working with analysts to translate complex membership data into actionable marketing insights.

Provided comprehensive digital marketing consulting for healthcare professionals, designing full-funnel customer acquisition strategies.

• Built complete customer acquisition infrastructure including website development, LinkedIn outreach campaigns, and email marketing systems.
• Developed targeted email list of 700+ industry professionals within 2 months through strategic relationship building.
• Designed conversion funnels collaborating with medical professionals to optimize patient acquisition from digital campaigns.

Led B2B database marketing initiatives for Expedia's partner ecosystem, managing CRM strategy and lead generation for hotels, hospitality businesses, and destination marketing organizations (DMOs).

Key Achievements:

• Developed comprehensive B2B lead nurturing framework in HubSpot, creating targeted email workflows and landing pages to convert hospitality partners and drive business development.
• Designed industry-specific email templates and conversion-focused messaging for hospitality sector, resulting in 29% increase in partner engagement rates.
• Led SEO optimization initiatives targeting B2B travel industry keywords, generating 13% increase in organic search impressions and 11% improvement in partner acquisition landing page traffic.