Brendan Pereira

Hosted Topps & MLB as a representative of Skybox Collectibles as part of Topps Hobby Rip Night featuring Tom Brady.

• Pre-Event Content Creation: Developed captivating multimedia content including promotional videos, social media posts, and interactive quizzes featuring Tom Brady's career highlights and rare sports card collections. Leveraged storytelling techniques to build anticipation and excitement leading up to the event.
• Live Event Coordination: Collaborated with event organizers to design immersive experiences such as autograph signings, photo opportunities, and interactive exhibits showcasing Tom Brady's iconic moments in football history. Orchestrated seamless transitions between scheduled activities to maintain momentum and maximize attendee engagement.
• On-Stage Energy Generation: Took center stage as the master of ceremonies, channeling infectious energy and enthusiasm to energize the crowd throughout the event. Utilized audience interaction techniques, including trivia contests, fan Q&A sessions, and spontaneous giveaways, to keep attendees actively involved and excited.
• Tom Brady Interaction Facilitation: Facilitated meaningful interactions between Tom Brady and attendees, ensuring a memorable and personalized experience for fans. Managed crowd flow and logistics to optimize the autograph signing and photo sessions, fostering genuine connections between Brady and his admirers.
• Social Media Engagement: Amplified the event's reach and impact through real-time social media coverage, live streaming, and behind-the-scenes content creation. Encouraged attendees to share their experiences using event-specific hashtags, fostering a sense of community and excitement both online and offline.
• Post-Event Recap and Analysis: Compiled post-event feedback and analytics to evaluate the success of the content and engagement strategies implemented. Leveraged insights to refine future event planning and content creation efforts, ensuring continuous improvement and audience satisfaction.

• Applied current editing and photography tools to tell great stories.
• Implemented strategies and tactics to grow followers on social media channels.
• Boosted brand engagement by creating compelling social media posts and campaigns.
• Created compelling video content showcasing sports cards and memorabilia collections, industry news, and insider tips, attracting a dedicated audience of enthusiasts and collectors.
• Collaborated with leading brands and sponsors to integrate products and promotions into content, driving engagement and monetization opportunities.
• Leveraged social media platforms to build a strong personal brand and online presence, establishing credibility and influence within the sports cards and memorabilia community.

• Spearheaded the promotion of the largest-scale sports cards and memorabilia event, attracting thousands of attendees and top industry vendors.
• Produced high-quality content for digital and physical platforms, including social media, websites, and promotional materials, resulting in increased event visibility and attendance.
• Established strategic partnerships with key stakeholders, including sports leagues, collectors, and industry influencers, to enhance event experiences and drive revenue growth.
• Live streamed with Ebay & TopTierAuthentics promoting the event and items for sale with NFL Hall of Famers: Terrell Davis and Jim Kelly.

• Strategic Planning and Campaign Development:

Collaborated with the marketing team to develop comprehensive social media marketing strategies aligned with the overarching goals of the sports card show. Leveraged market research and audience insights to identify target demographics and tailor content accordingly.

• Content Creation and Curation: Produced high-quality, visually appealing content showcasing the diverse array of sports cards, memorabilia, and special guests featured at the event. Utilized multimedia formats including videos, graphics, and live streams to captivate audiences and generate excitement leading up to the show.
• Platform Management and Community Engagement: Managed the show's social media accounts across multiple platforms, including Facebook, Instagram, Twitter, and YouTube. Cultivated an engaged and interactive online community by responding to inquiries, facilitating discussions, and sharing relevant news and updates in real-time.
• Influencer and Partnership Collaboration: Formed strategic partnerships with key influencers, sports personalities, and industry stakeholders to expand the show's reach and credibility. Coordinated guest appearances, exclusive interviews, and promotional collaborations to amplify exposure and drive ticket sales.
• Live Event Coverage and Amplification: Provided live coverage of the sports card show through social media platforms, offering behind-the-scenes glimpses, highlights, and exclusive interviews with exhibitors and attendees. Presenting on several panels for the audience including: “Investing in the Hobby”, “a Guide to Hockey Card Collecting”, “How to Create Content For Social Media”. Leveraged event-specific hashtags and geotags to encourage user-generated content and facilitate attendee interaction.

Key Contributor To a Leading News Outlet in the Sports Cards and Memorabilia Space.

I play a pivotal role in delivering timely, insightful, and engaging content to a passionate audience of collectors, enthusiasts, and industry professionals.

