BRENDAN RYNNE
San Clemente,CA
Summary
Dedicated 23 year professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
23
23
years of professional experience
Work History
Senior Category Manager - Footwear
5.11 Tactical
06.2019 - Current
- Lead footwear department and product line direction
- Partner with cross functional team within marketing, sales, finance, inventory management for global product line launches
- Work extensively for top accounts- Galls, US Patriot, Dicks, Academy,and Bass pro
- Work with internal partners on 5.11 merchandizing and line plan for 123 retail locations and Ecom platform.
- Identified and reported key performance indicators to define successful category management.
- Implemented data-driven decision-making processes to optimize pricing strategies and maximize revenue opportunities.
- Conducted thorough market research and analysis to identify emerging trends, opportunities, and threats within industry.
- Brought in industry partners such as Vibram, Gore-Tex, D30 to help improve product and drive brand elevation
- Created product roadmaps to help guide product development processes and align with overall business goals.
Category Manager - Footwear
5.11 Tactical
07.2016 - 06.2019
- Manage design, development, commercialization for 5.11 footwear and socks
- Worked toward improved global margin, on-time delivery, and improved performance
- Collaborate with Category Business Leader on line segmentation, concepts, distribution strategies, and materializations
- Work closely with Hong Kong based development team to manage China and Bangladesh based factories
- Monitored industry trends to identify new business opportunities and emerging product categories for expansion (A/T line and A.T.L.A.S technology)
- Managed a diverse portfolio of products, ensuring optimal mix between high-margin items and cost-effective options for customers.
Product Development Manager - Footwear
5.11 Tactical
04.2012 - 06.2016
- Manage development and commercialization for 5.11 footwear and socks
- Collaborate with Category Business Leader on line segmentation, concepts, distribution strategies, and materializations
- Oversaw development of more than 5-10 new products each year.
- Cultivated valuable relationships with external partners including manufacturers and distributors facilitating successful launches.
- Work closely with Hong Kong based development team to manage China and Bangladesh based factories
Senior Product Manager
Emerica Footwear (Brand of Sole Technology)
04.2011 - 10.2011
- Managed design and development for Summer ‘12, Fall ‘12, and Holiday ‘12 product lines
- Strategized with Emerica sales, marketing, and team riders on product concepts, colorways, and materials
- Increased Emerica's global margin for Spring 2012 by 7%
Senior Product Manager - Skate shoes and apparel
Ipath Footwear (Subsidiary of Timberland)
03.2009 - 04.2011
- Managed all aspects of the design, development, and production of Ipath skate shoes and apparel
- Strategized with Ipath sales, marketing, and team riders on new footwear concepts, colorways, and materials
- Moved Ipath development and production into Timberland facilities and procedures in China and Thailand
- Updated Ipath's material vendors and standards to Timberland standards
- Introducing the first Vibram skate outsole to the market for Fall ‘11
- Increased Ipath's global sales by 45%
Category Manager - Forum Snowboards, Boots, and Bindings
The Program (Subsidiary of Burton Snowboards)
02.2007 - 02.2009
- Managed product management and development teams for boards, boots, and bindings for Forum hardgoods
- Strategized with Forum sales and marketing teams on new concepts, color ways, and materials
- Oversaw all Forum production, and negotiated pricing with Asia and European factories for each category
- Developed strategies for line structures and hardgoods pricing
- Worked with sales team on global strategy for individual category growth as well as overall hardgoods
- Snowboard department won multiple Transworld Good Wood awards for selected board designs
- SIA innovation of the year for 2009 and Snowboard Magazine Platinum Award for Forum Shaka binding
Product Manager - Forum Snowboard Boots
The Program (Subsidiary of Burton Snowboards)
08.2004 - 07.2007
