Summary
Overview
Work History
Skills
Timeline

Brenda Vela

San Antonio,TX

Summary

Resourceful and motivated media professional with a progressive career in marketing, advertising and event management. Proven track record of increasing customer engagement, sales and revenue through excellent relationship-building skills, consultative selling, marketing strategy, and exceptional negotiation abilities.

Overview

15
15
years of professional experience

Work History

Social Media & Marketing Consultant

Puro San Antonio
San Antonio, TX
06.2009 - Current
  • Managed online presence of various local brands, furthering audience development, increasing engagement and strengthening customer relationships.
  • Organized giveaways and contests to engage with followers and gain more exposure.
  • Set clearly defined goals to drive major business initiatives, including increased customer retention, sales, brand awareness and website or social media traffic.
  • Produced increase in client's product sales by developing compelling marketing content for social media posts, promotional materials and ad copy.
  • Increased social media account following on average by 25% across various platforms through custom curated content.
  • Retained client relationships by analyzing and reporting on campaign results, metrics, and KPI's to stakeholders.

Media Strategist

KENS 5 TV
San Antonio, TX
06.2022 - 03.2024
  • Developed comprehensive media, marketing and advertising strategies to increase business, brand awareness and reach target audiences.
  • Conducted market research and complied insights on consumer behavior to make recommendations on advertising strategies.
  • Designed creative campaigns that utilized a variety of platforms, including linear TV, digital, social media, behavioral and streaming TV advertising.
  • Managed multiple projects simultaneously while ensuring deadlines and budgets were met.
  • Monitored competitor activity and identified areas for improvement in current campaigns.
  • Assessed ROI for all marketing initiatives and optimized tactics accordingly.
  • Collaborated with internal and external team members to develop innovative ideas for engaging content across various channels.
  • Implemented A and B testing methods to compare different versions of creative assets.
  • Provided guidance on best practices regarding message targeting, budgeting, ad placement and optimization.
  • Maintained an understanding of the competitive landscape in order to stay ahead of competitors' strategies and ensure all team members were equipped with the up to date on market conditions.
  • Taught group and individual instruction sessions to impart knowledge of media strategy and creative practices.
  • Organized and implemented production plans, including booking guests for station lifestyle show, Great Day SA, developing client topics, and scheduling shoots and live interviews.
  • Coordinated with agencies and clients to develop compelling talking points for talk show hosts based on business needs.
  • Supervised the development of graphics, animations, contest/sweepstakes elements and other visual assets used in broadcasts.
  • Conducted regular meetings with executive producers to discuss strategies for improving viewership, client retention and engagement.
  • Created and maintained production schedules and adjusted as needed to stay on track for target completion.
  • Partnered with creative team to execute creative vision within budget and schedule requirements.
  • Identified opportunities to streamline operations and complete projects before deadlines.
  • Organized and coordinated logistics for station event setup and tear down.
  • Coordinated promotional activities at station events, such as giveaways and contests.

Multi-media Account Executive

KSAT 12 TV
San Antonio, Texas
10.2015 - 04.2021
  • Multi-platform marketing expert specializing in events, concerts, theatre, professional sports, festivals, venue, cultural, destination and entertainment activations.
  • Drove new business development sales through efficient prospecting, relationship building and closing.
  • Proactively secured client relationships with collaborative approach to managing changing business needs, protecting investments and annual budgets.
  • Increased success of marketing and advertising campaigns by capitalizing on community business opportunities and partnerships.
  • Improved account management through collaboration, identifying and predicting potential competitive threats and outlining proactive solutions.
  • Amplified book of business worth $2.5 million+ and generated incremental revenue annually by achieving goals of securing long term commitments
  • Maximized effectiveness of marketing and advertising campaigns by diversifying strategies across sponsorships, sweepstakes, activations and online platforms.
  • Researched and refined media buying plans for broadcast, digital, and sweepstakes, prioritizing cost-effective results with maximum impact.
  • Produced compelling advertising copy and scripts for both broadcast and online content, adhering to client's overarching brand identity and personality.
  • Directed and managed marketing projects at all stages, including conceptual planning, schedule management, final implementation and campaign recap.
  • Generated unique sponsorships, contests, sweepstakes and activations with related and partnering entities to enhance marketing objectives and further ticket sales, engagement, and participation.
  • Managed event logistics and operations, including support staff, vendor services and volunteers.
  • Planned video shoots in studio and remotely by managing staff and clients through all stages to completion for both short form and long form copy
  • Coordinated with producers and on-air talent to create program content, new ideas for client lifestyle segments.
  • Developed project budgets and managed production costs on behalf of clients.
  • Reconciled all billing, fulfillment and settlements for campaigns.

Skills

  • Project Management
  • Marketing & Advertising Strategy
  • Campaign Management
  • Cross Departmental Alignment
  • Revenue development
  • Strategic Planning

Timeline

Media Strategist - KENS 5 TV
06.2022 - 03.2024
Multi-media Account Executive - KSAT 12 TV
10.2015 - 04.2021
Social Media & Marketing Consultant - Puro San Antonio
06.2009 - Current

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Brenda Vela