Brendan Murray
New Braunfels
Summary
Dynamic Sales Manager with a proven track record at Griffith Ford, driving revenue growth through strategic sales planning and exceptional customer relationship management. Expert in negotiation and team leadership, I consistently exceed sales targets while fostering strong client connections and enhancing team performance. Skilled in CRM tools, I leverage data analysis to optimize sales strategies.
Overview
9
9
years of professional experience
Work History
Sales Manager
Griffith Ford
01.2023 - Current
- Lead and supervise a team of sales professionals, ensuring daily operations run smoothly and sales targets are met or exceeded.
- Develop and execute strategic sales plans to drive revenue, customer acquisition, and overall dealership growth.
- Oversee inventory management, ensuring the right stock of vehicles is available and aligned with customer demand.
- Monitor sales performance metrics, analyze trends, and implement action plans to achieve sales goals.
- Cultivate strong relationships with new and existing customers, ensuring satisfaction and fostering repeat business.
- Implement training programs to enhance the sales team’s product knowledge, customer service skills, and sales techniques.
- Negotiate pricing and financing options, collaborating with the finance department to create tailored solutions for customers.
- Conduct market research to understand competitors' pricing strategies and customer preferences, adjusting sales strategies accordingly.
- Handle customer inquiries, resolve complaints, and address any service issues to ensure customer satisfaction.
- Develop and maintain marketing strategies, promotions, and advertisements to increase foot traffic and sales.
- Prepare and present regular sales reports to senior management, detailing performance, market conditions, and future goals.
- Manage the dealership’s sales budget, forecasting monthly and quarterly goals, and ensuring profitability.
Finance Manager
Griffith Ford
04.2020 - 01.2023
- Oversee the dealership’s finance and insurance (F&I) department, ensuring all financial transactions are processed accurately and efficiently.
- Work closely with customers to understand their financing needs and present tailored loan or lease options that meet their budget and credit profile.
- Negotiate with financial institutions and lenders to secure competitive financing terms and favorable rates for customers.
- Review and prepare financial paperwork, ensuring all contracts and documents comply with legal and regulatory requirements.
- Explain the details of financing agreements, including loan terms, interest rates, down payments, and monthly payments, to customers.
- Collaborate with sales managers and sales teams to ensure a seamless transition from vehicle selection to financing options, improving customer satisfaction.
- Manage the F&I department’s inventory of financial products, such as extended warranties, insurance, and protection plans, recommending the best options to customers.
- Monitor customer credit reports and assess financial risk, advising management on potential concerns and opportunities.
- Track and report on financing performance metrics, including approval rates, product penetration, and gross profit.
- Ensure all financial transactions are recorded accurately and submitted in a timely manner for auditing and compliance purposes.
- Stay up-to-date with industry trends, changes in finance regulations, and market conditions to provide informed and effective recommendations to customers and management
Internet Sales Director
Griffith Ford
04.2018 - 04.2020
- Lead and oversee the dealership’s online sales operations, including the management of the website, online marketing, and e-commerce strategies.
- Develop and implement digital sales strategies to drive traffic, increase lead generation, and maximize online sales conversions.
- Manage the internet sales team, providing training, guidance, and motivation to achieve monthly and quarterly sales targets.
- Coordinate with the marketing department to create and execute online advertising campaigns, promotions, and digital content.
- Monitor and analyze online sales performance metrics, including website traffic, conversion rates, and customer engagement, to refine and improve sales strategies.
- Optimize the dealership’s online presence, ensuring accurate and compelling vehicle listings, timely responses to customer inquiries, and an exceptional customer experience.
- Collaborate with the sales management team to ensure seamless integration between online leads and in-store sales processes.
- Manage the dealership’s presence on third-party platforms (such as Autotrader, Cars.com, etc.) to expand reach and generate leads.
- Oversee customer relationship management (CRM) systems, ensuring that leads are followed up on promptly and tracked throughout the sales cycle.
- Stay current on the latest automotive industry trends, technologies, and online sales best practices to maintain a competitive edge.
- Analyze competitor websites and digital strategies to ensure the dealership remains competitive in the market.
- Report directly to senior management on online sales performance, trends, and opportunities for growth.