Key Responsibilities and Achievements:

• Content Creation and Curation: Produced high-quality, comprehensive news articles, features, and analyses covering the latest developments, trends, and stories within the sports cards and memorabilia space. Curated content from diverse sources to provide a well-rounded perspective and keep readers informed and engaged.
• Interviews and Profiles: Conducted in-depth interviews with key figures in the sports cards and memorabilia industry, including collectors, dealers, athletes, and industry experts. Produced compelling profiles and human-interest stories to highlight unique perspectives and experiences within the community.
• Event Coverage and Reporting: Provided extensive coverage of major industry events, including sports card shows, auctions, and product releases. Delivered real-time updates, event recaps, and exclusive insights to offer readers an immersive and comprehensive view of the latest happenings in the industry.
• Market Analysis and Commentary: Offered expert analysis and commentary on market trends, pricing dynamics, and investment opportunities within the sports cards and memorabilia market. Provided valuable insights and actionable advice to collectors and investors seeking to navigate the evolving landscape of the industry.
• Social Media Engagement: Amplified the reach and impact of our content through strategic social media promotion and engagement. Leveraged platforms such as TikTok, Facebook, and Instagram to foster community interaction, encourage discussion, and drive traffic to our website.
• Collaboration and Partnership Development: Formed strategic partnerships with industry stakeholders, including sports card manufacturers, auction houses, and trade organizations. Collaborated on joint content initiatives, promotional campaigns, and event sponsorships to enhance our brand visibility and credibility.

As the Online Exercise Bootcamp Coordinator, I spearheaded the development and execution of a dynamic virtual fitness program amidst the challenges posed by the COVID-19 pandemic. Leveraging my expertise in fitness training and online engagement strategies, I crafted a comprehensive curriculum tailored to diverse fitness levels and goals.

Virtual Platform Management: Implemented a user-friendly virtual platform to host live workout sessions, allowing seamless interaction and real-time feedback. Utilized Zoom, Google Meet, or other platforms to facilitate engaging and interactive sessions, fostering a sense of community and motivation among participants.

Individualized Coaching: Provided personalized coaching and support to participants, offering modifications and adjustments to exercises based on individual needs and limitations. Conducted regular check-ins to track progress, address concerns, and offer guidance, fostering a supportive and encouraging environment.

Marketing and Outreach: Developed strategic marketing campaigns leveraging social media platforms, email newsletters, and targeted advertisements to promote the bootcamp and attract participants. Collaborated with marketing team to create compelling content, testimonials, and success stories to showcase the effectiveness and value of the program including being featured by RBC in a piece titled: “RBC Clients Enduring COVID: How Coach Koe is Keeping Canadians Fit and Hopeful”.

Participant Engagement and Retention: Implemented innovative engagement strategies such as virtual challenges, group competitions, and incentive programs to enhance participant motivation and retention. Conducted surveys and feedback sessions to gather insights and continuously improve the bootcamp experience based on participant preferences and feedback.

As an Assistant Fitness Manager, the primary objective is to support the Fitness Manager in overseeing the operations of the fitness department while actively contributing to the achievement of sales targets. The Assistant Fitness Manager plays a crucial role in driving revenue generation through membership sales, personal training packages, and ancillary services. The goal is to meet or exceed the annual sales target of $200,000 while ensuring exceptional customer service and adherence to company standards.

Key Responsibilities:

• Sales Leadership:
• Work closely with the Fitness Manager to develop and execute sales strategies to achieve monthly and annual revenue targets.
• Lead by example by actively engaging with prospects, conducting sales presentations, and closing deals to drive membership and personal training sales.
• Monitor sales performance metrics, analyze trends, and identify areas for improvement to optimize sales effectiveness.
• Team Management and Development:
• Provide leadership and guidance to the fitness staff, including sales associates and personal trainers, to ensure they meet their individual sales goals.
• Conduct regular training sessions to enhance sales skills, product knowledge, and customer service standards among team members.
• Foster a positive and supportive team culture that promotes collaboration, accountability, and continuous improvement.
• Customer Service Excellence:
• Ensure that all interactions with members and prospects reflect the company's commitment to delivering exceptional customer service.
• Address member inquiries, concerns, and feedback promptly and professionally to enhance satisfaction and retention.
• Implement strategies to increase member engagement and retention, such as organizing fitness challenges, events, and workshops.
• Operational Support:
• Assist the Fitness Manager in managing day-to-day operations, including scheduling, facility maintenance, and equipment inventory.
• Collaborate with other departments, such as marketing and finance, to coordinate promotional activities, pricing strategies, and budgeting initiatives.
• Maintain accurate records of sales transactions, membership data, and performance metrics to facilitate reporting and analysis.

• Assess clients' fitness levels, health history, and goals to develop tailored training programs.
• Design comprehensive exercise routines incorporating strength training, cardiovascular workouts, and flexibility exercises.
• Provide guidance on proper exercise techniques and form to maximize results and minimize injury risk.
• Offer nutritional advice and meal planning strategies to support clients' fitness goals.
• Conduct regular progress evaluations and adjust training plans as needed to ensure continued progress.
• Motivate and inspire clients to stay committed to their fitness journey through positive reinforcement and encouragement.
• Cultivate a supportive and inclusive training environment conducive to personal growth and achievement.