Summary
Work History
Skills
Websites
Timeline
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Brendan Hsu

Austin

Summary

Creator-led marketing professional with hands-on experience owning social content from concept to execution. Built and scaled a personal TikTok account to over 400K followers, and produced high-performing short-form content for both organic social and UGC-style paid ads. Experienced in collaborating within a marketing team to develop content strategy, align messaging, and execute product-focused campaigns, while also operating independently when needed.

Work History

Marketing Lead

Endorfix
Austin
2025 - 2026
  • Owned social content and creative execution for the brand, serving as the primary marketing operator.
  • Produced both organic social videos and UGC-style Meta ad creatives across Facebook, Instagram, and short-form platforms.
  • Developed content strategy, messaging angles, and creative direction aligned with brand goals and product launches.
  • Managed the full creative workflow: ideation, scripting, filming, editing, publishing, and iteration.
  • Tested hooks, formats, and messaging to improve engagement and ad performance.
  • Adapted content based on performance data, feedback, and trend shifts.

Marketing Manager

Pickleland
Austin
2025 - 2025
  • Led marketing execution for a local sports and events brand, focusing on social media, email, and event promotion.
  • Planned and produced short-form social content to promote events, programs, and brand engagement.
  • Managed weekly email campaigns, highlighting upcoming events, driving attendance, and repeat participation.
  • Coordinated promotional messaging across social platforms and community channels.
  • Adapted content and promotions based on audience response and event performance.

Content Creator

Self Employed
Austin
2022 - 2025
  • Built and managed a TikTok account to over 400K followers through consistent, high-engagement, short-form video content.
  • Created creator-led promotional videos for consumer and gaming brands, driving brand visibility and audience engagement.
  • Owned the full content lifecycle: ideation, filming, editing, posting, and performance iteration.
  • Collaborated directly with brands to develop content aligned with campaign goals, audience expectations, and platform trends.
  • Tested hooks, formats, pacing, and visual styles to optimize retention, reach, and engagement.
  • Analyzed performance metrics to inform creative decisions, and improve consistency over time.
  • Managed brand relationships and deliverables, ensuring timely execution, and successful partnerships.

Carpet Technician

Steam Master Carpet & Upholstery Cleaning
Austin
2024 - 2024
  • Delivered in-home services while managing customer communication, scheduling, and on-site expectations.
  • Represented the brand directly in customer homes, maintaining a professional, trustworthy experience that drove repeat business and referrals.
  • Worked independently to execute jobs efficiently and consistently, adapting to varied environments and client needs.

Lead Mover / Driver

Einstein Moving Company
Austin
2021 - 2022
  • Led residential moving jobs, coordinating team workflow, timelines, and on-site communication to ensure smooth, on-schedule execution.
  • Served as the primary point of contact for customers, maintaining professionalism, and resolving issues in real time.
  • Operated company vehicles and managed job logistics, adapting quickly to changing conditions and client needs.

Skills

  • Content Strategy
  • Social Media Marketing
  • Short-Form Video Creation (TikTok, Reels, Shorts)
  • UGC-Style Content (Organic & Paid Social)
  • Video Production & Editing
  • Hook Development & Retention Optimization
  • TikTok Growth Strategy
  • Meta Ads Creative (Facebook & Instagram)
  • Performance Analysis
  • Audience Engagement
  • Brand Management
  • On-Camera Performance
  • Creative Testing & Iteration
  • Trend Analysis & Adaptation
  • End-to-End Content Production

Websites

Timeline

Marketing Lead

Endorfix
2025 - 2026

Marketing Manager

Pickleland
2025 - 2025

Content Creator

Self Employed
2022 - 2025

Carpet Technician

Steam Master Carpet & Upholstery Cleaning
2024 - 2024

Lead Mover / Driver

Einstein Moving Company
2021 - 2022

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Brendan Hsu