Brenden Conway
United States
Summary
With over 10 years of experience in software development project management, I lead the planning, execution, and delivery of online solutions that enhance brand awareness and drive customer engagement for diverse clients and industries. I oversee the entire lifecycle of the needs of each SaaS client, from conceptualization to design, development, and optimization. I collaborate closely with cross-functional teams, including software developers, engineers, QA testers, and designers, to transform ideas into innovative and visually stunning web interfaces. Leveraging my expertise in development, digital marketing and customer success, I ensure that every aspect of the digital experience is finely tuned to meet and exceed client side expectations. I possess strong project management skills honed through years of experience in handling multiple projects and development cycles simultaneously. I am adept at navigating complexities, managing resources effectively, and delivering projects within scope, on time and adhering to budget constraints, all while maintaining a keen focus on quality and client satisfaction. I am committed to fostering a collaborative and supportive work environment, where mentorship and guidance play a crucial role in empowering team members to reach their full potential. I embrace every opportunity to learn new skills and tackle new challenges in the dynamic and ever-evolving landscape of digital marketing and web development. I am deeply invested in pushing boundaries, exploring emerging technologies, and delivering impactful web solutions . I am a goal-oriented technology leader and trusted business partner recognized for leveraging information security, applications, networking, operations and risk management to drive business growth. I am also committed to delivering exceptional service, excellence and application of ITIL and proven approaches that meet customer requirements and achieve process efficiencies.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Software Development Project Manager
Perpetuum Logic
09.2013 - Current
- Leads the planning, execution, and delivery of software development projects, ensuring adherence to project scope, timeline, and budget
- Supervises and coordinates cross-functional teams, including software developers, engineers, testers, and designers, to achieve project objectives
- Acts as the primary point of contact for project stakeholders, providing regular updates on project status, addressing concerns, and managing expectations
- Allocates resources effectively, including personnel, budget, and equipment, to ensure optimal project performance and delivery
- Identifies, assess, and mitigate risks throughout the project lifecycle, implementing contingency plans as needed to minimize impact on project outcomes
- Oversees quality assurance processes, including testing and validation activities, to ensure the delivery of high-quality software solutions that meet client requirements
- Manages changes to project scope, schedule, and requirements, evaluating the potential impact and communicating changes to stakeholders as necessary
- Monitors project performance metrics, such as progress against milestones, budget variance, and resource utilization, and prepare regular reports for project sponsors and stakeholders
- Identifies opportunities for process improvement and optimization within the software development lifecycle, implementing best practices and lessons learned to enhance project efficiency and effectiveness
- Coordinates with external vendors, subcontractors, and partners as needed to support project delivery, ensuring alignment with project goals and requirements
- Maintains accurate project documentation, including project plans, schedules, requirements documents, and meeting minutes, to support project governance and compliance
- Fosters positive relationships with clients and key stakeholders, soliciting feedback and addressing concerns to ensure client satisfaction and project success
Director of Digital Marketing
Allen Boat Co
11.2023 - 09.2024
- Develop and execute comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth
- Manage multi-channel digital advertising campaigns, including search engines, social media, display advertising, and email marketing, resulting in a 30% increase in overall conversions
- Analyze campaign performance metrics using Google Analytics and other tools, making data-driven decisions to optimize marketing efforts and achieve KPIs
- Lead website management and optimization efforts, overseeing content updates, SEO strategies, and user experience enhancements, resulting in a 25% increase in organic search traffic
- Direct social media strategy and content creation, fostering engagement and community growth, and establishing partnerships with key influencers
- Collaborate cross-functionally with product development, sales, and customer service teams to align digital marketing initiatives with business objectives and support product launches
