Brendan Long
South Burlington,VT
Summary
As a Digital Analytics Manager, I am a data-driven strategist who leverages my expertise in analytics, technology, and business acumen to help organizations make informed decisions. With years of experience in analyzing website and digital marketing data, I am well-versed in using industry-leading tools and techniques to optimize digital channels, identify user behavior patterns, and measure ROI. My strong communication and leadership skills enable me to collaborate with cross-functional teams to align business objectives with actionable insights. I am committed to staying current on emerging trends and technologies in the digital analytics space to ensure that my clients are at the forefront of innovation. Overall, I am a results-oriented professional who thrives in a fast-paced environment and is dedicated to delivering measurable value to the organizations I serve.
Overview
8
8
years of professional experience
Work History
Manager, Digital Sales & Analytics
Momentum Financial Services Group
SOUTH BURLINGTON, VT
12.2021 - Current
- Aligned analytic activities to overall business strategy to drive direction of team, projects and processes.
- Optimized digital funnel resulting in 100% growth compared to previous year
- Cultivated business requirements and KPIs, created analytical hypotheses and identified solutions.
- Mapped current business and operational processes and recommended areas for improvement.
Enterprise Insights Analyst II
Cox Automotive
Burlington, VT
09.2021 - Current
- Provides comprehensive data analysis, reporting, and recommendations across product services and platforms.
- Collaborate with stakeholders to develop and refine reporting dashboards for Enterprise Clients (Internal and External) that meet their unique needs.
- Provides insights using data visualization and storytelling techniques to clearly address the needs and questions of stakeholders.
- Creatively incorporate new types of data into custom insights that provide direction guidance towards business questions.
Enterprise Insights Analyst
Cox Automotive
Burlington, VT
01.2020 - 09.2021
- Investigated new data sources and worked on constructing and updating data pipelines responsible for delivering data to existing databases.
- Synthesized current business intelligence data to produce reports and polished presentations, highlighting findings and recommending changes.
- Incorporate feeds from the new data sources into snowflake and vertical data warehouses.
- Evaluated trends to understand competitive environments and assess current strategies.
Digital Strategist, Strategic Partnerships
Dealer.com
Burlington, VT
12.2017 - 01.2020
- Led projects to redesign web pages, diversify strategies and revitalize social media presence.
- Strengthened brand communication with in-depth analyses of competitors, market and economic changes.
- Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement.
- Measured and evaluated brand digital performance to present weekly findings to executive business leaders.
Service Excellence & Alignment Lead
Dealer.com
Burlington, VT
04.2017 - 12.2018
- Liaised between executives and Sales team, facilitating smooth communication and successfully achieving a smooth transition into new sales funnels.
- Oversaw problem resolution to address barriers to operational efficiency.
- Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
- Reviewed performance data to monitor and measure productivity, goal progress and activity levels.
Education
Bachelor of Arts - Marketing
Colorado State Universty
Aurora05.2021
Bachelor of Arts - Political Science
Saint Michaels College
Colchester VT05.2015
Skills
- Project Management
- Market Analysis
- Goals and performance
- Business Analysis
- Strategic Planning
- Requirements Analysis
- Program Management
- Cross-Functional Team Collaboration
- Vendor Management
- Strategic thinking
- Brand Development
Timeline
Manager, Digital Sales & Analytics
Momentum Financial Services Group
12.2021 - Current
Enterprise Insights Analyst II
Cox Automotive
09.2021 - Current
Enterprise Insights Analyst
Cox Automotive
01.2020 - 09.2021
Digital Strategist, Strategic Partnerships
Dealer.com
12.2017 - 01.2020
Service Excellence & Alignment Lead
Dealer.com
04.2017 - 12.2018
Bachelor of Arts - Marketing
Colorado State Universty
Bachelor of Arts - Political Science
Saint Michaels College
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