Sales Associate
San Marcos Dodge
03.2016 - 04.2018
- Greeted and assisted customers in selecting vehicles based on their needs, preferences, and budget, providing exceptional customer service.
- Conducted product demonstrations, highlighting key features, specifications, and benefits of various models to ensure informed purchasing decisions.
- Built and maintained strong relationships with customers, leading to repeat business, referrals, and increased customer satisfaction.
- Negotiated pricing, financing options, and trade-in values with customers, ensuring the best deals while meeting dealership goals.
- Managed customer inquiries, responded promptly to leads via phone, email, and online platforms, and followed up to close sales.
- Collaborated with the finance department to guide customers through the financing process, presenting various loan and lease options.
- Maintained up-to-date knowledge of new inventory, industry trends, and competitive offerings to effectively communicate and upsell products.
- Met or exceeded monthly sales quotas by consistently achieving high conversion rates from customer interactions to vehicle sales.
- Coordinated test drives, assisted with vehicle selection, and processed paperwork accurately, ensuring a smooth transaction process.
- Utilized dealership’s CRM system to track leads, manage follow-ups, and ensure no potential sales opportunities were missed.
- Participated in ongoing training sessions to improve sales techniques, product knowledge, and customer service skills.
Education
High School Diploma -
New Braunfels High School
New Braunfels, TXSkills
- Sales Skills:
- Sales Strategy Development: Creating and executing sales plans to meet or exceed targets
- Lead Generation & Prospecting: Identifying and nurturing potential customers to build a strong sales pipeline
- Sales Forecasting: Predicting future sales trends and setting realistic goals
- Negotiation & Closing Sales: Skilled in negotiating deals and closing sales successfully
- Customer Relationship Management (CRM): Experience using CRM software (eg, Salesforce, HubSpot) to track leads, manage customer relationships, and improve sales processes
- Product Knowledge: Deep understanding of the products/services being sold to effectively communicate benefits to customers
- Market Research: Conducting research on market trends, customer behavior, and competitors to stay ahead
- Account Management: Managing and nurturing long-term relationships with clients to drive repeat business and loyalty Leadership & Management Skills:
- Team Leadership & Motivation: Leading, coaching, and motivating sales teams to reach sales goals and improve performance
- Training & Development: Developing training programs to increase sales team skills, product knowledge, and customer engagement
- Conflict Resolution: Managing conflicts within the team or with clients and finding mutually beneficial solutions
- Performance Management: Setting performance goals, conducting performance reviews, and providing feedback to improve individual and team performance Communication & Interpersonal Skills:
- Effective Communication: Strong verbal and written communication skills to interact with clients, team members, and senior management
- Active Listening: Understanding customer needs and responding with tailored solutions
- Customer Engagement: Building rapport and trust with clients through personalized and proactive communication
- Relationship Building: Cultivating strong, long-term relationships with customers, vendors, and internal teams Analytical & Organizational Skills:
- Data Analysis & Reporting: Analyzing sales data, performance metrics, and customer feedback to improve sales tactics
- Time Management: Efficiently managing multiple priorities and meeting deadlines
- Problem-Solving: Identifying challenges and finding creative solutions to overcome obstacles
- CRM Management: Expertise in managing customer interactions, tracking sales progress, and organizing data to improve productivity Sales Tools & Technology Skills:
- Salesforce & CRM Software: Experience using various CRM platforms to track and manage leads and sales activities
- Microsoft Office Suite: Proficient in Word, Excel, and PowerPoint for presentations, reports, and analysis
- Email Marketing Tools: Familiar with using tools like Mailchimp or Constant Contact for email campaigns
- Social Media & Digital Marketing: Knowledge of using digital platforms (LinkedIn, Facebook, etc) to generate leads and increase brand awareness Customer Service Skills:
- Customer Needs Analysis: Understanding client needs and matching them with the right product or service
- Upselling & Cross-selling: Identifying opportunities to sell additional products or services that meet the customer’s needs
- Customer Retention: Strategies for building customer loyalty and reducing churn
Timeline
Sales Manager
Griffith Ford
01.2023 - Current
Finance Manager
Griffith Ford
04.2020 - 01.2023
Internet Sales Director
Griffith Ford
04.2018 - 04.2020
Sales Associate
San Marcos Dodge
03.2016 - 04.2018
High School Diploma -
New Braunfels High School
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