- Stay abreast of industry trends and emerging technologies, implementing innovative digital marketing strategies to maintain competitive advantage
- Manage annual digital marketing budget, optimizing resource allocation to maximize ROI and achieve business goals
- Mentor and coach team members, providing guidance, feedback, and professional development opportunities to foster a high-performing team culture
Digital Project Manager
Huemor Designs
04.2022 - 04.2024
- Consults with clients & internal teams to determine the website's desired appearance and functionalities
- Conceptualizing the website design process and leading working in conjunction with development teams
- Develops user-friendly and visually appealing interfaces
- Collaborates on implementation of images, embedding videos, and adding plugins
- Troubleshoots and testing prototypes, as well as monitoring the live deployment of the product
- Performs Common Gateway Interface (CGI) and code checks to optimize website performance
- Provides mentorship to junior developers and facilitating suitable interventions to deliver the project on time and within budget
- Documents website development processes and procedures
- Prepares project progress updates for clients and performs website demonstrations
- Keeps abreast of developments and trends in digital design
Senior Web Developer
Local Edge/Hearst Media Services
05.2019 - 04.2022
- Company Overview: Largest web development firm in Western New York, clients located throughout the world
- Involved with New and Consistently Rotating Custom Web Build Projects
- Maintains sites for largest web development firm in Western New York, clients located throughout the world
- Contributes to each custom campaign overcoming unique challenges requested by client & in-house, by developing new tools, implementing changes & testing all changes
- Participates in weekly meetings held Monday, Wednesday, Friday to review performance and web development project priorities
- Simultaneously successfully manages up to 15+ projects & development cycles at one time with individual releases simultaneously, each with diverse needs dealing in design, while improving user experience and interaction goals
- Demonstrates abilities to complete development tasks working with consistently evolving technology
- Consistently meets goals and standards of quality control department through rigorous QC testing
- Collaborates with QC department on testing before website releases
- Responsible for the management of the content structure & design through full/backend access to create optimized content and ability for end user to moderate/edit
- Maintains deadlines monitored by project coordinators and in-house task monitoring programs
- Maintains a work from home & in office & client interaction/communication protocol with subordinates, co-employees & clients via e-mail, phone conferences
- Largest web development firm in Western New York, clients located throughout the world
Email Marketing - Team Leader
Local Edge/Hearst Media Services
05.2019 - 04.2022
- Team leader responsible for deployment & adjustment of email marketing blasts
- Maintained email templates sent monthly, weekly & daily
- Communication liaison between clients & sales reps
- Ensured email blasts were in accordance to industry best standards
- Worked in conjunction with outsourcing company to improve efficiency of modification of templates
- In collaboration with creation of digital showcase portal to encourage sales and promote work
Senior Custom SEO Strategist
Local Edge/Hearst Media Services
09.2014 - 04.2019
- Manages continually evolving team of 5 - 10 strategists/employees of varying abilities and strengths
- Team meetings held bi-weekly to promote involvement with team and collaborative structure
- Holds regular inter-department training, collaborative meetings, issues with web design and site structure seminars, as well as company procedural & processes meetings
- Individually successfully manages up to 65+ projects with individual releases simultaneously, each with diverse needs dealing in design, while improving user experience and duration
- Demonstrates constant improvement in client's organic & paid search engine scores & business goals and increased revenue
- Achieved accolades for constant improvement & customer appreciation
- Testing/QA - Responsible for personal quality of work as well as each team member; awarded Top Performer for error free work and quality of output while providing exceptional customer service to clientele
- Collaborate with QA department on testing before website releases
- Responsible for the management of the content structure through full/backend access to create optimized content
- Monitors optimization timelines within the confines of industry proven 'whitehat' (ethical) design techniques
- Monitors project progress through customer in-house software and analytical tools by reviewing data
Digital Marketing Manager
Mahoning Valley Economic Development Corporation
07.2013 - 04.2018