- Managed all aspects of the design, development, and production of Forum snowboard boot line
- Strategized with Forum team on new concepts, color ways, and materials
- Oversaw all Forum production and negotiated pricing with Asia factories
- Introduced new Forum technology: Full-size Miniaturize, TOTOL system, Cuff link internal cuff, Concentrix Hybrid liner, Forum speed lacer, Forum Tri-lace system, Tweaker Cuff
- Worked with sales team on global strategy for boot growth (100% growth from '05 - ‘06 to '06 – ‘07 seasons)
Footwear Development Manager
Fourstar Distribution
03.2004 - 08.2004
- Managed all aspects of the design, development, and production of Forum snowboard boot line
- Managed the development and production of C1rca skate shoes line
- Consulted with C1rca design team on new footwear concepts, color ways, materials, and created a new footwear category called Advanced Product division
- Oversaw all Forum and C1rca production in Asia, introduce new development/production process with Asia
Senior Footwear Developer - International/Classics Division
New Balance Athletic Shoes
03.2003 - 03.2004
- Managed the development and production of classics footwear line (booked 7.5 million pairs globally)
- Oversaw all footwear construction and specifications for all sample rounds including prototypes, pre-sales samples (Foot Locker, Finish Line, and major retailers), sales rep samples, as well as management of the global production
- Assisted design and marketing team with market research projects including travel within major markets, and work directly with team on new concept development
- Maintained daily contact with Taiwanese developers for samples and global production, including regular travel to Taiwan
Footwear Developer
Gravis Footwear (Subsidiary of Burton Snowboards)
04.2001 - 08.2003
- Managed the development and production of footwear line
- Managed footwear construction and specifications for all rounds of footwear samples
- Assisted in the development of limited edition/Japan only projects
- Managed vendors on a daily basis to source materials
- Maintained a health working relationship with KM Company- Footwear Agency in Busan, South Korea
- Traveled extensively to Asia to work in Northern and Southern China and South Korea
Product Manager - Softgoods
Gravis Footwear (Subsidiary of Burton Snowboards)
08.2002 - 04.2003
- Managed of design, development, and production of soft goods line
- Developed concepts for special limited edition products ensuring each represent Gravis image and culture
- Presented product concepts and worked with marketing department, sales reps, and global team of surfers, skaters, and snowboarders on product development
- Managed vendors to source materials and maintain production timeline for sales photo shoots, and bulk production
Education
Bachelor of Arts - Psychology
Saint Michael's College
Colchester, VT05.1998
Skills
- Category Planning
- Pricing strategy
- Value Engineering
- Category development
- Merchandising Strategies
- Sales Training
- Marketing campaign development
- Negotiation expertise
Other
Proficient in Microsoft office, Excel, Illustrator, Photoshop, Snowboarding, attempting to surf, travel, design
Timeline
Senior Category Manager - Footwear
5.11 Tactical
06.2019 - Current
Category Manager - Footwear
5.11 Tactical
07.2016 - 06.2019
Product Development Manager - Footwear
5.11 Tactical
04.2012 - 06.2016
Senior Product Manager
Emerica Footwear (Brand of Sole Technology)
04.2011 - 10.2011
Senior Product Manager - Skate shoes and apparel
Ipath Footwear (Subsidiary of Timberland)
03.2009 - 04.2011
Category Manager - Forum Snowboards, Boots, and Bindings
The Program (Subsidiary of Burton Snowboards)
02.2007 - 02.2009
Product Manager - Forum Snowboard Boots
The Program (Subsidiary of Burton Snowboards)
08.2004 - 07.2007
Footwear Development Manager
Fourstar Distribution
03.2004 - 08.2004
Senior Footwear Developer - International/Classics Division
New Balance Athletic Shoes
03.2003 - 03.2004
Product Manager - Softgoods
Gravis Footwear (Subsidiary of Burton Snowboards)
08.2002 - 04.2003
Footwear Developer
Gravis Footwear (Subsidiary of Burton Snowboards)
04.2001 - 08.2003
Bachelor of Arts - Psychology
Saint Michael's College
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