- Developed and managed website and sitewide SEO operations
- Developed and managed paid social or display advertising/remarketing campaigns to acquire traffic and optimize direct response campaigns to grow the database
- Responsible for the day-to-day execution, optimization, and reporting of digital marketing campaigns on the full downstream impact in terms of pipeline and revenue generated
- Evaluated, recommended, and tested new marketing channels and ad products including assessing potential traffic sources, negotiating pricing/terms, and launching campaigns
- Collaborated with the cross-functional teams to optimize digital marketing programs working with product marketing and sales teams to complement efforts and improve the customer lifecycle and performance of marketing investments
- Measured, analyzed, and reported performance of campaigns and develop smart segmentation plans and A/B tests to improve performance
- Worked with marketing operations and analytics teams to correctly populate and maintain performance dashboards, and perform ad-hoc analyses
- Closely managed budget and spend with finance, procurement, and accounting teams
Database Manager
Axia Management Group/Markdown Madness
09.2013 - 09.2014
- Website development, data entry, IT maintenance for e-business
- Created templates for data entry (E-Bay auctions & Craigslist sales)
- Resolved internal IT and management issues
- Responsible for training other employees and managing day to day duties
- Assisted in managing warehouse and data lists
Captain/Deckhand/Technician
Wave Holding Marine
Miami, United States
01.2007 - 01.2013
- Sailboat Captain for luxury 54' Catamaran (Charters to Bahamas and Keys)
- Crew Leader - management and boat delivery of first woman to swim across Atlantic Ocean (Cabo Verde - Turks and Caicos)
- Aided and assisted in retrofitting & rewiring/installation of yacht navigation systems and hardware in collaboration with Wave Holding Marine/Hydro Kinetic Designs
Owner/Captain/Lead Technician
Hydrokinetic Management Group
Miami, United States
01.2005 - 01.2011
- Managed all aspects of business
- Delivered boats on Atlantic Ocean, Pacific Ocean and Great Lakes to all points requested by clients
- Rewired/installed navigation information systems software and hardware for clients
Expedition Guide/Leader
Sea Quest Kayak Tours
San Juan Island, United States
06.2007 - 09.2007
- Kayak guide for 1 - 5 day expeditions throughout the San Juan Island chain in Washington State
- Oversaw groups of 5 - 20 clients, of diverse needs
- Kept strict regimen of tide tables/camps & overall expedition time frames
- Provided meals, emotional support and safety for all clients on a daily basis
Captain/Lead Kitesurfing Instructor
Kitehouse Miami
Miami, United States
01.2006 - 01.2007
- Water taxi provided for paying clients from Coconut Grove (Miami) FL to Key Biscayne National Park (Stiltsville)
- Upkeep and operation of 32' Panga Powerboat optimized for kitesurfing utilization
- Managed day-to-day business operations including managing client relations
- Provided instruction and services to clients
- Completed scheduling and collection of fees
- Maintained all equipment
Education
Associate's Degree - Applied Science
Hocking College
01.2006
Bachelor of Business Administration - BBA - Management Information Systems
Medaille University
United States Coast Guard Captain/Royal Yachting Association - Yachtmaster - 100 Ton USCG Capt/Yachtmaster Offshore
Maritime Professional Training Institute
Skills
- SaaS Development Oversight & Project Management
- User Experience Optimization & Customer Success Manager
- Project Management
- Web Development
- Digital Campaign Management
- SEO/PPC
- Email Marketing
Certification
- Google Analytics
- Wilderness First Responder
Personal Information
Title: Software Development Project Manager
Timeline
Director of Digital Marketing
Allen Boat Co
11.2023 - 09.2024
Digital Project Manager
Huemor Designs
04.2022 - 04.2024
Senior Web Developer
Local Edge/Hearst Media Services
05.2019 - 04.2022
Email Marketing - Team Leader
Local Edge/Hearst Media Services
05.2019 - 04.2022
Senior Custom SEO Strategist
Local Edge/Hearst Media Services
09.2014 - 04.2019
Software Development Project Manager
Perpetuum Logic
09.2013 - Current
Database Manager
Axia Management Group/Markdown Madness
09.2013 - 09.2014
Digital Marketing Manager
Mahoning Valley Economic Development Corporation
07.2013 - 04.2018
Expedition Guide/Leader
Sea Quest Kayak Tours
06.2007 - 09.2007
Captain/Deckhand/Technician
Wave Holding Marine
01.2007 - 01.2013
Captain/Lead Kitesurfing Instructor
Kitehouse Miami
01.2006 - 01.2007
Owner/Captain/Lead Technician
Hydrokinetic Management Group
01.2005 - 01.2011
Associate's Degree - Applied Science
Hocking College
Bachelor of Business Administration - BBA - Management Information Systems
Medaille University
United States Coast Guard Captain/Royal Yachting Association - Yachtmaster - 100 Ton USCG Capt/Yachtmaster Offshore
Maritime Professional Training Institute
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